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Other IDs

Scopus Author ID: 55544881600

Keywords

Marketing, Consumer behaviour

Biography

Dal 2000 al 2020 Professore Associato di Marketing presso l'Università degli Studi di Salerno
Dal 2021 ad oggi Professore Ordinario di Management presso l'Università degli Studi del Sannio Benevento

Activities

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Employment (1)

Università degli Studi del Sannio: Benevento, Campania, IT

Professore Ordinario (Diritto, Economia, Management e Metodi Quantitativi)
Employment
Source: Self-asserted source
Vittoria MARINO

Works (24)

Influencer Activism: Insights for Effective Partnership With Brands and Organizations

Psychology & Marketing
2025-03 | Journal article
DOI: 10.1002/mar.22149
Contributors: Mario D'Arco; Generoso Branca; Vittoria Marino; Riccardo Resciniti
Source: check_circle
Crossref

Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy

Journal of Destination Marketing & Management
2025-03 | Journal article
DOI: 10.1016/j.jdmm.2024.100963
Contributors: Antonella Cammarota; Vittoria Marino; Riccardo Resciniti
Source: check_circle
Crossref

Inclusion and social justice in sustainable higher education: An integrated perspective through the lens of public engagement

Journal of Management and Governance
2024-09 | Journal article
DOI: 10.1007/s10997-023-09672-x
Contributors: Letizia Lo Presti; Giulio Maggiore; Vittoria Marino; Riccardo Resciniti
Source: check_circle
Crossref

How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology

Journal of Global Marketing
2024-08-07 | Journal article
DOI: 10.1080/08911762.2024.2368467
Contributors: Mario D’Arco; Antonella Cammarota; Vittoria Marino; Riccardo Resciniti
Source: check_circle
Crossref

Stop business with Russia! Exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war

Italian Journal of Marketing
2024-03 | Journal article
DOI: 10.1007/s43039-023-00085-0
Contributors: Mario D’Arco; Vittoria Marino; Riccardo Resciniti
Source: check_circle
Crossref

BRAND ACTIVISM: A Literature Review and Future Research Agenda

International Journal of Consumer Studies
2023-09 | Journal article
DOI: 10.1111/ijcs.12967
Contributors: Antonella Cammarota; Mario D'Arco; Vittoria Marino; Riccardo Resciniti
Source: check_circle
Crossref

Key drivers involved in the telemonitoring of covid-19 for self-health management: an exploratory factor analysis

BMC Health Services Research
2022-12 | Journal article
DOI: 10.1186/s12913-022-07828-3
Contributors: Letizia Lo Presti; Mario Testa; Giulio Maggiore; Vittoria Marino
Source: check_circle
Crossref

“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations

Psychology & Marketing
2022-05 | Journal article
DOI: 10.1002/mar.21638
Contributors: Giada Mainolfi; Letizia Lo Presti; Vittoria Marino; Raffaele Filieri
Source: check_circle
Crossref

Not just food: Exploring the influence of food blog engagement on intention to taste and to visit

British Food Journal
2021-10-29 | Journal article
DOI: 10.1108/bfj-04-2021-0400
Part of ISSN: 0007-070X
Source: Self-asserted source
Vittoria MARINO

Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study

Journal of Business & Industrial Marketing
2021-10-11 | Journal article
DOI: 10.1108/jbim-02-2020-0121
Part of ISSN: 0885-8624
Part of ISSN: 0885-8624
Source: Self-asserted source
Vittoria MARINO

The role of the chatbot on customer purchase intention: towards digital relational sales

Italian Journal of Marketing
2021-09-07 | Journal article
DOI: 10.1007/s43039-021-00029-6
Contributors: Letizia Lo Presti; Giulio Maggiore; Vittoria Marino
Source: check_circle
Crossref

Online public engagement is the new deal! Along the distinctive pathway of italian university

Sinergie Italian Journal of Management
2021-08-31 | Journal article
DOI: 10.7433/s115.2021.06
Part of ISSN: 0393-5108
Source: Self-asserted source
Vittoria MARINO

Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park

Land Use Policy
2021-02 | Journal article
DOI: 10.1016/j.landusepol.2020.105198
Contributors: Mario D’Arco; Letizia Lo Presti; Vittoria Marino; Giulio Maggiore
Source: check_circle
Crossref

