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Biography
Pedro Mendonça Silva is a professor in the management department at the Polytechnic of Porto – Institute of Accounting and Administration (ISCAP), and a researcher at CEOS.PP-Centre for Organizational and Social Studies of P.Porto. He completed his Ph.D. Economics and Business Sciences from the University of Aveiro, in 2021. His research interests include event management, sales management, circular economy, entrepreneurship, internationalization, and digital marketing. He has published articles in international peer-reviewed journals and has participated in several international conferences.