Personal information

Verified email addresses

Marketing Communication; Attitude towards Advertising; Social MKT; Organizational Communication
Portugal

Biography

PhD in Information Sciences, Manuel José Serra da Fonseca was born in Lisbon in 1971. He played professional activities such as marketing communications technician and professor of higher education. He is currently Associate Professor at the Polytechnic Institute of Viana do Castelo (Portugal) and Coordinator of Digital Marketing Master's degree at its Business School (ESCE-IPVC).

He is a researcher at UNIAG (Applied Management Research Unit, since 2014). He participated in 8 I&D projects and supervised about 40 undergraduate and masterworks in the areas of Communication Sciences and Business Sciences. He published several publications in peer-reviewed journals, book chapters and proceedings and has several communications at national and international scientific conferences. He collaborates as a reviewer with several journals.

He acts in the Social Sciences field with an emphasis in Communication and Marketing Sciences. In his academic curriculum, the most frequent terms in the context of scientific production are: attitude towards advertising, attitude towards communication skills, road safety communication campaigns, consumer behavior, integrated marketing communications, social marketing, public service advertising, viral marketing and organizational communication.

Activities

Employment (8)

Polytechnic Institute of Viana do Castelo: Viana do Castelo, PT

2024-03-15 to present | Professor Coordenador (Escola Superior de Ciências Empresariais - Atividade docente: Mestrado em Marketing; Licenciatura em Marketing e Comunicação Empresarial; Licenciatura em Organização e Gestão Empresariais; Licenciatura em Gestão da Distribuição e Logística; Pós-graduação em Marketing Digital e E-Business)
Employment
Source: Self-asserted source
Manuel Fonseca

Instituto Politécnico de Viana do Castelo: Viana do Castelo, PT

2019-07 to 2024-03 | Professor Adjunto (Escola Superior de Ciências Empresariais - Atividade docente: Mestrado em Marketing; Licenciatura em Marketing e Comunicação Empresarial; Licenciatura em Organização e Gestão Empresariais; Licenciatura em Gestão da Distribuição e Logística; Pós-graduação em Marketing Digital e E-Business)
Employment
Source: Self-asserted source
Manuel Fonseca

Instituto Politécnico de Bragança: Braganca, Bragança, PT

2017-02 to 2019-07 | Assistente Convidado (Escola Superior de Tecnologia e Gestão - Atividade Docente: Mestrado em Gestão das Organizações)
Employment
Source: Self-asserted source
Manuel Fonseca

ISAG - Instituto Superior de Administração e Gestão (European Business School): Porto, PT

2016-09 to 2019-07 | Professor Adjunto / Coordenador do Mestrado em Direção Comercial e Marketing - setembro 2018 – fevereiro 2019. (Atividade Docente: Mestrado em Direcção Comercial e Marketing; Mestrado em Gestão de Empresas; Licenciatura em Gestão Hoteleira; Licenciatura em Turismo; Licenciatura em Relações Empresariais)
Employment
Source: Self-asserted source
Manuel Fonseca

Instituto Politécnico de Viana do Castelo: Viana do Castelo, Viana do Castelo, PT

2013-09 to 2019-06 | Professor Adjunto Convidado (Escola Superior de Ciências Empresariais - Atividade docente: Mestrado em Marketing; Licenciatura em Marketing e Comunicação Empresarial; Licenciatura em Organização e Gestão Empresariais; Licenciatura em Gestão da Distribuição e Logística; Pós-graduação em Marketing Digital e E-Business)
Employment
Source: Self-asserted source
Manuel Fonseca

Universidade de Trás-os-Montes e Alto Douro: Vila Real, Vila Real, PT

2006 to 2012 | Assistente Convidado (Escola de Ciências Humanas e Sociais, Departamento de Letras, Artes e Comunicação - Atividade Docente: Mestrado em Ciências da Comunicação; Licenciatura em Ciências da Comunicação)
Employment
Source: Self-asserted source
Manuel Fonseca

Desigual Comunicação, Lda.: Braga, PT

1997 to 2012 | Redactor Publicitário Sénior / Diretor de Projetos / Partner
Employment
Source: Self-asserted source
Manuel Fonseca

Opal, Publicidade: Porto, PT

1991 to 1996 | Executivo de Contas/Supervisor de Atendimento e Planeamento Estratégico
Employment
Source: Self-asserted source
Manuel Fonseca

