Biography

Pharmaceutical professional with 20+ years of experience in the pharma in Europe and Asia. General management, experienced multi- level organisations manager. Multi-country responsibilities, managing on site and remotely teams in different countries. Full P&L responsibility. 600+ team members management.
Innovation expert - from ideation to launch.
Proven track record in Business Transformations and turnarounds. Transforming healthcare businesses across cultural boundaries.

Master of Pharmacy, PhD in Public Health, MBA, CIM, Master in Healthcare Management.
Has acquired four postgraduate specialties in the system of healthcare.

PhD thesis theme: “Rx-to-OTC switch economic impact on public health” (Tutor: prof. Tihomira Zlatanova)

Country Head Opella Vietnam & Cambodia (2025-present)
General Manager Greece and Cyprus Sanofi CHC (2021-2024).
Marketing Head Southeast and Central Europe, CHC BU (2017-2021)
Prior Responsibility- overall performance and team management for CHC Bulgaria.
Responsible for overall Marketing strategy and activities of Consumer Health Care portfolio of Sanofi Multi Country Organization for Southeast and Central Europe ( 9 Countries, 25+ Brands, 45+ SKUs, in different categories as: Digestive Health, VMS, Allergy, Pain, C&C,covering OTC drugs, FS and medical devices).
Leading Innovation strategy and implementation for the respective territory. Executed 25+ launches from scratch in the CHC BU scope in different countries.

PMO for CHLOE project in SEC Europe zone.
Directly managing and developing international marketing team in SEC Europe CHC BU.
Direct manager for Medical Detailing team BG.
Member of SEC Europe CHC Leadership Team.

Previous experience in sales and marketing of Hospital and Retail business in the field of Thrombosis( focus on Orthopaedics, Surgery, Neurosurgery), Cardiology, Anti-infectives, Oncology.

Gold Effie Award winner “Retail” 2019
Euro Effie Jury 2020
Effie Bulgaria Jury 2019; 2020

Winner in BAAwards 2015, 2019
BAAwards silver in 2016; 2017
Bulgarian Pharmaceutical Union award “OTC Product of the Year in Bulgaria" of BPhU in 2015, 2016, 2017, 2018, 2020
"Voted Product of the Year” 2017, 2019 awards