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Biography
Milad Farzin (Ph.D.) is Assistant Prof. in Marketing at Rahedanesh Institute of Higher Education. He earned his Ph.D. degree in Marketing from the Science and Research Branch of Islamic Azad University. His general research interests include consumer behavior, retailing, eWOM, social media marketing, S-commerce, brand equity, brand experience, purchase intention, and willingness to pay. Some of his research appears in Journal of Advances in Management Research, Spanish Journal of Marketing, Journal of Foodservice Business Research, Business Perspectives and Research, Management Matters, Asian Journal of Economics and Banking, and Revista Brasileira de Gestão de Negócios. He has served as a reviewer in several journals, including the Internet Research, FIIB Business Review, the Management Research Review, SAGE Open, and the Asian Journal of Economics and Banking among others.