Education and qualifications (4)

Universidade Fernando Pessoa: Porto, Porto, PT

2009 to 2012 | Doutorado em Ciências da Informação (Especialidade: Comunicação Publicitária) (Área disciplinar do trabalho (FOS): Economia e Gestão)
Education
Source: Self-asserted source
Manuel Fonseca

Universidade Fernando Pessoa: Porto, Porto, PT

2005 to 2008 | Mestre em Ciências da Comunicação (Marketing e Comunicação Estratégica)
Education
Source: Self-asserted source
Manuel Fonseca

Instituto Português de Administração de Marketing: Porto, Porto, PT

2002 to 2003 | Pós-graduado em Gestão de Marketing
Education
Source: Self-asserted source
Manuel Fonseca

Universidade Fernando Pessoa: Porto, Porto, PT

1989 to 1994 | Licenciado em Engenharia Publicitária
Education
Source: Self-asserted source
Manuel Fonseca

Professional activities (3)

SOPCOM - Sociedade Portuguesa de Ciências da Comunicação: Porto, Lisboa, PT

2016 to present | Membro Grupo de Trabalho (Comunicação Organizacional e Institucional)
Membership
Source: Self-asserted source
Manuel Fonseca

UNIAG – Unidade de Investigação Aplicada em Gestão : Viana do Castelo, PT

2014 to present | Membro Integrado
Membership
Source: Self-asserted source
Manuel Fonseca

Sociedade Portuguesa dos Profissionais de Marketing: Lisboa, PT

2002 to present | Associado 5405 (Institucional)
Membership
Source: Self-asserted source
Manuel Fonseca

Funding (5)

LInEA - Linhas de Inovação em Ensino Aprendizagem

2022-07-01 to 2023-10-31 | Contract
European Commission (Brussel, BE)
GRANT_NUMBER:

POCH-02-53I2-FSE-000020

Source: check_circle
CIÊNCIAVITAE

A atitude dos estudantes e docentes face à utilização de ferramentas digitais de e-learning no Ensino Superior em Portugal

2022 to 2033 | Grant
Instituto Politécnico de Viana do Castelo (Viana do Castelo, PT)
GRANT_NUMBER:

de e-learning no Ensino Superior em Portugal

Source: check_circle
CIÊNCIAVITAE

Escola Inclusiva IPVC

2019-09 to present | Contract
Instituto Politécnico de Viana do Castelo (Viana do Castelo, PT)
GRANT_NUMBER: PRR BAITS IPVC
Source: check_circle
CIÊNCIAVITAE

Unidade de Investigação Aplicada em Gestão

2019-01-01 to 2019-12-31 | Contract
Fundação para a Ciência e a Tecnologia (Lisboa, PT)
GRANT_NUMBER:

UID/GES/04752/2019

Source: check_circle
CIÊNCIAVITAE

TURNOUT: Outdoor Tourism Development in the Northern Region of Portugal

2018-07 to 2022-07 | Grant
FCT/FEDER (Lisboa, PT)
GRANT_NUMBER:

POCI-01-0145-FEDER-032289

Source: Self-asserted source
Manuel Fonseca
grade
Preferred source (of 2)‎

Works (50 of 98)

Items per page:
Page 1 of 2

Analyzing Sao Paulo's Place Branding Positioning in Promotional Videos (2017-2019)

Lecture Notes in Networks and Systems
2024 | Journal article
Contributors: Andrade, Jose Gabriel; Sampaio, Adriano; Garcia, Jorge Esparteiro; Cairrao, Alvaro; da Fonseca, Manuel Jose Serra
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 3)‎

ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022

Lecture Notes in Networks and Systems
2024 | Journal article
Contributors: de Araujo, Daniel Ladeira; Garcia, Jorge Esparteiro; Serra da Fonseca, Manuel Jose; Andrade, Jose Gabriel
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 3)‎

Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo

Lecture Notes in Networks and Systems
2024 | Journal article
Contributors: Popova, Mariia; Serra da Fonseca, Manuel Jose; Garcia, Jorge Esparteiro; Andrade, Jose Gabriel
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 3)‎

