Biography

Dr. Muhammad Farooq is a highly accomplished professional, holding a PhD in Management Sciences and serving as a Postdoctoral Fellow with a wealth of experience in both academia and the corporate sector. Currently, he is an Assistant Professor at Emerson University Multan, where he imparts knowledge in various subjects such as Principles of Management, Entrepreneurship, Principles of Marketing, Business Ethics, and Corporate Social Responsibility.

His academic journey includes a significant role as an Assistant Professor at TIMES Institute Multan, where he not only taught a diverse range of courses but also supervised PhD and MS research students. The subjects he covered include Research Methodology, Advanced Quantitative Analysis, Strategic Management, Marketing Research, Organizational Behaviour, Marketing Management, Innovation Management, and Entrepreneurship for BBA, MS, and PhD students.

In pursuit of cutting-edge research, Dr. Farooq is currently engaged in a postdoctoral project at Multimedia University, Malaysia, focusing on "Business Models Beyond 5G and 6G." His research output is substantial, with six papers currently in process for Impact Factor Journals and over 15 published in HEC Indexed Journals. His commitment to academic excellence is highlighted by the presentation of two papers at the American Marketing Association and Public Policy Conference 2022.

Dr. Farooq's impact extends beyond academia into the corporate landscape. As the Lead Innovation and IT Trainer at Reign Consultancy Malaysia, he played a crucial role in transforming Sudan Telecom's 2G services into a profitable venture in villages. Through Upwork, he provided valuable guidance to startups such as "Smart Ends" in Belgium and facilitated business partnerships for "Stratus Plastics" in Canada.

His managerial expertise is evident from roles such as Manager Customer Experience Management at China Mobile (ZONG) and Specialist Customer Lifecycle Management at Telenor. Notable achievements include substantial revenue increases, complaint reduction, and successful project implementations like the Biometric Verification System (BVS).

Dr. Farooq is a versatile professional, demonstrating proficiency in teaching, research, and corporate strategy. His dedication to excellence is further illustrated by his extensive list of publications, conference papers, and authored books. As a sought-after expert, he has shared his insights globally, presenting papers in conferences across the USA, Malaysia, Serbia, and Indonesia.

In addition to his academic and corporate contributions, Dr. Farooq has authored several books covering topics ranging from business plans to customer experience management. His multifaceted skills encompass teaching, research, revenue generation, project management, and stakeholder management.

For those seeking collaboration, consultation, or expertise in the dynamic fields of Management Sciences and Entrepreneurship, Dr. Muhammad Farooq can be contacted at muhammad.farooq@mmu.edu.my or via Whatsapp at +92 3133372345. His rich blend of academic and practical experience makes him a valuable resource for anyone navigating the realms of academia and business.