Personal information

Emails & domains

Verified email domains

Countries

Indonesia

Activities

Collapse all

Employment (2)

University of Jyväskylä: Jyvaskyla, FI

2022-02-16 to present | Doctoral Researcher (Marketing)
Employment
Source: Self-asserted source
Risqo Wahid

Universitas Indo Global Mandiri: Palembang, South Sumatera, ID

2019-08-08 to 2022-01-31 | Assistant Professor (Faculty of Economics)
Employment
Source: Self-asserted source
Risqo Wahid

Education and qualifications (2)

London Metropolitan University - London North Campus: London, London, GB

2012-10-01 to 2014-05-14 | Masters of Finance
Education
Source: Self-asserted source
Risqo Wahid

Universitas Sriwijaya: Palembang, Sumatera Selatan, ID

2009-09-01 to 2012-09-01 | Bachelor of Economics (Faculty of Economics)
Education
Source: Self-asserted source
Risqo Wahid

Works (11)

Engagement Patterns in TikTok: An Analysis of Short Video Ads

2024-09-10 | Conference paper
DOI: 10.1145/3648188.3677048
Contributors: Joni Salminen; Risqo Wahid; Yanwu Yang; Bernard Jansen
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

ChatGPT’s Multilinguality : Generative AI for Content Marketing

ANZMAC Conference Proceedings
2024-01-01 | Conference abstract
OTHER-ID:

ff31053b-bb69-482e-ad2b-12a8ca2ae4d5
Contributors: Wahid Risqo; Lin Yanqing; Han Jiseon; Fauzan Nizar
Source: check_circle
University of Jyväskylä

Content Marketing Cues on Social Media

ANZMAC Conference Proceedings
2024-01-01 | Conference abstract
OTHER-ID:

6abc09c4-0212-4b2c-b252-43bf294ab592
Contributors: Wahid Risqo; Selvarajah Mayura; Neto Pedro; Mavrolampados Anastasios; Rauf Muniba; El Hosri Eeva-Lotta; Luck Heidi; Khriyenko Oleksiy; Luck
Source: check_circle
University of Jyväskylä

Earth is Flat : Scandalous Content on Social Media

2024-01-01 | Conference abstract
OTHER-ID:

19e9396c-163b-4e3c-92fc-5922a25aa81e
Contributors: Wahid Risqo; Karjaluoto Heikki
Source: check_circle
University of Jyväskylä

Can TikTok Sound Enhance Tourism SMEs’ Engagement?

2023 | Book chapter
DOI: 10.1007/978-3-031-25752-0_15
Contributors: Risqo Wahid; Heikki Karjaluoto; Dandison Ukpabi; Kimmo Taiminen
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing

Asia Pacific Journal of Marketing and Logistics
2023-11-02 | Journal article
DOI: 10.1108/APJML-10-2023-994
Contributors: Risqo Wahid; Joel Mero; Paavo Ritala
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market

Journal of International Marketing
2023-03 | Journal article
DOI: 10.1177/1069031X221129554
Contributors: Risqo Wahid; Heikki Karjaluoto; Kimmo Taiminen; Diah Isnaini Asiati
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Generative AI for content marketing : helpful or harmful?

Global Fashion Management Conference Proceeding
2023-01-01 | Conference abstract
DOI: 10.15444/GMC2023.11.02.04
OTHER-ID:

ff6edffe-1e32-455e-8287-91df45c38a10
Contributors: Wahid Risqo; Mero Joel; Ritala Paavo
Source: check_circle
University of Jyväskylä

Factors Driving Social Media Engagement on Instagram: Evidence from an Emerging Market

Journal of Global Marketing
2022-03-15 | Journal article
DOI: 10.1080/08911762.2021.1956665
Contributors: Risqo M. Wahid; Muji Gunarto
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Customer Engagement Enhancement on Instagram : Strategies for Small and Medium Enterprises

EuroMed Academy of Business Conference Book of Proceedings
2022-01-01 | Conference abstract
OTHER-ID:

95f843d1-09ff-4782-b0ee-0091a7d130df
Contributors: Wahid Risqo; Karjaluoto Heikki; Taiminen Kimmo
Source: check_circle
University of Jyväskylä

How to Engage Customers on TikTok?

2022-01-01 | Conference paper
OTHER-ID:

57b9c295-5b06-4a4a-bd28-1d57a9a4c66d
Contributors: Wahid Risqo; Karjaluoto Heikki; Taiminen Kimmo
Source: check_circle
University of Jyväskylä
How many people are using ORCID?