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Employment (6)

Hochschule Magdeburg-Stendal: Magdeburg, DE

2024-10-01 to present | Professor of Marketing and Retailing (Economics Department)
Employment
Source: Self-asserted source
Gunnar Mau

DHGS Deutsche Hochschule für Gesundheit und Sport GmbH: Berlin, Berlin, DE

2022-09-01 to 2024-09-30 | President and Professor of Consumer Psychology
Employment
Source: Self-asserted source
Gunnar Mau

DHGS Deutsche Hochschule für Gesundheit und Sport GmbH: Berlin, Berlin, DE

2020-01-15 to 2022-08-31 | Vice President Research (Psychology)
Employment
Source: Self-asserted source
Gunnar Mau

Privatuniversität Schloss Seeburg: Seekirchen am Wallersee, Salzburg, AT

2018-09-01 to 2020-01-14 | Professor (Business Psychology)
Employment
Source: Self-asserted source
Gunnar Mau

Zeppelin University: Friedrichshafen, Baden-Württemberg, DE

2017-02-01 to 2018-08-31
Employment
Source: Self-asserted source
Gunnar Mau

Shoppermetrics GmbH & Co. KG: Hamburg, DE

2008-05-01 to 2017-12-31 | Co-Owner
Employment
Source: Self-asserted source
Gunnar Mau

Works (45)

“Flavor, fun, and vitamins”? Consumers’ lay beliefs about child-oriented food products

Appetite
2025-01 | Journal article
Contributors: Raphaela E. Bruckdorfer; Oliver B. Büttner; Gunnar Mau
Source: check_circle
Crossref

Multisensory in Stationary Retail

Springer Fachmedien Wiesbaden
2023 | Book
Source: Self-asserted source
Gunnar Mau
grade
Preferred source (of 2)‎

Synthesis: Mindset – Anchoring Customer Centricity in the Company

Multisensory in Stationary Retail
2023 | Book chapter
Part of ISBN: 9783658382261
Part of ISBN: 9783658382278
Contributors: Gunnar Mau; Markus Schweizer; Agnes Fleischer
Source: Self-asserted source
Gunnar Mau

Synthesis: Multisensory – Perception with All Senses

Multisensory in Stationary Retail
2023 | Book chapter
Part of ISBN: 9783658382261
Part of ISBN: 9783658382278
Contributors: Gunnar Mau; Markus Schweizer; Agnes Fleischer
Source: Self-asserted source
Gunnar Mau

Synthesis: Phygital – The Dawn of a New Age of the Senses

Multisensory in Stationary Retail
2023 | Book chapter
Part of ISBN: 9783658382261
Part of ISBN: 9783658382278
Contributors: Gunnar Mau; Markus Schweizer; Agnes Fleischer
Source: Self-asserted source
Gunnar Mau

Synthesis: Total Store – Thinking and Acting Holistically

Multisensory in Stationary Retail
2023 | Book chapter
Part of ISBN: 9783658382261
Part of ISBN: 9783658382278
Contributors: Gunnar Mau; Markus Schweizer; Agnes Fleischer
Source: Self-asserted source
Gunnar Mau

The wind of change: Der Wertewandel in der Corona-Krise und dessen Einfluss auf die Attraktivität von regionalen bzw. internationalen Marken

Forum Markenforschung 2021
2023 | Book chapter
Part of ISBN: 9783658395674
Part of ISBN: 9783658395681
Contributors: Sabine Beinschab; Gunnar Mau
Source: Self-asserted source
Gunnar Mau

Verbraucherforschung zwischen Empowerment und Verletzlichkeit

Springer Fachmedien Wiesbaden
2023 | Book
Source: Self-asserted source
Gunnar Mau

Theory-Based Behavioral Indicators for Children’s Purchasing Self-Control in a Computer-Based Simulated Supermarket

European Journal of Psychological Assessment
2023-07 | Journal article
Part of ISSN: 1015-5759
Part of ISSN: 2151-2426
Contributors: Philine Drake; Johannes Hartig; Manuel Froitzheim; Gunnar Mau; Hanna Schramm-Klein; Michael Schuhen
Source: Self-asserted source
Gunnar Mau
grade
Preferred source (of 2)‎

