Personal information

No personal information available

Activities

Employment (6)

Brunel University London: London, GB

2020-05-01 to present | Professor of Marketing & Business Education (Brunel Business School)
Employment
Source: Self-asserted source
Danae Manika

Newcastle University: Newcastle upon Tyne, Tyne and Wear, GB

2018-07-01 to 2020-04-30 | Professor of Marketing (Newcastle University Business School)
Employment
Source: Self-asserted source
Danae Manika

Queen Mary University of London: London, London, GB

2016-10-01 to 2018-06-30 | Senior Lecturer (Associate Professor) in Marketing (School of Business and Management)
Employment
Source: Self-asserted source
Danae Manika

Queen Mary University of London: London, London, GB

2013-05-07 to 2016-09-30 | Lecturer (Assistant Professor) in Marketing (School of Business and Management)
Employment
Source: Self-asserted source
Danae Manika

Durham University: Durham, Durham, GB

2011-09-07 to 2013-05-06 | Lecturer (Assistant Professor) in Marketing (Durham University Business School)
Employment
Source: Self-asserted source
Danae Manika

The University of Texas at Austin: Austin, Texas, US

2010-08-25 to 2011-08-24 | Assistant Instructor in Advertising (Moody College of Communication)
Employment
Source: Self-asserted source
Danae Manika

Education and qualifications (3)

The University of Texas at Austin: Austin, Texas, US

2008-08-25 to 2011-08-25 | PhD in Advertising (Moody College of Communication)
Education
Source: Self-asserted source
Danae Manika

The University of Texas at Austin: Austin, Texas, US

2006-08-25 to 2008-06-25 | M.A. in Advertising (Moody College of Communication)
Education
Source: Self-asserted source
Danae Manika

University of Stirling: Stirling, Stirling, GB

2002-09-25 to 2006-05-25 | B.A. Hons in Marketing
Education
Source: Self-asserted source
Danae Manika

Funding (4)

Mapping and Facilitating Internet of Things Ecosystem: Health, Well-being & Energy

2019-06 to 2021-02 | Grant
Research England (Newcastle Upon Tyne, GB)
Source: Self-asserted source
Danae Manika

Partnership with Nouveau Limited (trading as ActivCare Coaching)

2019-01 to 2019-03 | Grant
Arrow/European Regional Development Fund (Newcastle Upon Tyne, GB)
Source: Self-asserted source
Danae Manika

Using Stealth Marketing Techniques to Increase Physical Activity and Decrease Sedentary Time in the Workplace: Investigating the Spill overs of Employee Environmental Behaviour

2017-11 to 2018-11 | Grant
Cancer Research UK (London, GB)
Source: Self-asserted source
Danae Manika

Newton Fund: A High Efficiency, Low Cost and Building Integratable Solar Photovoltaic/Thermal System for Space Heating, Hot Water and Power Supply

Works (50)

From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce

Psychology & Marketing
2024-09 | Journal article
Contributors: Kacy Kim; Yuhosua Ryoo; Danae Manika; Nathan Yoon; Sukki Yoon
Source: check_circle
Crossref

Check (it) yourself before you wreck yourself: The benefits of online health information exposure on risk perception and intentions to protect oneself

Technological Forecasting and Social Change
2021-12 | Journal article
Contributors: Danae Manika; Stephan Dickert; Linda L. Golden
Source: check_circle
Crossref

How Pride Triggered by Pro-environmental Technology Adoption Spills Over into Conservation Behaviours: A Social Business Application

Technological Forecasting and Social Change
2021-11 | Journal article
Contributors: Danae Manika; Paolo Antonetti; Savvas Papagiannidis; Xiaojing Guo
Source: check_circle
Crossref

Using Values, Beliefs, and Norms to Predict Conserving Behaviors in Organizations

European Management Review
2020-06 | Journal article
Contributors: Cristina E. Ciocirlan; Diana Gregory‐Smith; Danae Manika; Victoria Wells
Source: check_circle
Crossref

The influence of prior knowledge structures on website attitudes and behavioral intentions

Computers in Human Behavior
2018 | Journal article
Source: Self-asserted source
Danae Manika

‘Student Switch Off!’: How do university students respond to a corporate-sponsored pro-environmental social marketing campaign?

