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Signalling the corporate brand promise to front-line employees: The role of learning and development in internal branding

Tourism Management
2022-10 | Journal article
DOI: 10.1016/j.tourman.2022.104558
Contributors: Thomas Garavan; Adebayo Serge Francois Koukpaki; Colette Darcy; Fergal O'Brien; Adegboyega Oyedijo; Kweku Adams
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