Financial Literacy of Adults in Germany FILSA Study Results

Journal of Risk and Financial Management
2022 | Journal article
EID:

2-s2.0-85141563508

Part of ISSN: 19118074
Contributors: Schuhen, M.; Kollmann, S.; Seitz, M.; Mau, G.; Froitzheim, M.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier
grade
Preferred source (of 2)‎

The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions

Springer Proceedings in Business and Economics
2021 | Conference paper
EID:

2-s2.0-85125345394

Part of ISBN: 9783030769345
Part of ISSN: 21987254 21987246
Contributors: Steinmann, S.; Hosseinpour, M.; Mau, G.; Schweizer, M.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier

“It’s selling like hotcakes”

European Journal of Marketing
2021-08-10 | Journal article
Part of ISSN: 0309-0566
Part of ISSN: 0309-0566
Source: Self-asserted source
Gunnar Mau
grade
Preferred source (of 2)‎

Understanding Planning for Unplanned Purchases

Journal of Marketing Behavior
2020-12-21 | Journal article
Part of ISSN: 2326-568X
Part of ISSN: 2326-5698
Source: Self-asserted source
Gunnar Mau

The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

2019 | Book chapter
Part of ISBN: 9781493994458
Part of ISBN: 9781493994465
Part of ISSN: 1064-3745
Part of ISSN: 1940-6029
Source: Self-asserted source
Gunnar Mau
grade
Preferred source (of 2)‎

What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice

Appetite
2019 | Journal article
EID:

2-s2.0-85065770335

Part of ISSN: 10958304 01956663
Contributors: Mau, G.; Schramm-Klein, H.; Schuhen, M.; Steinmann, S.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier
grade
Preferred source (of 2)‎

“It’s selling like hot cakes”: Deconstructing Social Media Influencer Marketing in Long-Form Video Content on YouTube via Social Influence Heuristics

SSRN
2019 | Other
EID:

2-s2.0-85112710083

Part of ISSN: 15565068
Contributors: Rohde, P.; Mau, G.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier

Online Adgames: A New Tool for Marketing Communication

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2017 | Book chapter
EID:

2-s2.0-85125376478

Part of ISSN: 23636173 23636165
Contributors: Steffen, C.; Schramm-Klein, H.; Steinmann, S.; Mau, G.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier

The In-store Location of Promotional Displays Can Alter Shoppers’ Attention and Buying Decisions: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2017 | Book chapter
EID:

2-s2.0-85125174634

Part of ISSN: 23636173 23636165
Contributors: Mau, G.; Schweitzer, M.; Steinmann, S.; Schramm-Klein, H.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier

Understanding the New Online Customer Journey: The Multichannel E-Commerce Framework—An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2017 | Book chapter
EID:

2-s2.0-85067296434

Part of ISSN: 23636173 23636165
Contributors: Wagner, G.; Schramm-Klein, H.; Steinmann, S.; Mau, G.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier

An Exploratory Investigation of Multidimensional Customer Contact Sequences - Insights into Customer Behaviour in Multichannel Retailing

Marketing ZFP
2016 | Journal article
Contributors: Sascha Steinmann; Hanna Schramm-Klein; Gunnar Mau; Gerhard Wagner
Source: check_circle
Dimensions

How children make purchase decisions: behaviour of the cued processors

Young Consumers
2016 | Journal article
EID:

2-s2.0-84977491570

Part of ISSN: 17587212 17473616
Contributors: Mau, G.; Schuhen, M.; Steinmann, S.; Schramm-Klein, H.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier
grade
Preferred source (of 2)‎

The role of color contrast and predominant primary color of icons for mobile gaming apps in influencing user reactions

2016 International Conference on Information Systems, ICIS 2016
2016 | Conference paper
EID:

2-s2.0-85019430856

Part of ISBN: 9780996683135
Contributors: Steinmann, S.; Rollin, R.; Schramm-Klein, H.; Mau, G.; Wagner, G.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier

