Biography

Professor of Global Communication and Corporate Image of the Department of Communication and Social Psychology of the University of Alicante (UA). Doctor, Extraordinary Award and Graduate in Sociology. Teacher in Degrees of ADE, Marketing and Advertising and Public Relations and in postgraduate courses in Communication and Creative Industries and MBA of the Faculty of Economics and Business and Master on Intellectual Property and Digital Innovation Magister Lvcentinvs.

Direction of the Chair of the Corporate Brand of the UA (2018-current). Direction of the UA Family Business Chair (2008-2017). Department Deputy Director (2002) and Coordinator of the Communication and Creative Industries Master (2010-2014). Coordinator of the subjects of Intangibles and Communication and Corporate Image in UA centers.

Director of the UA_Brandscience (UA) research group. Publications (+90). 3 books in 2nd SPI publishing house (Editorial Gedisa): Black Brands, with a foreword by Al Ries, 2019; Black Brands, with a foreword by Joan Costa, 2018 and Brand Placement, 2006; Everis Foundation Award for the book Rebelión en las Marcas (Editorial Lid, 2012); Foreword in 1st SPI publisher (Tirant) and 19 book chapters in Q1 international publishers, such as Springer, IGI Global, Thomsom Reuters, Pearson (London), McGraw or Q1 national publishers such as Gedisa, Tecnos, Pirámide, Aranzadi or Deusto, etc. Scientific articles JCR and Scopus: International Journal of Environmental and Public Health (MDPI), International Journal of Family Business, RLCS, ZER. Co-editor in Spain of Strategic Communication and Branding Magazine. Awards: Everis Foundation Essay Award (2012); AEDEMO Award for the best presentation and the most innovative presentation (2002); International stays: Universidad Mayor (Santiango de Chile); Universidade Feevale and Univates (Rio Grande do Sul, Brazil), University of Havana (Cuba).

He has directed 4 doctoral theses (highest qualification) and 50 TFM, on the topics of corporate intangibles, reputation, brand and corporate communication to students from Holland, France, Germany, England, Finland, Ukraine, Russia, Turkey, China, Mexico, Argentina , Cuba, Brazil, Peru, Ecuador, Chile or Spain. He has been part of more than 25 doctoral thesis panels. 10 ministerial collaboration fellows.

He is a reviewer of articles for scientific journals of international prestige.