It’s all about marketing! Exploring the social perception in the Italian context

Italian Journal of Marketing
2020-03-10 | Journal article
DOI: 10.1007/s43039-020-00004-7
Contributors: Vittoria Marino; Riccardo Resciniti; Mario D’Arco
Source: check_circle
Crossref

Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework

Innovative Marketing
2019-12-19 | Journal article
DOI: 10.21511/im.15(4).2019.09
Contributors: Mario D'Arco; Letizia Lo Presti; Vittoria Marino; Riccardo Resciniti
Source: check_circle
Crossref

Effect of economic animosity on consumer ethnocentrism and product-country images. A binational study on perception of Germany during the Euro crisis

European Management Journal
2015 | Journal article
DOI: 10.1016/j.emj.2015.09.003
EID:

2-s2.0-84949009768
Contributors: De Nisco, A.; Mainolfi, G.; Marino, V.; Napolitano, M.R.
Source: Self-asserted source
Vittoria MARINO via Scopus - Elsevier

In search of an integrated framework of business longevity

Business History
2015 | Journal article
DOI: 10.1080/00076791.2014.993613
EID:

2-s2.0-84940899054
Contributors: Napolitano, M.R.; Marino, V.; Ojala, J.
Source: Self-asserted source
Vittoria MARINO via Scopus - Elsevier

Moving forward or running to standstill? Exploring the nature and the role of family firms' strategic orientation

Journal of Family Business Strategy
2015 | Journal article
DOI: 10.1016/j.jfbs.2015.06.001
EID:

2-s2.0-84941171444
Contributors: Riviezzo, A.; Garofano, A.; Napolitano, M.R.; Marino, V.
Source: Self-asserted source
Vittoria MARINO via Scopus - Elsevier

Tourism satisfaction effect on general country image, destination image, and post-visit intentions

Journal of Vacation Marketing
2015 | Journal article
DOI: 10.1177/1356766715577502
EID:

2-s2.0-84942794880
Contributors: De Nisco, A.; Mainolfi, G.; Marino, V.; Napolitano, M.R.
Source: Self-asserted source
Vittoria MARINO via Scopus - Elsevier

Entrepreneurial woman and territory: A cross-sectoral analysis

Local Economy
2014 | Journal article
DOI: 10.1177/0269094214559666
EID:

2-s2.0-84921528986
Contributors: Marino, V.; Montera, R.
Source: Self-asserted source
Vittoria MARINO via Scopus - Elsevier

Terre Solidali and FAO Somalia: International cooperation and cross-cultural marketing

Marketing Management and Strategy: An African Casebook
2013 | Book
DOI: 10.4324/9780203071663
EID:

2-s2.0-84905887307
Contributors: Marino, V.; Testa, M.
Source: Self-asserted source
Vittoria MARINO via Scopus - Elsevier

Tourism experience, country image and post- visit intentions: A study on international tourists in Italy

International Marketing and the Country of Origin Effect: The Global Impact of 'Made in Italy'
2013 | Book
EID:

2-s2.0-84881813639
Contributors: De Nisco, A.; Mainolfi, G.; Marino, V.; Napolitano, M.R.
Source: Self-asserted source
Vittoria MARINO via Scopus - Elsevier

Assessing the effectiveness of entrepreneurial training programmes: Findings from a critical incident analysis

International Journal of Operations and Quantitative Management
2012 | Journal article
EID:

2-s2.0-84871880487
Contributors: Riviezzo, A.; Napolitano, M.R.; Testa, M.; Marino, V.
Source: Self-asserted source
Vittoria MARINO via Scopus - Elsevier

Internationalisation strategies for SMEs for enhancing the typical supply system in the age of globalisation: The Vietri ceramics network

International Journal of Globalisation and Small Business
2007 | Journal article
DOI: 10.1504/IJGSB.2007.015478
EID:

2-s2.0-80052405026
Contributors: Marino, V.; Gallucci, C.; Mainolfi, G.
Source: Self-asserted source
Vittoria MARINO via Scopus - Elsevier

Peer review (9 reviews for 6 publications/grants)

Review activity for Informatics. (1)
Review activity for Journal of brand management. (1)
Review activity for Journal of business research. (2)
Review activity for Quality and quantity. (1)
Review activity for Technological forecasting and social change. (3)
Review activity for The journal of management and governance. (1)
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