Studies in Higher Education
2018 | Journal article
Source: Self-asserted source
Danae Manika

A Process Evaluation of an Environmental Intervention: The Case of a Heritage Tourism Organization: An Abstract

Academy of Marketing Science World Marketing Congress
2017 | Conference paper
Source: Self-asserted source
Danae Manika

An environmental social marketing intervention in cultural heritage tourism: a realist evaluation

Journal of Sustainable Tourism
2017 | Journal article
Source: Self-asserted source
Danae Manika

An Information Theoretic Approach to Assessing Asymmetrically Shared Relationships Between Variables

Marketing at the Confluence between Entertainment and Analytics
2017 | Book chapter
Source: Self-asserted source
Danae Manika

Consumer interpretation of brand prominence signals: insights for a broadened typology

Journal of Consumer Marketing
2017 | Journal article
Source: Self-asserted source
Danae Manika

Consumers’ identities and compartmentalisation tendencies in alcohol consumption

Journal of Marketing Management
2017 | Journal article
Source: Self-asserted source
Danae Manika

Examining the effect of an environmental social marketing intervention among university employees

Studies in Higher Education
2017 | Journal article
Source: Self-asserted source
Danae Manika

Green intentions under the blue flag: Exploring differences in EU consumers’ willingness to pay more for environmentally-friendly products

Business Ethics: A European Review
2017 | Journal article
Source: Self-asserted source
Danae Manika

H1N1 Prevention Behaviors in Australia: Implications from an Extended Health Belief Model

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
2017 | Book chapter
Source: Self-asserted source
Danae Manika

Health marketing communications: An integrated conceptual framework of key determinants of health behaviour across the stages of change

Journal of Marketing Communications
2017 | Journal article
Source: Self-asserted source
Danae Manika

How Consumers Process Prevention-Oriented Direct-to-Consumer Advertising Messages: A Conceptual Paper

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
2017 | Book chapter
Source: Self-asserted source
Danae Manika

How does objective and subjective human papillomavirus knowledge affect information-seeking intentions and source preferences?

Health marketing quarterly
2017 | Journal article
Source: Self-asserted source
Danae Manika

Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract

Academy of Marketing Science World Marketing Congress
2017 | Conference paper
Source: Self-asserted source
Danae Manika

Linking Environmental Sustainability and Healthcare: The Effects of an Energy Saving Intervention in Two Hospitals

International Journal of Business Science and Applied Management
2017 | Journal article
Source: Self-asserted source
Danae Manika

Pride in Technology-Based Health Interventions: A Double-Edged Sword

Psychology & Marketing
2017 | Journal article
Source: Self-asserted source
Danae Manika

The offline spill-over of signing online petitions against companies: A dual pathway model

Information Technology & People
2017 | Journal article
Source: Self-asserted source
Danae Manika

Understanding the effects of a social media service failure apology: A comparative study of customers vs. potential customers

International Journal of Information Management
2017 | Journal article
Source: Self-asserted source
Danae Manika

Advances in Prior Knowledge Conceptualizations: Investigating the Impact on Health Behavior

Thriving in a New World Economy
2016 | Book chapter
Source: Self-asserted source
Danae Manika

An exploration of CSR development in heritage tourism

Annals of Tourism Research
2016 | Journal article
Source: Self-asserted source
Danae Manika

Building a Theoretical Model of Trust in Direct-to-Consumer Advertising

Marketing Challenges in a Turbulent Business Environment
2016 | Book chapter
Source: Self-asserted source
Danae Manika

Causes and consequences of trust in direct-to-consumer prescription drug advertising

International Journal of Advertising
2016 | Journal article
Source: Self-asserted source
Danae Manika

Exploring the Use of Online Social Marketing Tools in Motivating Healthy Alcohol Consumption Patterns in Britain

Marketing Challenges in a Turbulent Business Environment
2016 | Book chapter
Source: Self-asserted source
Danae Manika

