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Employment (1)

Universidade do Minho: Braga, Braga, PT

2011-02-07 to present | Assistant Professor (Escola de Economia e Gestão, Departamento de Gestão)
Employment
Source: Self-asserted source
Marco Escadas

Education and qualifications (2)

University of Cambridge: Cambridge, GB

2021-11 | Advanced Programme in Business Analytics.
Education
Source: Self-asserted source
Marco Escadas

University of Minho: Braga, PT

2020-09-17 | PhD. in Marketing and Strategy
Education
Source: Self-asserted source
Marco Escadas

Professional activities (3)

EFMD/EMERALD Outstanding Doctoral Research Awards 2022: United Kingdom, GB

2023-02-21 | Distinguished as “Highly Commended” by the EFMD/EMERALD Outstanding Doctoral Research Awards 2022.
Distinction
Source: Self-asserted source
Marco Escadas

Business Ethics, the Environment and Responsibility: Wiley, GB

2021-12 | Best Paper Award 2021
Distinction
Source: Self-asserted source
Marco Escadas

ICIEMC 2021 – International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour: Aveiro, PT

2021-07-02 | Best PhD Thesis Award in Consumer Behaviour
Distinction
Source: Self-asserted source
Marco Escadas

Works (16)

Sensory marketing in the metaverse for tourism preview and tourism pre-experience: the effect on the intention to visit tourist destinations

Tourism Review
2025-02-24 | Journal article
DOI: 10.1108/tr-06-2024-0540
Part of ISSN: 1660-5373
Part of ISSN: 1759-8451
Contributors: Beatriz Casais; Tiago Coelho; Marco Escadas
Source: Self-asserted source
Marco Escadas

Exploring the evolution of suggested improvements to pro-environmental sustainability initiatives: empirical evidence from a professional sport team

Journal of Strategic Marketing
2024-12-13 | Journal article
DOI: 10.1080/0965254x.2024.2434752
Part of ISSN: 0965-254X
Part of ISSN: 1466-4488
Contributors: Ricardo Roseira Cayolla; Timothy Kellison; Brian P. McCullough; Rui Biscaia; Marco Escadas; Teresa Santos
Source: Self-asserted source
Marco Escadas

Environmental Sustainability and Sports Management: A Review of Marketing Contributions and Discussion of Future Research Opportunities

Smart Innovation, Systems and Technologies
2023 | Book chapter
DOI: 10.1007/978-981-99-0333-7_23
SOURCE-WORK-ID:

cv-prod-id-3506751

ISSN: 2190-3018
ISSN: 2190-3026
ISBN: 9789819903320
ISBN: 9789819903337
Contributors: Cayolla, Ricardo Roseira; Escadas, Marco; Autor correspondente: Cayolla, Ricardo Roseira.
Source: check_circle
CIÊNCIAVITAE
grade
Preferred source (of 2)‎

Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university students

Heliyon
2023-11-07 | Journal article
DOI: 10.1016/j.heliyon.2023.e21758
Part of ISSN: 2405-8440
Contributors: Ricardo Cayolla; Marco Escadas; Brian P. McCullough; Rui Biscaia; Ana Cabilhas; Teresa Santos
Source: Self-asserted source
Marco Escadas
grade
Preferred source (of 2)‎

Are emotions essential for consumer ethical decision‐making: A Necessary Condition Analysis

Business Ethics, the Environment & Responsibility
2023-10-10 | Journal article | Author
DOI: 10.1111/beer.12619
Part of ISSN: 2694-6416
Part of ISSN: 2694-6424
Contributors: Marco Escadas; Marjan S. Jalali; Felix Septianto; Farhangmehr, M.
Source: Self-asserted source
Marco Escadas
grade
Preferred source (of 3)‎

Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits

International Journal of Sports Marketing and Sponsorship
2023-01-24 | Journal article | Author
DOI: 10.1108/ijsms-07-2022-0141
Part of ISSN: 1464-6668
Contributors: Ricardo Roseira Cayolla; Marco Escadas; Rui Biscaia; Timothy Kellison; Joana A. Quintela; Teresa Santos
Source: Self-asserted source
Marco Escadas
grade
Preferred source (of 4)‎

The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory

Asia Pacific Journal of Marketing and Logistics
2022 | Journal article
DOI: 10.1108/APJML-09-2021-0655
WOSUID: WOS:000824683800001
Contributors: Paramita, Widya; Septianto, Felix; Escadas, Marco; Arnita, Devi; Nasution, Reza Ashari
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 3)‎