Acceptance of vitamin D-fortified products in Germany - A representative consumer survey

Food Quality and Preference
2015 | Journal article
EID:

2-s2.0-84924071171

Part of ISSN: 09503293
Contributors: Sandmann, A.; Brown, J.; Mau, G.; Saur, M.; Amling, M.; Barvencik, F.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier
grade
Preferred source (of 2)‎

Brand communication success in online consumption communities: An experimental analysis of the effects of communication style and brand pictorial representation

Psychology and Marketing
2015 | Journal article
EID:

2-s2.0-84921872606

Part of ISSN: 15206793 07426046
Contributors: Steinmann, S.; Mau, G.; Schramm-Klein, H.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier

Brand Communication Success in Online Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation

Psychology & Marketing
2015 | Journal article
Source: Self-asserted source
Gunnar Mau

Differences in mood Behavior on Club Vacations: the Impact of Vacationer’s and Holiday’s Attributes

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2015 | Book chapter
EID:

2-s2.0-85125275357

Part of ISSN: 23636173 23636165
Contributors: Silberer, G.; Mau, G.; Roth, S.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier

Engagement and evaluation in social online networks - A marketing perspective,Beteiligung und Bewertung in sozialen Online-Netzwerken aus der Perspektive des Marketings

Lili - Zeitschrift fur Literaturwissenschaft und Linguistik
2015 | Journal article
EID:

2-s2.0-84929170492

Part of ISSN: 2365953X 00498653
Contributors: Steinmann, S.; Schramm-Klein, H.; Mau, G.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier

Play, Flow and Buy? Influence of Players' Experiences on Consumption-Relevant Behaviour

Marketing ZFP
2015-12-01 | Journal article
Source: Self-asserted source
Gunnar Mau
grade
Preferred source (of 2)‎

Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue

Journal of Consumer Policy
2014 | Journal article
EID:

2-s2.0-84901918555

Part of ISSN: 15730700 01687034
Contributors: Mau, G.; Schramm-Klein, H.; Reisch, L.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier
grade
Preferred source (of 2)‎

Noradrenergic blockade and memory in patients with major depression and healthy participants

Psychoneuroendocrinology
2014 | Journal article
EID:

2-s2.0-84893394821

Part of ISSN: 03064530 18733360
Contributors: Kuffel, A.; Eikelmann, S.; Terfehr, K.; Mau, G.; Kuehl, L.K.; Otte, C.; Löwe, B.; Spitzer, C.; Wingenfeld, K.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier
grade
Preferred source (of 2)‎

Ein deutschsprachiges Inventar kaufbegleitender Emotionen (IKE)

Marketing ZFP
2013 | Journal article
Contributors: Gunnar Mau; Oliver Büttner; Sebastian Schulz; Sascha Steinmann; Hanna Schramm-Klein
Source: check_circle
Dimensions

Who is the loser when i lose the game? does losing an advergame have a negative impact on the perception of the brand?

Journal of Advertising
2013 | Journal article
EID:

2-s2.0-84877953402

Part of ISSN: 00913367
Contributors: Steffen, C.; Mau, G.; Schramm-Klein, H.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier
grade
Preferred source (of 2)‎

Who “Likes” Brands? Exploring the Characteristics of Brand Fans on Facebook

Advances in Advertising Research (Vol. IV)
2013 | Other
DOI:

10.1007/978-3-658-02365-2_4

ISSN:

1869-6929

ISBN:

978-3-658-02364-5

Contributors: Philipp Rauschnabel; Gunnar Mau; Björn Sven Ivens
Source: Self-asserted source
Gunnar Mau via Crossref Metadata Search

The Impact of Health Warnings on Children’s Consumption Decisions

Advances in Advertising Research (Vol. III)
2012 | Other
DOI:

10.1007/978-3-8349-4291-3_8

ISBN:

978-3-8349-4290-6

Contributors: Gunnar Mau; Celina Steffen; Hanna Schramm-Klein; Sascha Steinmann
Source: Self-asserted source
Gunnar Mau via Crossref Metadata Search

Warning labels on Foods: how useful they are for Children and Adolescents?