Investigating the impact of individual attitudinal and organizational variables on green behaviors and commuting at the workplace

Marketing Challenges in a Turbulent Business Environment
2016 | Book chapter
Source: Self-asserted source
Danae Manika

Political participation and engagement via different online and offline channels

International Journal of E-Business Research (IJEBR)
2016 | Journal article
Source: Self-asserted source
Danae Manika

Political Participation and Engagement via Different Online and Offline Channels: The Effects of Social Media

2016 | Journal article
Source: Self-asserted source
Danae Manika

The moderating role of age in responses to direct-to-consumer prescription drug advertising

Journal of health communication
2016 | Journal article
Source: Self-asserted source
Danae Manika

The role of generativity and attitudes on employees home and workplace water and energy saving behaviours

Tourism Management
2016 | Journal article
Source: Self-asserted source
Danae Manika

An environmental social marketing intervention among employees: assessing attitude and behaviour change

Journal of Marketing Management
2015 | Journal article
Source: Self-asserted source
Danae Manika

Can a CEO's YouTube apology following a service failure win customers' hearts?

Technological Forecasting and Social Change
2015 | Journal article
Source: Self-asserted source
Danae Manika

Heritage tourism, CSR and the role of employee environmental behaviour

Tourism Management
2015 | Journal article
Source: Self-asserted source
Danae Manika

Home vs. workplace energy saving attitudes and behaviors: the moderating role of satisfaction with current environmental behaviors, gender, age, and job duration.

2015 | Journal article
Source: Self-asserted source
Danae Manika

The impact of individual attitudinal and organisational variables on workplace environmentally friendly behaviours

Journal of Business Ethics
2015 | Journal article
Source: Self-asserted source
Danae Manika

Cognitive, attitudinal and behavioral variables as predictors of energy saving behavior among employees.

2014 | Book chapter
Source: Self-asserted source
Danae Manika

Examining the role of employees and consumers in tourism environmental and sustainability CSR.

2014 | Journal article
Source: Self-asserted source
Danae Manika

Factors associated with the persuasiveness of direct-to-consumer advertising on HPV vaccination among young women

Journal of health communication
2014 | Journal article
Source: Self-asserted source
Danae Manika

Exploring the effect of organisational variables on employee environmental behaviour.

2013 | Journal article
Source: Self-asserted source
Danae Manika

Consumers young and old: segmenting the target markets for direct-to-consumer prescription drug advertising

Health marketing quarterly
2011 | Journal article
Source: Self-asserted source
Danae Manika

Dimensions of prior knowledge: implications for health information-seeking and disease prevention behaviors

2011 | Dissertation or Thesis
Source: Self-asserted source
Danae Manika

Self-efficacy, threat, knowledge and information receptivity: Exploring pandemic prevention behaviors to enhance societal welfare

Academy of Health Care Management Journal
2011 | Journal article
Source: Self-asserted source
Danae Manika

THE INFLUENCE OF DTC ADVERTISING ON COLLEGE WOMENS'DECISION TO GET VACCINATED AGAINST HPV

American Academy of Advertising. Conference. Proceedings (Online)
2011 | Conference paper
Source: Self-asserted source
Danae Manika

EXAMINING CONTENT ANALYSIS AS A METHODOLOGY: 1996-2007

American Academy of Advertising. Conference. Proceedings (Online)
2010 | Conference paper
Source: Self-asserted source
Danae Manika

The antecedents of trust in direct-to-consumer pharmaceutical advertising

American Academy of Advertising. Conference. Proceedings (Online)
2009 | Conference paper
Source: Self-asserted source
Danae Manika

12. Organisational and employee symbolic environmental behaviours: an integrated multi-level framework

Research Handbook on Employee Pro-Environmental Behaviour
Journal article
Source: Self-asserted source
Danae Manika

Session Number: 4.6: Health Marketing

2011 AMS OFFICERS
Journal article
Source: Self-asserted source
Danae Manika

The Antecedents of Trust in Direct-to-consumer Pharmaceutical Advertising

Journal article
Source: Self-asserted source
Danae Manika