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FINANCE, MCDM
India

Biography

Sanjay Gupta is working as an Assistant Professor in the Department of Commerce at Sri Aurobindo College of Commerce and Management, Ludhiana. His qualification is MCom, PG Diploma in Statistics, PGDBA (Finance), and CMA (Inter). He is currently pursuing his Ph.D. from the University School of Applied Management, Punjabi University, Patiala. He has work experience of 13 years in the teaching profession and six years in the industry. His areas of specialization are accounting, finance, statistics, and marketing. He has published two books on cost accounting and cost management with the VK Global Publications Pvt. Ltd.

Activities

Employment (1)

Sri Aurobindo College of Commerce and Management : Ludhiana, Punjab, IN

2008-06-05 to present | Assistant Professor (Commerce and Management )
Employment
Source: Self-asserted source
Sanjay Gupta

Education and qualifications (1)

KAMLA LOHTIA SANATAM COLLEGE: LUDHIANA, PUNJAB, IN

M.COM
Education
Source: Self-asserted source
Sanjay Gupta

Works (47)

How do the determinants of investment decisions get prioritized? Peeking into the minds of investors

Kybernetes
2025-03-05 | Journal article
Contributors: Kirti Sood; Prachi Pathak; Sanjay Gupta
Source: check_circle
Crossref

AI feel millennials: prioritizing the intentions towards adoption of AI-enabled chatbots using fuzzy-AHP approach

Journal of Science and Technology Policy Management
2025-02-11 | Journal article
Part of ISSN: 2053-4620
Part of ISSN: 2053-4639
Contributors: Sanjay Gupta; Anchal Arora; Simarjeet Singh; Jinesh Jain
Source: Self-asserted source
Sanjay Gupta

Reactions towards online advertisements for millennials: a fuzzy AHP approach

International Journal of System Assurance Engineering and Management
2025-02-04 | Journal article
Part of ISSN: 0975-6809
Part of ISSN: 0976-4348
Contributors: Sahil Gupta; Ravneet Singh; Arun Aggarwal; Sanjay Gupta
Source: Self-asserted source
Sanjay Gupta

Analyzing shopping cart abandonment enablers: an ISM and MICMAC approach

International Journal of Quality & Reliability Management
2025-01-02 | Journal article
Contributors: Sanjay Gupta; Sahil Raj; Aashish Garg; Swati Gupta
Source: check_circle
Crossref

Investigating the Determinants of Female Child Labour: An Analytic Hierarchy Process (AHP) Analysis

Millennial Asia
2024-12 | Journal article
Contributors: Sushma Yadav; Angrej Singh Gill; Kamlesh Narwana; Sanjay Gupta
Source: check_circle
Crossref

AI empowered academia: a fuzzy prioritization framework for academic challenges

Journal of International Education in Business
2024-10-10 | Journal article
Part of ISSN: 2046-469X
Part of ISSN: 1836-3261
Contributors: Sanjay Gupta; Supreet Kaur; Meenu Gupta; Tejinderpal Singh
Source: Self-asserted source
Sanjay Gupta

Investigating the determinants of private school choice: A fuzzy-AHP analysis

Compare: A Journal of Comparative and International Education
2024-09-05 | Journal article
Contributors: Angrej Singh Gill; Kamlesh Narwana; Sanjay Gupta
Source: check_circle
Crossref

What drives customers crazy for green vehicles? a fuzzy AHP approach

Environment, Development and Sustainability
2023 | Journal article
Contributors: Gupta, Sanjay; Gupta, Swati
Source: check_circle
Web of Science Researcher Profile Sync

An ISM and MICMAC Approach for Modelling the Contributors of Multibagger Stocks

Asia-Pacific Financial Markets
2023-12 | Journal article
Contributors: Ajay Chauhan; Swati Gupta; Sanjay Gupta
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The quest for ICO: Identifying and prioritising the factors influencing initial coin offering selection

International Social Science Journal
2023-12 | Journal article
Contributors: Sangeeta Wats; Simarjeet Singh; Sanjay Gupta
Source: check_circle
Crossref

Customer experiences in the era of artificial intelligence (AI) in context to FinTech: a fuzzy AHP approach