Integrating Online and Offline Distribution Strategies - A Portuguese Case Study

Lecture Notes in Networks and Systems
2024 | Journal article
Contributors: Santos, Ana; Garcia, Jorge Esparteiro; Oliveira, Lia Coelho; de Araujo, Daniel Ladeira; Serra da Fonseca, Manuel Jose
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 3)‎

Marketing Plan for an Online Business: A Case Study

INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023
2024 | Conference paper
Part of ISSN: 2367-3370
AUTHENTICUSID: P-010-5V6
WOSUID:

WOS:001259466400011

EID:

2-s2.0-85187695730

Contributors: Souza, Y; Fonseca, MJ; Cardim, S
Source: check_circle
Authenticus
grade
Preferred source (of 2)‎

Municipal Communication, Governance, and the Role of the Local Community

Global Trends in Governance and Policy Paradigms
2024 | Book chapter
SOURCE-WORK-ID:

cv-prod-id-4461204

Part of ISSN: 2475-6644
Part of ISSN: 2475-6652
Contributors: Pereira, Diana Salgado; Fonseca, Manuel José ; Sousa, Bruno Barbosa
Source: check_circle
CIÊNCIAVITAE
grade
Preferred source (of 2)‎

Municipal communication, governance, and the role of the local community: A case study in Guimarães (Portugal)

Global Trends in Governance and Policy Paradigms
2024 | Book chapter
Part of ISSN: 2475-6644
AUTHENTICUSID: P-010-DY2
EID:

2-s2.0-85193051384

Contributors: Pereira, DS; da Fonseca, MJS; Sousa, BB
Source: check_circle
Authenticus

Relational Marketing Applied to the Banking Sector in Portuguese Context

Advances in Marketing, Customer Relationship Management, and E-Services
2024 | Book chapter
SOURCE-WORK-ID:

cv-prod-id-4461203

Part of ISSN: 2327-5502
Part of ISSN: 2327-5529
Contributors: Rodrigues, Cátia; Fonseca, Manuel José ; Ribeiro, Alexandrino; Fonseca, Manuel José
Source: check_circle
CIÊNCIAVITAE
grade
Preferred source (of 3)‎

The City Makes Its Mark in a Review on Digital Communication and Citizenship

INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023
2024 | Conference paper
Part of ISSN: 2367-3370
AUTHENTICUSID: P-00Z-ZA9
WOSUID:

WOS:001259466400009

EID:

2-s2.0-85187655509

OTHER-ID:

dblp:conf/worldcist/AndradeSGF23

Contributors: Andrade, JG; Sampaio, A; Garcia, JE; Fonseca, MJ
Source: check_circle
Authenticus
grade
Preferred source (of 2)‎

The Construction of the Brand Narrative Through the Creation of Corporate Museums

Advances in Tourism, Technology and Systems
2024 | Book chapter
SOURCE-WORK-ID:

cv-prod-id-4461201

Part of ISSN: 2190-3018
Part of ISSN: 2190-3026
Contributors: Stenzel, Paulo; Tavares, Victor; Sousa, Bruno Barbosa; Fonseca, Manuel José
Source: check_circle
CIÊNCIAVITAE
grade
Preferred source (of 3)‎

The Impact of Process Automation on Employee Performance

Lecture Notes in Networks and Systems
2024 | Journal article
Contributors: Luz, Maria Joao; da Fonseca, Manuel Jose Serra; Garcia, Jorge Esparteiro; Andrade, Jose Gabriel
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 3)‎

The Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company

GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 6, WORLDCIST 2024
2024 | Conference paper
Part of ISSN: 2367-3370
AUTHENTICUSID: P-010-HX5
WOSUID:

WOS:001267244400005

EID:

2-s2.0-85194272635

Contributors: Pereira, B; Brás, G; Vieira, E; Borges, AP; Vieira, BM; Fonseca, M
Source: check_circle
Authenticus

The Influence of In-Store Music on the Consumer's Shopping Experience

INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023
2024 | Conference paper
Part of ISSN: 2367-3370
AUTHENTICUSID: P-00Z-Z09
WOSUID:

WOS:001259466400010

EID:

2-s2.0-85187681264

OTHER-ID:

dblp:conf/worldcist/PereiraCFBPC23

Contributors: Pereira, MS; Cardoso, A; Fonseca, MJ; Borges, J; Pereira, B; Carvalho, T
Source: check_circle
Authenticus
grade
Preferred source (of 2)‎

