Personal information

Other IDs

Scopus Author ID: 57211574571
Ciência ID: 511F-C11A-1CA7
SciProfiles: 1869861

Keywords

Marketing; Strategy; Tourism; Consumer behavior; Sustainability

Countries

Portugal

Biography

Zaila Oliveira holds a PhD in Management – ​​Specialization in Marketing and Strategy – from the University of Porto, Portugal. She is an Assistant Professor at the University of Maia and a Guest Adjunct Professor at the Higher Institute of Accounting and Administration of Porto – ISCAP. He is a collaborating member of NECE-Center for Studies in Business Sciences at the University of Beira Interior and the Center for Organizational and Social Studies at the Polytechnic of Porto (CEOS.PP). His research interests are: marketing, consumer behavior, tourism and sustainability.

Activities

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Employment (5)

Instituto Politécnico do Porto: Porto, Porto, PT

2023-09-18 to present | Guest Adjunct Professor
Employment
Source: Self-asserted source
Oliveira, Z

University of Maia-UMAIA: Maia, Porto, PT

2022-09-01 to present | Teacher
Employment
Source: Self-asserted source
Oliveira, Z

Centro Universitário Christus: Fortaleza, BR

2017-08-01 to present | Distance Learning Teacher
Employment
Source: Self-asserted source
Oliveira, Z

Universidade de Aveiro: Aveiro, Porto, PT

2022-02-28 to 2023-08-31 | Guest Adjunct Professor (Higher Institute of Accounting and Administration-ISCA)
Employment
Source: Self-asserted source
Oliveira, Z

Centro Universitário Fametro - UNIFAMETRO: Fortaleza, CE, BR

2011 to 2022-02-13 | Teacher
Employment
Source: Self-asserted source
Oliveira, Z

Education and qualifications (1)

Universidade do Porto: Porto, Porto, PT

2008 to 2017 | PhD in Management – Specialization in Marketing and Strategy (Faculdade de Economia)
Education
Source: Self-asserted source
Oliveira, Z

Professional activities (2)

NECE-Núcleo de Estudos em Ciências Empresariais: Covilhã, Castelo Branco, PT

2023-09 to present | Membro Investigador
Membership
Source: Self-asserted source
Oliveira, Z

CEOS.PP - Centro de Estudos Organizacionais e Sociais do Politécnico do Porto : São Mamede Infesta, Porto, PT: Porto, Portugal, PT

2020-01-01 to present | Contributing member
Membership
Source: Self-asserted source
Oliveira, Z

Works (50 of 61)

Items per page:
Page 1 of 2

Mobile Marketing Determinants in Consumers’ Purchase Intention

2025 | Book chapter
DOI: 10.1007/978-981-97-3698-0_26
Contributors: Sara Teixeira; Zaila Oliveira
Source: check_circle
Crossref

Decoding Loyalty: Analyzing the Relationship between Consumer Motivations to Adhere and Key Features Driving ongoing Participation in Loyalty Programs

International Conference on Marketing and Technologies - ICMARKTECH'24, Açores, Portugal
2024 | Conference paper
Contributors: Pratas,J.; Oliveira, Z; Teixeira, S.; Teixeira, S.
Source: Self-asserted source
Oliveira, Z

Determining consensus on the acceptance and actions of metaverse marketing in the Portuguese market

Marketing Innovation Strategies and Consumer Behavior
2024 | Book chapter
Part of DOI: 10.4018/979-8-3693-4195-7.ch004
EID:

2-s2.0-85192472621

Part of ISBN: 9798369341964 9798369341957
Contributors: Teixeira, S.; Oliveira, Z.M.
Source: Self-asserted source
Oliveira, Z via Scopus - Elsevier
grade
Preferred source (of 2)‎

Digital marketing and sustainable tourism: a bibliometric analysis

International Conference on Tourism Technology and Systems- ICOTTS Madeira, Portugal
2024 | Conference paper
Contributors: Teixeira S.; Oliveira, Z; Teixeira S.F.
Source: Self-asserted source
Oliveira, Z

Factors that influence the purchase intention of sustainable clothing

International Conference on Marketing and Technologies - ICMARKTECH'24, Açores, Portugal
2024 | Conference paper
Contributors: Roriz, D.; Teixeira S.; Teixeira S.; Oliveira, Z
Source: Self-asserted source
Oliveira, Z

Perceived greenwashing and its impact on eco-friendly product purchase,Greenwashing percebido e o seu impacto na compra de produtos ecológicos

Tourism and Management Studies
2024 | Journal article
DOI: 10.18089/tms.20240201
EID:

2-s2.0-85186948215

Part of ISSN: 21828466 21828458
Contributors: Shojaei, A.S.; Barbosa, B.; Oliveira, Z.; Coelho, A.M.R.
Source: Self-asserted source
Oliveira, Z via Scopus - Elsevier
grade
Preferred source (of 2)‎

Perspective Of Social Media in The Influence of Decisions to Purchase Beauty Products In Fortaleza (Brazil).