Benchmarking: An International Journal
2023-12-01 | Journal article
Contributors: Anchal Arora; Sanjay Gupta; Chandrika Devi; Nidhi Walia
Source: check_circle
Crossref

ICT – a surviving tool for economy in the phase of social distancing: a systematic literature review

Kybernetes
2023-09-25 | Journal article
Contributors: Swati Gupta; Shubham Gupta; Shifali Kataria; Sanjay Gupta
Source: check_circle
Crossref

Identification and prioritization of the factors influencing blockchain adoption in the banking sector: integrating fuzzy AHP with TOE framework

International Journal of Quality & Reliability Management
2023-08-24 | Journal article
Part of ISSN: 0265-671X
Contributors: Tanveer Kajla; kirti sood; Sanjay Gupta; Sahil Raj; Harpreet Singh
Source: Self-asserted source
Sanjay Gupta
grade
Preferred source (of 2)‎

Risk analysis in decentralized finance (DeFi): a fuzzy-AHP approach

Risk Management
2023-06 | Journal article
Contributors: Sandeepa Kaur; Simarjeet Singh; Sanjay Gupta; Sangeeta Wats
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Gauging investors' investment decisions in the crypto market through the PRISM of behavioral biases: a fuzzy AHP approach

International Journal of Emerging Markets
2023-06-27 | Journal article
Contributors: Kirti Sood; Prachi Pathak; Jinesh Jain; Sanjay Gupta
Source: check_circle
Crossref

Examining Adoption Drivers of Payments Bank Using Fuzzy Analytic Hierarchy Process Approach

FIIB Business Review
2023-05-16 | Journal article
Contributors: Sanjay Gupta; Simarjeet Singh; Aashish Garg; Pooja Goel
Source: check_circle
Crossref

PRIORITIZING THE REQUISITE SKILLS POSSESSED BY REVENUE MANAGERS OF HOSPITALITY INDUSTRY: AN ANALYTIC HIERARCHY PROCESS APPROACH

International Journal of Revenue Management
2023-05-04 | Journal article
Part of ISSN: 1474-7332
Part of ISSN: 1741-8186
Contributors: SANJAY GUPTA; Swati Gupta; Leenu Narang
Source: Self-asserted source
Sanjay Gupta

Analysis of key factors influencing individual financial well-being using ISM and MICMAC approach

Quality & Quantity
2023-04 | Journal article
Contributors: Gagandeep Kaur; Manjit Singh; Sanjay Gupta
Source: check_circle
Crossref

Peeping in the minds of MOOCs instructors: using fuzzy approach to understand the motivational factors

Online Information Review
2023-01-18 | Journal article
Contributors: Pooja Goel; Sahil Raj; Aashish Garg; Simarjeet Singh; Sanjay Gupta
Source: check_circle
Crossref

What make investors herd while investing in the Indian stock market? A hybrid approach

Review of Behavioral Finance
2023-01-17 | Journal article
Contributors: Muskan Sachdeva; Ritu Lehal; Sanjay Gupta; Aashish Garg
Source: check_circle
Crossref

How does an investor prioritize ESG factors in India? An assessment based on fuzzy AHP

Managerial Finance
2023-01-02 | Journal article
Contributors: Kirti Sood; Prachi Pathak; Jinesh Jain; Sanjay Gupta
Source: check_circle
Crossref

A fuzzy analytical hierarchy process framework for stock selection in the Indian stock market

Journal of Public Affairs
2022-11 | Journal article
Contributors: Jinesh Jain; Nidhi Walia; Sanjay Gupta; Kriti Aggarwal; Simarjeet Singh
Source: check_circle
Crossref

Prioritizing the factors determining the quality in higher educational institutions—An application of fuzzy analytic hierarchy process

Journal of Public Affairs
2022-11 | Journal article
Contributors: Amit Goyal; Sanjay Gupta; Ajay Kumar Chauhan
Source: check_circle
Crossref

Forecasting future trends in crude oil production in India by using Box-Jenkins ARIMA

INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE “TECHNOLOGY IN AGRICULTURE, ENERGY AND ECOLOGY” (TAEE2022)
2022-11-08 | Conference paper
Part of ISSN: 0094-243X
Contributors: Sanjay Gupta; Amar Kumar Mishra; Simarjeet Singh; Swati Gupta; Sanjay Gupta; Rajesh Kumar Upadhyay
Source: Self-asserted source
Sanjay Gupta