The Role of Digital Marketing in the Process of Musical Events' Participation

INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023
2024 | Conference paper
Part of ISSN: 2367-3370
AUTHENTICUSID: P-010-5YA
WOSUID:

WOS:001259466400012

EID:

2-s2.0-85187653150

Contributors: Vieira, E; Fonseca, M; Borges, AP; Vieira, BM
Source: check_circle
Authenticus
grade
Preferred source (of 2)‎

Preliminary Analysis of the Relationship Between Brand and Customer Loyalty

2024-10-04 | Book chapter
Contributors: Joana Ferreira Borges; Paula Oliveira; Manuel José Fonseca; Bruno Barbosa Sousa
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision

2024-10-04 | Book chapter
Contributors: Sara Rodrigues Pimenta; André Whiteman Catarino; Manuel José Serra da Fonseca; Bruno Barbosa Sousa
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Marketing and religion - Spiritual commitment and church engagement of a Portuguese Parish: A principal component analysis

INTERNATIONAL CONFERENCE OF NUMERICAL ANALYSIS AND APPLIED MATHEMATICS: ICNAAM2022
2024-07-01 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-4461223

Part of ISSN: 0094-243X
Contributors: Campos, Jéssica; Fonseca, Manuel José ; Rodrigues, Helena Sofia
Source: check_circle
CIÊNCIAVITAE
grade
Preferred source (of 2)‎

Assessing the Impacts of Internal Communication: Employer Branding and Human Resources

ADMINISTRATIVE SCIENCES
2023 | Journal article
Part of ISSN: 2076-3387
AUTHENTICUSID: P-00Y-KSC
WOSUID:

WOS:001013890500001

EID:

2-s2.0-85163754458

Contributors: Fernandes, R; Sousa, BB; Fonseca, M; Oliveira, J
Source: check_circle
Authenticus
grade
Preferred source (of 4)‎

Effects of awareness campaigns against domestic violence: perceived efficacy, adopted behavior and word of mouth

JOURNAL OF CRIMINOLOGICAL RESEARCH POLICY AND PRACTICE
2023 | Preprint
Part of ISSN: 2056-3841
AUTHENTICUSID: P-00Z-DJR
WOSUID:

WOS:001102832300001

EID:

2-s2.0-85176953704

Contributors: Cardoso, PR; Jolluskin, G; Paz, L; Fonseca, MJ; Silva, I
Source: check_circle
Authenticus
grade
Preferred source (of 3)‎

Lecturers' attitude towards the use of e-learning tools in higher education: A case of Portugal

Engineering Management in Production and Services
2023 | Journal article
Part of ISSN: 2543-6597
AUTHENTICUSID: P-00Y-KA4
EID:

2-s2.0-85164796552

Contributors: Fonseca, MJ; Garcia, JE; Vieira, B; Teixeira, AS
Source: check_circle
Authenticus
grade
Preferred source (of 3)‎

The Influence of Social Media on Voters’ Decision-Making Process in Portugal: A Case Study

Smart Innovation, Systems and Technologies
2023 | Conference paper
Part of ISSN: 21903018
AUTHENTICUSID: P-00Y-C8Q
EID:

2-s2.0-85161090402

Contributors: Garcia J.E.; Vega E.G.; Purificação P.; Fonseca M.J.
Source: check_circle
Authenticus
grade
Preferred source (of 3)‎

The Use of Mobile Technology in Outdoor Tourism: A Systematic Review

PERSPECTIVES AND TRENDS IN EDUCATION AND TECHNOLOGY, ICITED 2022
2023 | Conference paper
Part of ISSN: 2190-3018
AUTHENTICUSID: P-00X-PCA
WOSUID:

WOS:001008773300059

EID:

2-s2.0-85148684893

Contributors: Scalabrini, E; Correia, AI; Nunes, A; Veloso, CM; Vieira, E; Ferreira, FA; Silva, G; Fonseca, M; Carranca, P; Santos, S et al.
Source: check_circle
Authenticus
grade
Preferred source (of 3)‎

Publicidade e inclusão social: perceção dos consumidores e influência na intenção de compra / Advertising and social inclusion: consumer perception and influence on purchase intention