Gesundheitswesen
2012 | Journal article
Part of ISSN:

0941-3790

Contributors: Behrens, E.; Kuffel, A.; Mau, G.; Schramm-Klein, H.; Steffen, C.; Steinmann, S.
Source: Self-asserted source
Gunnar Mau via ResearcherID

A privacy-respecting indoor localization approach for identifying shopper paths by using end-users mobile devices

Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011
2011 | Conference paper
EID:

2-s2.0-80051530045

Part of ISBN: 9780769543673
Contributors: Bourimi, M.; Mau, G.; Steinmann, S.; Klein, D.; Templin, S.; Kesdogan, D.; Schramm-Klein, H.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier
grade
Preferred source (of 2)‎

Motive und Wirkungen im viralen Marketing

Web 2.0
2011 | Other
DOI:

10.1007/978-3-642-13787-7_15

ISBN:

978-3-642-13786-0

Contributors: Sebastian Schulz; Gunnar Mau; Stella Löffler
Source: Self-asserted source
Gunnar Mau via Crossref Metadata Search

Game Outcome and In-Game Advertising Effects

Advances in Advertising Research (Vol. 1)
2010 | Other
DOI:

10.1007/978-3-8349-6006-1_11

ISBN:

978-3-8349-2111-6

Contributors: Gunnar Mau; Günter Silberer; Janin Gödecke
Source: Self-asserted source
Gunnar Mau via Crossref Metadata Search

Die Bedeutung der Emotionen beim Besuch von Online-Shops

2009 | Book
DOI:

10.1007/978-3-8349-8311-4

ISBN:

978-3-8349-1683-9

Contributors: Gunnar Mau
Source: Self-asserted source
Gunnar Mau via Crossref Metadata Search

Communicating brands playfully: Effects of in-game advertising for familiar and unfamiliar brands

International Journal of Advertising
2008 | Journal article
EID:

2-s2.0-77149158058

Part of ISSN: 02650487
Contributors: Mau, G.; Silberer, G.; Constien, C.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier
grade
Preferred source (of 2)‎

Motive und Wirkungen im viralen Marketing

Web 2.0
2008 | Other
DOI:

10.1007/978-3-540-73701-8_15

ISBN:

978-3-540-73700-1

Contributors: Sebastian Schulz; Gunnar Mau; Stella Löffler
Source: Self-asserted source
Gunnar Mau via Crossref Metadata Search

The catalog usability questionnaire -Adoption and validation of a usability scale for print-catalogs

Electronic Journal of Business Research Methods
2007 | Journal article
EID:

2-s2.0-84880130519

Part of ISSN: 14777029
Contributors: Schulz, S.; Mau, G.; Silberer, G.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier

How do marketing-events work? Marketing-events and brand attitudes

International Advertising and Communication
2006 | Other
DOI:

10.1007/3-8350-5702-2_11

ISBN:

978-3-8350-0455-9

Contributors: Kerstin Weihe; Gunnar Mau; Günter Silberer
Source: Self-asserted source
Gunnar Mau via Crossref Metadata Search

Acceptance of visual search interfaces for the web - Design and empirical evaluation of a book search interface

Advances in Visual Computing, Proceedings
2005 | Book chapter
Part of ISBN:

0302-9743;3-540-30750-8

Contributors: Bebis, G; Boyle, R; Koracin, D; Mau, G; Parvin, B; Thiele, O
Source: Self-asserted source
Gunnar Mau via ResearcherID

Acceptance of visual search interfaces for the Web - Design and empirical evaluation of a book search interface

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
2005 | Conference paper
EID:

2-s2.0-33744802636

Part of ISSN: 03029743 16113349
Contributors: Thiele, O.; Mau, G.
Source: Self-asserted source
Gunnar Mau via Scopus - Elsevier
grade
Preferred source (of 2)‎