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Works (2)

“Net” value co-creation: The effect of interactions on consumer citizenship behavior in online travel communities

Frontiers in Psychology
2022-08-15 | Journal article
DOI: 10.3389/fpsyg.2022.991009
Part of ISSN: 1664-1078
Contributors: Biyu Guan; Haiquan Chen; Yunhao Liu; Rui Liu; Ailing Wu
Source: Self-asserted source
Ailing Wu

The role of extraordinary sensory experiences in shaping destination brand love: an empirical study

Journal of Travel & Tourism Marketing
2021-02-12 | Journal article
DOI: 10.1080/10548408.2021.1889447
Part of ISSN: 1054-8408
Part of ISSN: 1540-7306
Contributors: Xingyang Lv; Ailing Wu; Ailing Wu
Source: Self-asserted source
Ailing Wu
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