Comunicação, Mídia e Consumo / Communication, Media and Consumption
2023-12 | Journal article
SOURCE-WORK-ID:

cv-prod-id-4002780

Contributors: Simões, E.; Gomes de Sousa, J. ; Fonseca, Manuel José ; Cardoso, Paulo José Ribeiro
Source: check_circle
CIÊNCIAVITAE
grade
Preferred source (of 3)‎

Circular Economy, Sharing, and Sustainability

International Journal of Social Ecology and Sustainable Development
2022 | Journal article
Part of ISSN: 1947-8402
AUTHENTICUSID: P-00Z-398
Contributors: Pereira, A; Fernandes, PO; Fonseca, MJ
Source: check_circle
Authenticus
grade
Preferred source (of 3)‎

Cooperation as a Basic Strategy for New Dynamics of a Cross-Border Destination: The Case of the Euroregion Galicia and Northern Portugal

Tourism, Hospitality and Event Management
2022 | Book chapter
Part of ISSN: 2510-4993
AUTHENTICUSID: P-00W-86F
EID:

2-s2.0-85125484527

Contributors: Pereira, D; Fonseca, M; Sousa, B; Correia, A
Source: check_circle
Authenticus
grade
Preferred source (of 2)‎

Empreendedorismo no Ensino Superior: O exemplo da ESCE-IPVC

Empreendedorismo na Prática: Conexões entre Ciência, Mercado e Sociedade
2022 | Book chapter
SOURCE-WORK-ID:

cv-prod-id-3233563

Contributors: Vieito, João Paulo ; Cairrão, Álvaro; Carvalho, Sónia Patrícia Basto de; Fonseca, Manuel José ; Barreto, Luís; Autor correspondente: Vieito, João Paulo .
Source: check_circle
CIÊNCIAVITAE

Gamification Strategies for Social Media

Advances in Marketing, Customer Relationship Management, and E-Services - Implementing Automation Initiatives in Companies to Create Better-Connected Experiences
2022 | Book chapter
Part of ISSN: 2327-5502
AUTHENTICUSID: P-00X-77M
Contributors: Garcia, JE; Rodrigues, P; Simões, J; Serra da Fonseca, MJ
Source: check_circle
Authenticus
grade
Preferred source (of 3)‎

Health Communication on Social Media

Advances in E-Business Research
2022 | Book chapter
Part of ISSN: 1935-2700
AUTHENTICUSID: P-00X-XWM
Contributors: Cardoso, PR; Fonseca, MJ
Source: check_circle
Authenticus
grade
Preferred source (of 3)‎

Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention

INFORMATION SYSTEMS AND TECHNOLOGIES, WORLDCIST 2022, VOL 3
2022 | Conference paper
Part of ISSN: 2367-3370
AUTHENTICUSID: P-00W-GTK
WOSUID:

WOS:000873556200057

EID:

2-s2.0-85130258452

OTHER-ID:

dblp:conf/worldcist/TavaresGFT22

Contributors: Tavares, J; Garcia, JE; Fonseca, M; Teixeira, A
Source: check_circle
Authenticus
grade
Preferred source (of 4)‎

Implementation and development of IPVC's equality plan in association with its management system

International Conference on Quality Engineering and Management
2022 | Conference paper
Part of ISSN: 2184-3481
AUTHENTICUSID: P-00X-5EN
EID:

2-s2.0-85137013081

Contributors: Ferreira Oliveira, AT; Rodrigues, AS; Rodrigues, P; Amorim, M; Gonçalves, T; Fonseca, M; Barros, M; Calvinho, S; Simões, S; Barros, M et al.
Source: check_circle
Authenticus

Implementation and Development of IPVC's Equality Plan in Association with its Management System

5th International Conference on Quality Engineering and Management (ICQEM 2022)
2022 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-3233713

Contributors: Ferreira-Oliveira, T.; Manuel Fonseca; Rodrigues, Helena Sofia
Source: check_circle
CIÊNCIAVITAE

IS GREENWASHING A COMMON PRACTICE IN ENERGY MARKET?

TECHNOLOGIES, MARKETS AND POLICIES: BRINGING TOGETHER ECONOMICS AND ENGINEERING
2022 | Conference paper
Part of ISSN: 2183-3982
AUTHENTICUSID: P-00X-63E
WOSUID:

WOS:000850447400074

Contributors: Alves, W; Garcia, JE; Fonseca, MJ; Ferreira, P
Source: check_circle
Authenticus

Is Greenwashing a Common Practice in Energy Market?

