Eric Swenson has worked at the forefront of digital media, publishing and information services for more than 20 years. most recently with Elsevier's Academic & Government Research Markets (AGRM) unit within the Science & Technology (S&T) division.
Eric is currently responsible for product management & design for Scopus, Elsevier's premier abstract and citation database of peer reviewed literature. Previously at Elsevier, he managed Elsevier’s free search & discovery platforms, SciTopics, SciVerse Hub and Scirus.com, respectively.
Working as a designer and publisher, Eric first became involved with emerging multimedia and Web technologies in the early 1990s. His work has been featured in numerous academic and art world texts. He is sometimes recognized as the creator of the "invisible interface" and the "narrowcast advertising engine" (known today simply as user profiling) in fixed media (CD-ROM). Despite being urged to patent these ideas in 1992, Swenson and his NEA business partner decided instead to release the inventions into the wild and they have subsequently been co-opted by the larger corporatesphere to the point of infinite ubiquity. Additionally, Eric's work is noteworthy for propagating the notion of "user hostility" and other paradigms associated with the notion that as designers and programmers, we are also social engineers."We program people, not just computers."
As creative director and co-founder of Necro Enema Amalgamated, his first commercial enterprise, BLAM! was labeled the “first CD-ROM experimental magazine” by Steven Heller in Graphic Design Timeline: A Century of Design Milestones and proclaimed "the Marilyn Manson of multimedia" by Time Out New York. Eric's work has been featured in exhibitions at premier art museums including The Centre Georges Pompidou (Paris) and The Museum of Contemporary Art (Australia), and featured in MTV, Wired, ID, eye, New York, Village Voice, Mediamatic, etc.