The influence of ambient scent on the passengers' experience, emotions and behavioral intentions: An experimental study in a Public Bus service

Transport Policy
2021 | Journal article
DOI: 10.1016/J.TRANPOL.2021.03.022
WOSUID: WOS:000646754500008
Contributors: Silva, Joaquim; Sa, Elisabete Sampaio; Escadas, Marco; Carvalho, Joana
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 3)‎

What goes around comes around: The integrated role of emotions on consumer ethical decision‐making

Journal of Consumer Behaviour
2020-07-27 | Journal article
DOI: 10.1002/cb.1847
Part of ISSN: 1472-0817
Part of ISSN: 1479-1838
Source: Self-asserted source
Marco Escadas
grade
Preferred source (of 3)‎

Determinantes da intenção de utilização de equipamentos eletrónicos de monitorização de indicadores de saúde: um estudo aplicado

2019 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3984566

OTHER-ID:

202263819

HANDLE: http://hdl.handle.net/1822/61085
OTHER-ID:

@masterThesis{http://hdl.handle.net/1822/61085,}
Contributors: Teixeira, Sara Martins
Source: check_circle
CIÊNCIAVITAE

Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making

Business Ethics
2019 | Journal article
DOI: 10.1111/beer.12237
EID:

2-s2.0-85070101742
Contributors: Escadas, M.; Jalali, M.S.; Farhangmehr, M.
Source: Self-asserted source
Marco Escadas via Scopus - Elsevier
grade
Preferred source (of 4)‎

Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms, and Intrinsic Religiosity

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2019-04-02 | Book chapter
DOI: 10.1007/978-3-030-02568-7_148
Part of ISBN: 9783030025670
Part of ISBN: 9783030025687
Part of ISSN: 2363-6165
Part of ISSN: 2363-6173
Source: Self-asserted source
Marco Escadas
grade
Preferred source (of 2)‎

A profundidade da relação adepto-clube: do Brand Love ao FANcrifice

2018 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3984558

OTHER-ID:

201895293

HANDLE: http://hdl.handle.net/1822/54208
OTHER-ID:

@masterThesis{http://hdl.handle.net/1822/54208,}
Contributors: Vaz, Sandra Ariana Barbosa
Source: check_circle
CIÊNCIAVITAE

Entre a lealdade à insígnia e a lealdade ao preço: um novo paradigma da lealdade dos consumidores no comércio retalhista

2017 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-2274885

HANDLE: http://hdl.handle.net/1822/46448
OTHER-ID:

201722275

OTHER-ID:

@masterThesis{http://hdl.handle.net/1822/46448,}
Contributors: Mota, Hugo Miguel Morais Teixeira da
Source: check_circle
CIÊNCIAVITAE

Online music streaming services: what motivates consumers' intention to go premium?: a study of the factors that may influence the intention to adopt music as a service

2017 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-2274886

HANDLE: http://hdl.handle.net/1822/46450
OTHER-ID:

201722305

OTHER-ID:

@masterThesis{http://hdl.handle.net/1822/46450,}
Contributors: Barros, Filipa Figueiredo
Source: check_circle
CIÊNCIAVITAE

The relationship between smell, emotions and consumers' behavioural attitudes: an applied research on the Bus Transportation Company of Braga – TUB

2017 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-3984553

OTHER-ID:

@masterThesis{http://hdl.handle.net/1822/49711,}

OTHER-ID:

201809478

HANDLE: http://hdl.handle.net/1822/49711
Contributors: Carvalho, Joana Daniela Mendes
Source: check_circle
CIÊNCIAVITAE

Peer review (100 reviews for 19 publications/grants)

Review activity for Business ethics : (11)
Review activity for International journal of consumer studies. (1)
Review activity for International journal of retail & distribution management. (4)
Review activity for International journal of sports marketing & sponsorship. (2)
Review activity for International marketing review. (1)
Review activity for Journal of consumer behaviour (34)
Review activity for Journal of consumer marketing. (4)
Review activity for Journal of financial services marketing. (2)
Review activity for Journal of retailing and consumer services. (8)
Review activity for Journal of retailing and consumer services. (12)
Review activity for Journal of strategic marketing. (1)
Review activity for Journal of telecommunications and the digital economy. (3)
Review activity for Leisure studies. (2)
Review activity for Management & sustainability : (1)
Review activity for Marketing intelligence & planning. (6)
Review activity for Revista Brasileira de Gestão de Negócios. (2)
Review activity for Sport, business and management. (2)
Review activity for Sustainability. (3)
Review activity for Water and environment journal. (1)
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