Patik Ladislav

Biography

CURRICULUM VITAE


ACADEMIC AND PUBLICATION ACTIVITIES:

TEACHING:

2020 – until now Pan-European University
Spalena 76/14, 110 00 Prague 1, CR
assistant professor (senior lecturer) (specialization: Marketing, Brand management, Marketing communication, Retail marketing,
subjects: Marketing I., Marketing II., Marketing III., Marketing Management, Advertising, Marketing Communications, Marketing research
forms of studies: full-time, combined, distance learning
member of examination committees
supervisor and opponent of bachelor's and diploma theses
guarantor of teaching subjects
websites: https://www.peuni-international.eu/


2022 – until now AMBIS University in Prague
Lindnerova 575/1, 180 00 Prague 8, CR
assistant professor (senior lecturer)- specialization: Marketing, Brand Marketing, Marketing communication, Retail marketing, Advertising, Marketing Research, Consumer Behavior, Marketing Management
subjects: Marketing I., Introduction to Marketing Thinking, Consumer Behavior, Marketing Communications, Marketing Management
forms of studies: full-time, combined, distance learning
forms of studies: full-time, combined, distance learning
member of examination committees
supervisor and opponent of bachelor's and diploma theses
guarantor of teaching subjects
websites: https://www.ambisuniversity.com/


2019 – until now University of Creative Communication in Prague
Na Pankraci 420/54, 140 00 Prague 4, CR
external lecturer (specialization: Creative marketing)
Subjects: Intermedia creation, Brand and brand marketing, Retail marketing, Application of marketing, Marketing Communications, Advertising
forms of studies: full-time, combined
forms of studies: full-time, combined, distance learning
member of examination committees
supervisor and opponent of bachelor's and diploma theses
guarantor of teaching subjects
academic activities – accreditation, supports, study texts, complete accreditation for combined studies
conferences organized by the University – participation, presentations, contributions to Proceedings
websites: https://www.praguecom.com/


2019 – until now University of St. Cyril and Methodius in Trnava, Slovakia
Faculty of Mass Media Communication
Department of Marketing Communication
J. Herdu sq. 2, 917 01 Trnava, Slovakia
external lecturer (guest lecturer) – Strategic Marketing, Marketing Communications Strategies
forms of studies: full-time, distance learning
forms of studies: full-time, combined, distance learning
supervisor and opponent of bachelor's and diploma theses
conferences organized by the University – participation, presentations, contributions to Proceedings (conference: Marketing Identity)
websites: https://fmk.sk/en/


PUBLICATION ACTIVITY:

BOOKS:

2000 Dictionary of Advertising and Marketing Communications - Arbo Media, 2000

2009 Bárta, V., Pátík, L., Postler, M.: Retail marketing. Prague: Management Press. 2009, 328 pages. ISBN 978-80-7261-207-9.

2024 Strategic marketing in contemporary practice - forthcoming monograph at Grada Publishing, (signed copyright agreement)


MAGAZINES:

1998–2016 professional articles – MAGAZINES:

1998–2016 professional articles – In Store, Strategy, Marketing & Media, Marketing Magazine, Goods and Sales, Selection and others

2020 "The current role of marketing communication as a strategic marketing tool" - Marketing&Komunikace magazine (published by the Czech Marketing Society)

2021 "Changes in corporate strategies and consumer behavior caused by COVID-19 affecting marketing communications and their tools" - AD ALTA: Journal of Interdisciplinary Research, ISSN 1804-7890, ISSN 2464-6733 (Online)

2022 "Position of the brand and its marketing communication in the crisis period" - Communication Today, ISSN 1338-130X (print), ISSN 2730-051X (online)

2023 "The evolution of the Mattoni brand logo of company Mattoni 1873" - European Journal of Media, Art & Photography, ISSN: 1339-4940 (online)


PROCEEDINGS:

2021 "Current trends in marketing communication between the company, the market and the consumer" - Proceedings of the conference Creative Strategy - Strategy of Creativity, College of Creative Communication, ISBN: 978-80-9088049-0

2021 "Current trends in marketing communication due to changes in consumer behavior of generation Z" - proceedings of the Marketing Identity 2021 conference - New chaos, new challenges, FMK UCM, ISBN: 978-572-0220-2, ISSN: 1339-5726

2022 "Online shopping, services and advertising in the post-covid changes" - proceedings of the Marketing & Media Identity 2022 conference - Metaverse is the new universe, FMK UCM, ISBN: 978-80-572-0297-4, ISSN: 2729-7527

2022 "Marketing analysis of the mobile communications market in the Czech Republic" - proceedings of the Marketing & Media Identity 2022 conference - Metaverse is the new universe, FMK UCM, ISBN: 978-80-572-0297-4, ISSN: 2729-7527


REVIEWS:

2020 "Elements of Game Design" - Acta Ludologica, University of St. Cyril and Methodius in Trnava, Slovak