ICEE 2022
2022 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-3233726

Contributors: Alves, Wellington; Jorge Esparteiro Garcia; Fonseca, Manuel José ; Ferreira, P.
Source: check_circle
CIÊNCIAVITAE

Outdoor Tourism Demand Segmentation: A Case Study from North of Portugal

INC 2022
2022 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-3233717

Part of ISBN: 978-9963-697-42-7
Contributors: Scalabrini, Elaine; Nunes, Alcina; Fonseca, Manuel José ; Fernandes, Paula Odete
Source: check_circle
CIÊNCIAVITAE

OUTDOOR TOURISM DEMAND SEGMENTATION: A CASE STUDY FROM NORTH OF PORTUGAL

Geojournal of Tourism and Geosites
2022 | Journal article
Part of ISSN: 20650817
AUTHENTICUSID: P-00X-FZQ
EID:

2-s2.0-85142309585

Contributors: Scalabrini E.; Correia A.; Nunes A.; Veloso C.; Vieira E.; Ferreira F.; Silva G.; Fonseca M.; Carrança P.; Santos S. et al.
Source: check_circle
Authenticus
grade
Preferred source (of 2)‎

Search Engine Optimization (SEO) for a Company Website: A Case Study

INFORMATION SYSTEMS AND TECHNOLOGIES, WORLDCIST 2022, VOL 3
2022 | Conference paper
Part of ISSN: 2367-3370
AUTHENTICUSID: P-00W-GTH
WOSUID:

WOS:000873556200047

EID:

2-s2.0-85130233451

OTHER-ID:

dblp:conf/worldcist/GarciaLF22

Contributors: Garcia, JE; Lima, R; da Fonseca, MJS
Source: check_circle
Authenticus
grade
Preferred source (of 4)‎

The Perceived Effects of Events on Tourism: The Case of the Festivities of the Romaria de Nossa Senhora d'Agonia, Viana do Castelo, Northwest of Portugal

ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 2
2022 | Conference paper
Part of ISSN: 2190-3018
AUTHENTICUSID: P-00W-RWY
WOSUID:

WOS:000866441000021

EID:

2-s2.0-85132016502

Contributors: Correia, AI; Sousa, B; Fonseca, MJ; Silva, R
Source: check_circle
Authenticus
grade
Preferred source (of 2)‎

The use of a Geographic Information System to increase Outdoor Tourism

European Journal of Applied Business and Management - Special Issue Circular Economy
2022 | Journal article
SOURCE-WORK-ID:

cv-prod-id-3233598

Part of ISSN: 2183-5594
Contributors: Scalabrini, Elaine; Fernandes, Paula Odete; Fonseca, Manuel José
Source: check_circle
CIÊNCIAVITAE

The Use of CRM in Marketing and Communication Strategies in Portuguese Non-Profit Organizations

Navigating Digital Communication and Challenges for Organizations - Advances in E-Business Research
2022 | Book chapter
Part of ISSN: 1935-2700
AUTHENTICUSID: P-00W-BVE
Contributors: Rodrigues, MIM; Fonseca, MJSd; Garcia, JE
Source: check_circle
Authenticus
grade
Preferred source (of 3)‎

The use of a Geoghaphic Information System to increase Outdoor Tourism

European Journal of Applied Business Management
2022-09-09 | Journal article
SOURCE-WORK-ID:

cv-prod-id-4002785

Part of ISSN: 2183-5594
Contributors: Scalabrini, Elaine; Correia, Alexandra I.; Manuel Fonseca; Nunes, Alcina; Cláudia Miranda Veloso; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; et al.
Source: check_circle
CIÊNCIAVITAE

An integrated approach to determine the satisfaction of outdoor activities practitioners in the North of Portugal

11th International Conference Sustainable Tourism, Culture & Sports
2022-05 | Conference abstract
SOURCE-WORK-ID:

cv-prod-id-4002784

Contributors: Scalabrini, E. C. B.; Alexandra Lopes Correia; Fernanda Ferreira; Manuel Fonseca; Alcina Nunes; Goretti Silva; Cláudia Miranda Veloso; et al.
Source: check_circle
CIÊNCIAVITAE

