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Biography

Milad Farzin (Ph.D.) is Assistant Prof. in Marketing at Rahedanesh Institute of Higher Education. He earned his Ph.D. degree in Marketing from the Science and Research Branch of Islamic Azad University. His general research interests include consumer behavior, retailing, eWOM, social media marketing, S-commerce, brand equity, brand experience, purchase intention, and willingness to pay. Some of his research appears in Journal of Advances in Management Research, Spanish Journal of Marketing, Journal of Foodservice Business Research, Business Perspectives and Research, Management Matters, Asian Journal of Economics and Banking, and Revista Brasileira de Gestão de Negócios. He has served as a reviewer in several journals, including the Internet Research, FIIB Business Review, the Management Research Review, SAGE Open, and the Asian Journal of Economics and Banking among others.

Activities

Employment (1)

Rahedanesh Institute of Higher Education: Babol, Mazandaran, IR

2022-09-20 to present | Assistant Professor (Business Management)
Employment
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Milad Farzin

Works (9)

The determinants of eco-fashion purchase intention and willingness to pay

Spanish Journal of Marketing - ESIC
2023 | Journal article
Contributors: Farzin, Milad; Shababi, Hooman; Sasi, Golnoosh Shirchi; Sadeghi, Marzie; Makvandi, Rosha
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Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity

Business Perspectives and Research
2021 | Journal article
Contributors: Milad Farzin; Marzie Sadeghi; Majid Fattahi; Mohammad Reza Eghbal
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Extending UTAUT2 in M-banking adoption and actual use behavior: Does WOM communication matter?

Asian Journal of Economics and Banking
2021 | Journal article
Contributors: Milad Farzin; Marzieh Sadeghi; Fatemeh Yahyayi Kharkeshi; Hedyeh Ruholahpur; Majid Fattahi
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The effect of sensory brand experience and brand equity on WTP a price premium in Iranian fast food restaurants: Mediating role of eWOM

Journal of Foodservice Business Research
2021 | Journal article
Contributors: Milad Farzin; Abolfazl Bagheri Abbassalikosh; Marzie Sadeghi; Rosha Makvandi
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The Influence of Social Network Characteristics on the Purchase Intention

Business Perspectives and Research
2021 | Journal article
Contributors: Milad Farzin; Rahman Ghaffari; Majid Fattahi
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Projective Techniques for Understanding Cyber-Market Mavenism in Social Network Sites

Revista Brasileira de Gestao de Negocios
2020 | Journal article
Contributors: Farzin, Milad; Vazifedust, Hossein; Hamdi, Karim
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eWOM through social networking sites and impact on purchase intention and brand image in Iran

Journal of Advances in Management Research
2018 | Journal article
Contributors: Farzin, Milad; Fattahi, Majid
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INVESTIGATION THE EFFECT OF MARKET ORIENTATION, SOCIAL MEDIA MARKETING AND INTERNATIONAL EXPERIENCE ON GLOBAL MARKETING STRATEGY AND COMPANY PERFORMANCE

International Journal of Life Science and Pharma Research
2016 | Journal article
Contributors: Abdolvand, Mohammad Ali; Asl, Ali Merikhnejad; Sadeghian, Mona; Farzin, Milad
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THE EFFECT OF CONSUMER AWARENESS ON CONSUMER ETHNOCENTRISM AND LOYALTY REGARDS TO THE FUNCTIONS OF INTERNATIONAL BRANDS

International Journal of Life Science and Pharma Research
2016 | Journal article
Contributors: Abdolvand, Mohammad Ali; Farzin, Milad; Asl, Ali Merikhnejad; Sadeghian, Mona
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Peer review (24 reviews for 17 publications/grants)

Review activity for Asian Journal of Advanced Research and Reports. (2)
Review activity for Asian journal of agricultural extension, economics and sociology. (1)
Review activity for Asian journal of economics and banking. (1)
Review activity for Asian journal of economics, business and accounting. (3)
Review activity for Asian Journal of Research in Computer Science. (1)
Review activity for Current journal of applied science and technology. (3)
Review activity for Cyberpsychology, behavior and social networking. (1)
Review activity for FIIB business review. (2)
Review activity for IEEE access : (1)
Review activity for International journal of emerging markets. (1)
Review activity for International journal of human-computer interaction. (1)
Review activity for Internet research. (1)
Review activity for Journal of education, society and behavioural science. (2)
Review activity for Management research review. (1)
Review activity for SAGE Open. (1)
Review activity for South asian Journal of Social Studies and Economics. (1)
Review activity for Spanish journal of marketing-ESIC. (1)