Biography

Dr.K.Balaji, currently working as Assistant Professor in Business and Mangement, Christ University, Bangalore. He did Ph.D. from KLU Business School, KL University,Vijayawada. He is having 12 years of teaching experience. He has to his credit 27 Research Articles published in reputed National and International Journals. He has participated and presented more than 12 papers in both National and International Seminars/Conferences and also attended more than 56 workshops/FDPS organized by various reputed organizations. He has also participated in more than 50 seminars / webinars organized by various reputed organizations. He has also attended in 6 Short Term Training programs.He has successfully conducted 6 webinars, one 5 day FDP and one International Conference on Reimaging marketing in New Normal. He is a ratified as Assistant Professor by both JNTUH, JNTU Anantapur and Sri Venkateswara University,Tirupati. His specialized areas include, Accounting and Financial management, Marketing Management, Retailing Management, Consumer Behavior studies, Entrepreneurship and Business Laws.