Manuel José Serra da Fonseca was born in Lisbon in 1971. He played professional activities such as marketing communications technician and professor of higher education. He completed his Ph.D. in Information Sciences at the University Fernando Pessoa, in 2012. He is currently Adjunct Professor at the Polytechnic Institute of Viana do Castelo and Coordinator of Marketing Master's degree at its Business School (ESCE-IPVC). He is also Invited Adjunct Professor at ISAG - European Business School, where he teaches in the Master's degree in Sales Management and Marketing.
He published six articles in journals, three papers in conference proceedings and three book chapters. He supervised about 40 undergraduate and masterworks at the Communication Sciences area. He acts in the Social Sciences field with an emphasis in Communication and Marketing Sciences.
In his academic curriculum, the most frequent terms in the context of scientific production are: attitude towards advertising, attitude towards communication skills, road safety communication campaigns, consumer behavior, integrated marketing communications, social marketing, public service advertising, viral marketing and organizational communication.