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International Business Strategy, Entry Modes, International Business Development, Global Business Environment and Markets, Translocal Enterprises, Emerging Markets, Multinational Enterprises (MNEs), Emerging Market Multinational (EMNEs), Service Internationalization, Globalisation
United Kingdom, China, Hong Kong SAR China, South Korea, Singapore, Egypt, Japan, Malaysia

Biography

Before joining the London School of Economics and Political Science as a Fellow in the Management department, Helen was a Teaching Fellow at the University of Warwick. She taught International Business Development, Global Business Environment and Markets, and the Global Business Environment Cyprus programme at the University of Warwick. She has teaching experience using hybrid methods, blending face-to-face and live-streamed teaching methods, including large lectures and small seminars.

Prior to her time at Warwick University, Helen gained teaching experience within the first-year UG Management and MSc IB programme at the University of Birmingham. She taught various modules at the University of Birmingham, including International Business Strategy, Digital Business Analytics and Strategy, Financial Strategy, Research Methods in International Business, Issues in Management, Principles of Responsible Business, Responsible Business: Theory and Practice, and the International Business Negotiations module in the International Business programme. In 2021, Helen also served as a guest lecturer on the 1st UG Digital Business module at the University of Birmingham. In this role, she was responsible for designing lectures covering three weeks of the first-year UG Digital Business module. The topics included Digital Platform Business, Blockchain and Bitcoin, and Distributed Ledgers. Helen also delivered four weeks of online seminars following these guest lectures.

With 6 years of industry experience working in the Chinese stock market in China before returning to the university, Helen completed her MSc in International Business from the University of Birmingham in 2017. Following her MSc studies, she earned her PhD in Economic Geography and International Business at the University of Birmingham in 2022. Her PhD title is "Translocal Educational Enterprises and the Internationalization of English Independent Schools." The research involved multidisciplinary work grounded in economic geography and international business literature. Helen's PhD research employed a qualitative research approach with semi-structured interviews, supported by a multiple case study research design. The analysis was based on 98 semi-structured interviews. Using NVivo 12 for data analysis, she explored educational service internationalization and the economic and non-economic transactions between developed and emerging markets.

Activities

Employment (9)

London School of Economics: London, GB

Employment
Source: check_circle
London School of Economics & Political Science

London School of Economics and Political Science: London, GB

2023-10 to present | Fellow (Management)
Employment
Source: Self-asserted source
Helen H. Hu

University of Warwick: Coventry, Warwickshire, GB

2022-12 to 2023-08
Employment
Source: Self-asserted source
Helen H. Hu

University of Birmingham: Birmingham, GB

2022-05 to 2023-07 | Research Assistant (Strategy and International Business )
Employment
Source: Self-asserted source
Helen H. Hu

University of Birmingham: Birmingham, GB

2018-09 to 2023-05 (Management )
Employment
Source: Self-asserted source
Helen H. Hu

University of Birmingham: Birmingham, GB

2018-09 to 2022 | Personal Tutor (Strategy and International Business )
Employment
Source: Self-asserted source
Helen H. Hu

University of Birmingham: Birmingham, GB

2021-09 to 2021-11 | Guest Lectuer (Management )
Employment
Source: Self-asserted source
Helen H. Hu

University of Birmingham: Birmingham, GB

2018-07 to 2019-09 | Personal Tutor for Access to Birmingham (A2B) (Birmingham Business School )
Employment
Source: Self-asserted source
Helen H. Hu

University of Birmingham: Birmingham, GB

2018-09 to 2019-05 | Teaching associate (Management )
Employment
Source: Self-asserted source
Helen H. Hu

Education and qualifications (2)

University of Birmingham: Birmingham, GB

2017 to 2022 | PhD (Strategy and International Business )
Education
Source: Self-asserted source
Helen H. Hu

University of Birmingham: Birmingham, GB

2016 to 2017 | MSc International Business (Management )
Education
Source: Self-asserted source
Helen H. Hu

Professional activities (8)

Academy of International Business: US, US

2022 to present
Membership
Source: Self-asserted source
Helen H. Hu

AIB International: Vaasa, Finland, FI

2023-05-11 to 2023-08-19 | Conference paper reviewer
Invited position
Source: Self-asserted source
Helen H. Hu

University of Vaasa: Vaasa, FI

2023-08-17 | The Vaasa IB Conference Best Paper Award
Distinction
Source: Self-asserted source
Helen H. Hu

IBS International Business School: Vaasa, Finland, FI

2023-08-15 to 2023-08-17
Invited position
Source: Self-asserted source
Helen H. Hu

SIBR 2020 Sydney Conference on Interdisciplinary Business & Economics Research: Sydney, AU

2020 to 2020 | The internationalisation of British Independent Schools
Invited position
Source: Self-asserted source
Helen H. Hu

IISES International Academic Conference Paris: Paris, France, FR

2019 to 2019 | The Internationalisation of British Independent Schools
Invited position
Source: Self-asserted source
Helen H. Hu

Institute for Global Innovation (IGI): Birmingham , GB

2019 to 2019 | The internationalisation of British Independent Schools
Invited position
Source: Self-asserted source
Helen H. Hu

University of Birmingham: Birmingham, GB

2018 to 2018 | Images of Research 2018
Invited position
Source: Self-asserted source
Helen H. Hu

Funding (2)

The Internationalisation of British independent schools

2020 to 2020 | Award
University of Birmingham (Birmingham, GB)
Source: Self-asserted source
Helen H. Hu

The Internationalisation of British independent schools

2019 to 2019 | Award
University of Birmingham (Birmingham, GB)
Source: Self-asserted source
Helen H. Hu

Works (3)

Understanding the Uniqueness of Emerging Markets and Their Firms: Institutional Voids-Based Dynamic Capabilities in the Chinese Automotive Sector

AIB Insights
2025 | Journal article
Contributors: Christine Cote; Helen H. Hu
Source: Self-asserted source
Helen H. Hu

Revisiting Springboarding Reconfigurations: Triple-loop Springboarding Simulacrum Service Enterprises

Journal of International Business Studies
2023 | Working paper
Contributors: Helen H. Hu
Source: Self-asserted source
Helen H. Hu

Internationalisation of education: translocal educational enterprises and the internationalisation of English independent schools

2022 | Dissertation or Thesis
Source: Self-asserted source
Helen H. Hu