A Methodology for the Identification and Assessment of the Conditions for the Practice of Outdoor and Sport Tourism-Related Activities: The Case of Northern Portugal

SUSTAINABILITY
2021 | Journal article
AUTHENTICUSID: P-00V-3TR
WOSUID:

WOS:000671967800001

EID:

2-s2.0-85109851910

Contributors: Silva, G; Correia, A; Rachao, S; Nunes, A; Vieira, E; Santos, S; Soares, L; Fonseca, M; Ferreira, FA; Veloso, CM et al.
Source: check_circle
Authenticus
grade
Preferred source (of 4)‎

Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry

Building Consumer-Brand Relationship in Luxury Brand Management
2021 | Book chapter
Source: Self-asserted source
Manuel Fonseca
grade
Preferred source (of 4)‎

Creative strategy and storytelling in advertising: conceptual systematization and empirical analysis of Brazilian restaurant brands

European Journal of Applied Business and Management
2021 | Journal article
SOURCE-WORK-ID:

cv-prod-id-3233607

Part of ISSN: 2183-5594
Contributors: Cardoso, Paulo José Ribeiro ; Fonseca, Manuel José
Source: check_circle
CIÊNCIAVITAE

Cultura e turismo: o caso do município de Miranda do Douro

III Encontro Internacional de Língua Portuguesa e Relações Lusófonas (LUSOCONF 2021)
2021 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-3233725

Part of ISBN: 978-972-745-268-2
Contributors: Sylvie Antão; Fernandes, Paula Odete; Fonseca, Manuel José
Source: check_circle
CIÊNCIAVITAE

Culture and Tourism: The Case of Miranda do Douro Municipality

III Encontro Internacional de Língua Portuguesa e Relações Lusófonas (LUSOCONF 2021)
2021 | Conference abstract
SOURCE-WORK-ID:

cv-prod-id-3233653

Part of ISBN: 978-972-745-296-5
Contributors: Sylvie Antão; Fonseca, Manuel José
Source: check_circle
CIÊNCIAVITAE

Data Analysis in Content Marketing Strategies

PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
2021 | Conference paper
Part of ISSN: 2166-0727
AUTHENTICUSID: P-00V-5GP
WOSUID:

WOS:000824588500116

EID:

2-s2.0-85115779148

Contributors: Costa, CR; Garcia, JE; da Fonseca, MJS; Teixeira, A
Source: check_circle
Authenticus
grade
Preferred source (of 2)‎

Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers – An Exploratory Approach

Advances in Intelligent Systems and Computing - Information Technology and Systems
2021 | Book chapter
Part of ISSN: 2194-5357
AUTHENTICUSID: P-00T-WSW
Contributors: Silva, A; Fonseca, MJ; Cardoso, PR; Fonseca, MC; Teixeira, A
Source: check_circle
Authenticus
grade
Preferred source (of 3)‎

Marketing Strategy and Plan: Probate for Dummies

III Encontro Internacional de Língua Portuguesa e Relações Lusófonas (LUSOCONF 2021)
2021 | Conference abstract
SOURCE-WORK-ID:

cv-prod-id-3233658

Part of ISBN: 978-972-745-296-5
Contributors: Yuri Souza; Cardim, Sofia; Fonseca, Manuel José
Source: check_circle
CIÊNCIAVITAE

Outdoor tourism in the North of Portugal from the perspective of Tourist Entertainment Companies (TEC)

European Journal of Applied Business and Management
2021 | Journal article
Part of ISSN: 2183-5594
AUTHENTICUSID: P-011-4W4
Contributors: Martins, Oliva M. D.; Nunes, Alcina; Vieira, Elvira; Rachão, Susana; Correia, Alexandra; Fonseca, Manuel; Silva, Goretti; Santos, Sónia; Veloso, Cláudia; Ferreira, Fernanda A. et al.
Source: check_circle
Authenticus
Items per page:
Page 1 of 2

Peer review (25 reviews for 6 publications/grants)

Review activity for Administrative sciences. (3)
Review activity for Applied sciences. (1)
Review activity for Behavioral sciences. (2)
Review activity for Journal of innovation and entrepreneurship. (8)
Review activity for Journal of the knowledge economy. (1)
Review activity for Sustainability. (10)