Personal information

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Other IDs

Scopus Author ID: 57215034631

Keywords

Comunicação Social; Marketing; Comportamento do Consumidor

Countries

Brazil

Activities

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Employment (4)

Universidade do Vale do Itajaí: Balneário Camboriú, SC, BR

2017-05-02 to 2017-05-20 | Professora (Pós-graduação)
Employment
Source: Self-asserted source
Estela Hoffmann

Uniasselvi: Florianópolis - SC, Santa Catarina, BR

2017-02-17 to 2017-02-17 | Professora (Pós-graduação em Administração de Pessoas)
Employment
Source: Self-asserted source
Estela Hoffmann

Uniasselvi: Florianópolis - SC, Santa Catarina, BR

2017-02-17 to 2017-02-17 | Professora (Pós-graduação em Administração de Pessoas)
Employment
Source: Self-asserted source
Estela Hoffmann

Universidade Regional do Noroeste do Estado do Rio Grande do Sul: Ijui, RS, BR

2009-09-02 to 2013-08-16 | Jornalista (Coordenadoria de Marketing)
Employment
Source: Self-asserted source
Estela Hoffmann

Education and qualifications (3)

Universidade do Vale do Itajaí: Biguaçu, SC, BR

2017-03-01 to present | Doutoranda (Administração)
Education
Source: Self-asserted source
Estela Hoffmann

Universidade do Vale do Itajaí: Biguaçu, SC, BR

2015-02-28 to 2017-02-28 | Mestre (Administração)
Education
Source: Self-asserted source
Estela Hoffmann

Universidade Regional do Noroeste do Estado do Rio Grande do Sul: Ijui, RS, BR

2003-03-02 to 2008-09-13 | Graduada (Comunicação Social - Jornalismo)
Education
Source: Self-asserted source
Estela Hoffmann

Works (8)

INFOPRODUTOS NO MERCADO DE COACHING: UMA ANÁLISE DA MARCA NATALI CHAPLIN

Desafio Online
2023-06-01 | Journal article
DOI: 10.55028/don.v11i3.16764
Contributors: Jéssica Alana Carneiro; Ana Paula Kieling; Estela Maria Hoffmann
Source: check_circle
Crossref

Por Onde Anda o Marketing de Relacionamento?

Revista de Negócios
2023-03-07 | Journal article
DOI: 10.7867/1980-4431.2021v26n4p46-61
Contributors: Lenoir Hoeckesfeld; Jackson Cittadin; Estela Maria Hoffmann; Claudia Silva Ribeiro Alves; Maria José Barbosa de Souza
Source: check_circle
Crossref

Beyond the rainbow: Attitudes of Brazilian consumers regarding homoaffective advertisements

BBR. Brazilian Business Review
2021 | Journal article
DOI: 10.15728/BBR.2021.18.4.5
WOSUID: SCIELO:S1808-23862021000400433
Contributors: Hoffmann, Estela Maria; Souza, Maria José Barbosa de; Morrison, Melanie; Morrison, Todd
Source: check_circle
Web of Science Researcher Profile Sync

Competencies for sustainability in hotels: insights from Brazil

Employee Relations
2020 | Journal article
DOI: 10.1108/ER-01-2019-0093
EID:

2-s2.0-85079812541

Part of ISBN:

01425455
Contributors: Alberton, A.; Kieling, A.P.; Lyra, F.R.; Hoffmann, E.M.; Lopez, M.P.V.; Stefano, S.R.
Source: Self-asserted source
Estela Hoffmann via Scopus - Elsevier
grade
Preferred source (of 3)‎

From The Wizard of Oz to the Successful Company: the Entrepreneur's Brick Path

Teoria E Prática Em Administração (TPA)
2019 | Journal article
DOI: 10.21714/2238-104X2019V9I2-44681
WOSUID: WOS:000483258800014
Contributors: Elias, Rafael Martins; da Silva, Rogerio Raul; Hoffmann, Estela Maria
Source: check_circle
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grade
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University Social Responsibility: An Analysis from the Carroll’s Model

Revista de Negócios
2019-09-30 | Journal article
DOI: 10.7867/1980-4431.2019v24n3p27-48
Contributors: Fernando Clemente Cunha Bastos; Maria José Barbosa De Souza; Estela Maria Hoffmann
Source: check_circle
Crossref

<i>TO BE OR NOT TO BE</i> GAY-FRIENDLY: <i>THE CASE OF BEAUTY FACTOR</i>

Administração: Ensino e Pesquisa (RAEP)
2018 | Journal article
DOI: 10.13058/RAEP.2018.V19N2.793
WOSUID: WOS:000439620400007
Contributors: Hoffmann, Estela Maria; Barbosa de Souza, Maria Jose; Kieling, Ana Paula
Source: check_circle
Web of Science Researcher Profile Sync
grade
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SNAPPING UP THE MARKET: THE ROCK HAMBURGUERIA CASE

Administração: Ensino e Pesquisa (RAEP)
2017 | Journal article
DOI: 10.13058/RAEP.2017.V18N1.471
WOSUID: WOS:000425987000007
Contributors: Paulakieling, Ana; Hoffmann, Estela Maria; Boeing, Ricardo
Source: check_circle
Web of Science Researcher Profile Sync
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