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ResearcherID: K-3147-2017
SciProfiles: 2130227

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Employment (1)

Universidad Santo Tomás: Santiago, CL

2024-08-01 to present | Académico Investigador (Facultad de Economía y Negocios)
Employment
Source: Self-asserted source
Gonzalo R. Llanos

Education and qualifications (1)

Universidad de Chile: Santiago de Chile, CL

Education
Source: Self-asserted source
Gonzalo R. Llanos

Works (15)

Are customers naturally attracted to brands? A core social motives scale for measuring brand engagement

Kybernetes
2024-10-16 | Journal article | Author
DOI: 10.1108/k-12-2023-2622
Part of ISSN: 0368-492X
Contributors: Gonzalo R. Llanos
Source: Self-asserted source
Gonzalo R. Llanos

Eco-Innovation in the Food Industry: Exploring Consumer Motivations in an Emerging Market

Foods
2023-12 | Journal article | Author
DOI: 10.3390/foods13010004
Contributors: Katherine Mansilla Obando ; Gonzalo R. Llanos; Esteban Gómez-Sotta; Paulo Buchuk; Francisco Ortiz; Mario Aguirre; Fabian Ahumada
Source: check_circle
Multidisciplinary Digital Publishing Institute

Collaborative Consumption in an Emerging Market: What Motivates Consumers to Adopt It under Economic and Political Uncertainty?

Sustainability
2023-10 | Journal article | Author
DOI: 10.3390/su152115482
Contributors: Gonzalo R. Llanos; Nataly Guiñez-Cabrera; Katherine Mansilla-Obando; Esteban Gómez-Sotta; Paulo Buchuk; Matías Altamirano; Marcelo Alviz
Source: check_circle
Multidisciplinary Digital Publishing Institute

Handbook of Research on Organizational Sustainability in Turbulent Economies

IGI Global
2022 | Book
DOI: 10.4018/978-1-7998-9301-1
ISBN: 9781799893011
ISBN: 9781799893028
Part of ISSN: 2330-3271
Part of ISSN: 2330-328X
Source: Self-asserted source
Gonzalo R. Llanos

Organization theory as applied to the big problems of the marketing and sustainability industry

Handbook of Research on Organizational Sustainability in Turbulent Economies
2022 | Book chapter
Contributors: Gonzalo R. Llanos; Nelson Andrade-Valbuena
Source: Self-asserted source
Gonzalo R. Llanos

Searching for Sustainability in the Generation of Knowledge: Reducing the Gap Between Academia and Business

Handbook of Research on Organizational Sustainability in Turbulent Economies
2022 | Book chapter
Contributors: Gonzalo R. Llanos; Rony Castillo Alarcón
Source: Self-asserted source
Gonzalo R. Llanos

Why Are There Discrepancies in the Results of Entrepreneurial Orientation and Its Impact on a Firm's Performance?: A Review of the Literature

Handbook of Research on Organizational Sustainability in Turbulent Economies
2022 | Book chapter
Contributors: Nelson Andrade-Valbuena; Gonzalo R. Llanos
Source: Self-asserted source
Gonzalo R. Llanos

Environmental and Health Factors as Organic Fruit Purchase Drivers and the Mediating Role of Price and Effort

Horticulturae
2022-10 | Journal article | Author
DOI: 10.3390/horticulturae8100955
Contributors: Gonzalo R. Llanos; Alejandro Vega; Guido Salazar-Sepúlveda; Nicolás Contreras-Barraza; Miseldra Gil
Source: check_circle
Multidisciplinary Digital Publishing Institute

Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management

International Journal of Environmental Research and Public Health
2022-07 | Journal article | Author
DOI: 10.3390/ijerph19148534
Contributors: Ángel Acevedo-Duque; Gonzalo R. Llanos; Elizabeth Emperatriz García-Salirrosas; Selene Simón-Isidoro; Agustin Alvarez Herranz; Rina Álvarez-Becerra; Lisette C. Sánchez Díaz
Source: check_circle
Multidisciplinary Digital Publishing Institute

A conceptual review of the literature on brand personality

Estudios de Administración
2022-07-09 | Journal article | Author
DOI: 10.5354/0719-0816.2022.67025
Part of ISSN: 0719-0816
Part of ISSN: 0717-0653
Contributors: Gonzalo R. Llanos
Source: Self-asserted source
Gonzalo R. Llanos

The Mexican Ecological Conscience: A Predictive Model

Sustainability
2022-06 | Journal article | Author
DOI: 10.3390/su14127050
Contributors: Jessica Müller-Pérez; Ángel Acevedo-Duque; Gonzalo R. Llanos; Elizabeth Emperatriz García-Salirrosas; Luiz Vicente Ovalles Toledo; Lidyeth Azucena Sandoval Barraza; Rina Álvarez-Becerra
Source: check_circle
Multidisciplinary Digital Publishing Institute

New Year’s Eve Show: An Opportunity to Further Develop Sustainable Local Tourism in Chile

Sustainability
2022-03 | Journal article | Author
DOI: 10.3390/su14073962
Contributors: Ángel Acevedo-Duque; Tohtli Prado-Sabido; Tatiana Gomes Ramires; Luiz Vicente Ovalles-Toledo; Lidyeth Azucena Sandoval Barraza; Rina Álvarez-Becerra; Gonzalo R. Llanos
Source: check_circle
Multidisciplinary Digital Publishing Institute

Orientación Emprendedora y PYMES: Gobernanza como moderador de la relación con el desempeño de la firma en el corto plazo

Estudios de Administración
2021-12-18 | Journal article | Author
DOI: 10.5354/0719-0816.2021.64799
Part of ISSN: 0719-0816
Part of ISSN: 0717-0653
Contributors: Nelson Andrade-Valbuena; Pablo Gonzalez-Araya; Gonzalo R. Llanos
Source: Self-asserted source
Gonzalo R. Llanos

Overview of brand personality research with bibliometric indicators

Kybernetes
2019-03-04 | Journal article
DOI: 10.1108/k-02-2018-0051
Part of ISSN: 0368-492X
Contributors: Gonzalo R. Llanos-Herrera; Jose M. Merigo
Source: Self-asserted source
Gonzalo R. Llanos

Review and Support of the Relationship between Alliance Competence and Alliance Orientation

GECONTEC: Revista Internacional De Gestión Del Conocimiento Y La Tecnología
2017 | Journal article
Contributors: Gonzalo R. Llanos; Nelson A. Andrade-Valbuena
Source: Self-asserted source
Gonzalo R. Llanos
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