The quest for CBDC: indentifying and prioritising the motivations for launching central bank digital currencies in emerging countries

Quality & Quantity
2022-11-08 | Journal article
Part of ISSN: 0033-5177
Part of ISSN: 1573-7845
Contributors: Simarjeet Singh; Sanjay Gupta; Sandeepa Kaur; Sakshi Sapra; Vishal Kumar; Manika Sharma
Source: Self-asserted source
Sanjay Gupta

Risk-Managed Momentum: An Evidence from Indian Stock Market

FIIB Business Review
2022-09 | Journal article
Contributors: Simarjeet Singh; Nidhi Walia; Pradiptarathi Panda; Sanjay Gupta
Source: check_circle
Crossref

A systematic literature review and bibliometric analysis of noise trading

Qualitative Research in Financial Markets
2022-09-01 | Journal article
Part of ISSN: 1755-4179
Part of ISSN: 1755-4179
Contributors: Sanjay Gupta
Source: Self-asserted source
Sanjay Gupta
grade
Preferred source (of 2)‎

Factors affecting consumer purchase intentions of organic food through fuzzy AHP

International Journal of Quality & Reliability Management
2022-03-30 | Journal article
Contributors: Anchal Arora; Nishu Rani; Chandrika Devi; Sanjay Gupta
Source: check_circle
Crossref

Prioritising crowdfunding benefits: a fuzzy-AHP approach

Quality & Quantity
2022-03-24 | Journal article
Part of ISSN: 0033-5177
Part of ISSN: 1573-7845
Source: Self-asserted source
Sanjay Gupta
grade
Preferred source (of 2)‎

Prioritising the preference of factors affecting the mobile network selection: A combination of factor analysis and best worst method

Journal of Public Affairs
2022-02 | Journal article
Contributors: Aashish Garg; Sanjay Gupta; Manoj Mathew; Simarjeet Singh
Source: check_circle
Crossref

Influence of contextual factors on investment decision-making: a fuzzy-AHP approach

Journal of Asia Business Studies
2022-02-10 | Journal article
Part of ISSN: 1558-7894
Part of ISSN: 1558-7894
Source: Self-asserted source
Sanjay Gupta

The determinants of bank selection criteria of SMEs: a fuzzy analytic hierarchy approach

Journal of Science and Technology Policy Management
2021-12-28 | Journal article
Part of ISSN: 2053-4620
Part of ISSN: 2053-4620
Source: Self-asserted source
Sanjay Gupta

Prioritizing motivators influencing intentions to visit spiritual destinations in India: an application of analytical hierarchical process (AHP) approach

Journal of Tourism Futures
2021-11-02 | Journal article
Part of ISSN: 2055-5911
Source: Self-asserted source
Sanjay Gupta

Comparative analysis of service quality of Big Bazaar and Spencer's: a fuzzy approach

International Journal of Quality & Reliability Management
2021-11-01 | Journal article
Contributors: Hanumantha Rao Sama; Sanjay Gupta; Manoj Mathew; Swati Gupta
Source: check_circle
Crossref

Prioritizing intentions behind investment in cryptocurrency: a fuzzy analytical framework

Journal of Economic Studies
2021-10-29 | Journal article
Contributors: Swati Gupta; Sanjay Gupta; Manoj Mathew; Hanumantha Rao Sama
Source: check_circle
Crossref

Prioritizing the influencing factors of utaut-2 model toward mobile network service providers

Competition and Regulation in Network Industries
2021-09 | Journal article
Contributors: Ishani Patharia; Anjana Pandey; Sanjay Gupta
Source: check_circle
Crossref

Performance evaluation of arc welding processes for the manufacturing of pressure vessel using novel hybrid MCDM technique

International Journal of Information and Decision Sciences
2021-09-21 | Journal article
Part of ISSN: 1756-7017
Part of ISSN: 1756-7025
Source: Self-asserted source
Sanjay Gupta

Identifying sustainability drivers in higher education through fuzzy AHP

Higher Education, Skills and Work-Based Learning
2021-08-10 | Journal article
Contributors: Anchal Arora; Jinesh Jain; Sanjay Gupta; Ajay Sharma
Source: check_circle
Crossref

What drives e-hailing apps adoption? An analysis of behavioral factors through fuzzy AHP

Journal of Science and Technology Policy Management
2021-07-14 | Journal article
Part of ISSN: 2053-4620
Part of ISSN: 2053-4620
Source: Self-asserted source
Sanjay Gupta

Prioritizing factors determining environmental responsibility using fuzzy analytical hierarchy process: evidence from India

International Journal of Social Economics
2021-06-22 | Journal article
Contributors: Aashish Garg; Ran Singh Dhaliwal; Sanjay Gupta
Source: check_circle
Crossref

Benchmarking the private sector banks in India using MCDM approach

Journal of Public Affairs
2021-05 | Journal article
Contributors: Sanjay Gupta; Manoj Mathew; Swati Gupta; Vinay Dawar
Source: check_circle
Crossref

Corona's Spillover Effects on Tourism Industry - Scale Development and Validation

Tourism Analysis
2021-05-04 | Journal article
Part of ISSN: 1083-5423
Source: Self-asserted source
Sanjay Gupta
grade
Preferred source (of 2)‎

A HYBRID MCDM APPROACH FOR EVALUATING THE FINANCIAL PERFORMANCE OF PUBLIC SECTOR BANKS IN INDIA

International Journal of Business Excellence
2020 | Journal article
Part of ISSN: 1756-0047
Part of ISSN: 1756-0055
Source: Self-asserted source
Sanjay Gupta

An Integrated Model of Financial Literacy Among B–School Graduates Using Fuzzy AHP and Factor Analysis

The Journal of Wealth Management
2020-11-27 | Journal article
Part of ISSN: 1534-7524
Part of ISSN: 2374-1368
Source: Self-asserted source
Sanjay Gupta

Security perception of e-banking users in India: an analytical hierarchy process

Banks and Bank Systems
2020-02-13 | Journal article
Contributors: Mahesh Kumar; Sanjay Gupta
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Evaluation of behavioral biases affecting investment decision making of individual equity investors by fuzzy analytic hierarchy process

Review of Behavioral Finance
2019-11-04 | Journal article
Contributors: Jinesh Jain; Nidhi Walia; Sanjay Gupta
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

ENHANCING THE PLACEMENT VALUE OF PROFESSIONALLY QUALIFIED STUDENTS IN MARKETING: AN APPLICATION OF THE ANALYTIC HIERARCHY PROCESS

Academy of Marketing Studies Journal
2018-09-01 | Journal article
Source: Self-asserted source
Sanjay Gupta

Peer review (112 reviews for 36 publications/grants)

Review activity for Acta psychologica. (1)
Review activity for Arab Gulf journal of scientific research. (2)
Review activity for Cogent economics & finance. (4)
Review activity for Cogent education. (1)
Review activity for Computational economics. (1)
Review activity for Education and information technologies. (4)
Review activity for Education and information technologies. (3)
Review activity for FIIB business review. (2)
Review activity for International journal of accounting and information management. (2)
Review activity for International journal of contemporary hospitality management. (2)
Review activity for International journal of emerging markets. (8)
Review activity for International journal of finance & economics : (3)
Review activity for International journal of information management data insights. (1)
Review activity for International journal of information technology & decision making. (1)
Review activity for International journal of quality and service sciences. (2)
Review activity for International journal of social economics. (8)
Review activity for International journal of sociology and social policy. (3)
Review activity for International social science journal. (2)
Review activity for Journal of air transport management. (1)
Review activity for Journal of economic and administrative sciences. (1)
Review activity for Journal of economic studies. (5)
Review activity for Journal of financial reporting & accounting. (2)
Review activity for Journal of hospitality and tourism insights. (6)
Review activity for Journal of international education in business. (1)
Review activity for Journal of public affairs. (11)
Review activity for Journal of retailing and consumer services. (1)
Review activity for Journal of science & technology policy management. (9)
Review activity for Journal of the knowledge economy. (1)
Review activity for Kybernetes. (8)
Review activity for Management of environmental quality. (1)
Review activity for Management research review. (3)
Review activity for Qualitative research in financial markets. (3)
Review activity for Quality and quantity. (1)
Review activity for Rajagiri management journal. (2)
Review activity for The international journal of information and learning technology. (3)
Review activity for Young consumers : (3)