ICABM2024 – International Conference of Applied Business and Management
2024 | Conference paper
Contributors: Oliveira, Z; Alcantara L.; Teixeira S. ; Teixeira S. F.
Source: Self-asserted source
Oliveira, Z

Purchase decision process: consumer involvement and the perceived risks of habitual wine consumers

ICABM2024 – International Conference of Applied Business and Management
2024 | Conference paper
Contributors: Francisco M.; Teixeira S. F.; Reis J. L., ; Oliveira, Z; Teixeira S.
Source: Self-asserted source
Oliveira, Z

Self-promotion strategies on Instagram: A case study of a digital micro-influencer

Marketing Innovation Strategies and Consumer Behavior
2024 | Book chapter
Part of DOI: 10.4018/979-8-3693-4195-7.ch013
EID:

2-s2.0-85192473151

Part of ISBN: 9798369341964 9798369341957
Contributors: Pinto, M.O.; Teixeira, S.; Oliveira, Z.
Source: Self-asserted source
Oliveira, Z via Scopus - Elsevier
grade
Preferred source (of 2)‎

The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern.

The Influence of Environmental Concern and Health Concern
2024 | Book chapter
DOI: 10.4018/978-1-6684-9277-2.ch008
SOURCE-WORK-ID:

cv-prod-id-4481308
Contributors: Zaila Oliveira; Sara Teixeira; Sandrina F. Teixeira
Source: check_circle
CIÊNCIAVITAE
grade
Preferred source (of 3)‎

The Impact of the Aviation Hub for Tourism in Ceara, Brazil

2024-11-15 | Book chapter
DOI: 10.4018/979-8-3693-7021-6.ch003
Contributors: Laryssa Silva; Zaila Oliveira; Sara Teixeira
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Preface

Using Influencer Marketing as a Digital Business Strategy
2023 | Book
EID:

2-s2.0-85182098206

Part of ISBN: 9798369305539 9798369305515
Contributors: Teixeira, S.; Teixeira, S.; Oliveira, Z.; Souza, E.
Source: Self-asserted source
Oliveira, Z via Scopus - Elsevier
grade
Preferred source (of 2)‎

The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs

2023 | Book chapter
DOI: 10.4018/978-1-6684-9146-1.ch013
SOURCE-WORK-ID:

cv-prod-id-4481307
Contributors: Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas
Source: check_circle
CIÊNCIAVITAE
grade
Preferred source (of 2)‎

Using influencer marketing as a digital business strategy

Using Influencer Marketing as a Digital Business Strategy
2023 | Book
DOI: 10.4018/9798369305515
EID:

2-s2.0-85182100114

ISBN: 9798369305539 9798369305515
Contributors: Teixeira, S.; Teixeira, S.; Oliveira, Z.; Souza, E.
Source: Self-asserted source
Oliveira, Z via Scopus - Elsevier
grade
Preferred source (of 2)‎

Website analysis to improve the performance of companies and the relationship with their customers, in time of the COVID19 pandemic: the case study of the MO brand.

XII International Conference on Economic Development and Social Sustainability (EDaSS)
2023 | Conference paper
Contributors: Rodrigues, F. ; Reis, J. L. ; Teixeira, S. F. ; Oliveira, Z
Source: Self-asserted source
Oliveira, Z

Mobile Marketing determinants in consumer's purchase intention

ICMarkTech'23
2023-12 | Conference paper
Contributors: Teixeira S., & Oliveira Z.
Source: Self-asserted source
Oliveira, Z

Retail Chatbots main topics and research over time

ICMarkTech'23
2023-12 | Conference paper
Contributors: Pratas, J., Amorim, C., Oliveira, Z., Carlos, V., & Reis, J.
Source: Self-asserted source
Oliveira, Z

Significance of verbal and visual cues in communicating perfume properties over the Internet

Observatorio (OBS*) Journal
2023-12-25 | Journal article
DOI: https://doi.org/10.15847/obsOBS17420232289.
Contributors: Belem Barbosa, Zaila Oliveira, Valentina Chkoniya, Mehdi Mahdav
Source: Self-asserted source
Oliveira, Z
grade
Preferred source (of 2)‎

Understanding the difficulties of leadership in the context of social entrepreneurship

Dutch Journal of Finance and Management
2023-12-21 | Journal article
DOI: 10.55267/djfm/14057
SOURCE-WORK-ID:

cv-prod-id-4481309
Contributors: Zaila Maria Oliveira; Tatiana Monteiro Holanda; Sandrina Teixeira; Sara Teixeira
Source: check_circle
CIÊNCIAVITAE
grade
Preferred source (of 2)‎

Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics

Sustainability
2023-10-12 | Journal article
DOI: https://doi.org/10.3390/su152014784
Contributors: Teixeira, S., Oliveira, Z., Teixeira, S., & Teixeira, S.
Source: Self-asserted source
Oliveira, Z
grade
Preferred source (of 2)‎

Factors Affecting the Relationship between Brands and Digital Consumer in Portugal.

International Journal of Marketing, Communication and New Media
2023-06 | Journal article
Contributors: Oliveira, Z., Silva, A.F., & Teixeira, S
Source: Self-asserted source
Oliveira, Z

Reverse Logistics: an approach to raising awareness of the risks caused by the incorrect disposal of expired drugs

Dutch Journal of Finance and Management
2023-06-22 | Journal article
Contributors: Oliveira, Z. M., Teixeira, S., Souza, E., Souza, C., & Pessoa, R.
Source: Self-asserted source
Oliveira, Z

Revisiting Strategy and Performance Concepts in the Strategy Tripod Framework

Dutch Journal of Finance and Management
2023-06-22 | Journal article
Contributors: Souza, E., Forte, S., Teixeira, S., Oliveira, Z. M., & Teixeira, S
Source: Self-asserted source
Oliveira, Z

QR Codes Research in Marketing

ICMarkTech'23
2023-05 | Conference paper
Contributors: Pratas, J., & Oliveira, Z.
Source: Self-asserted source
Oliveira, Z

Explorando as mudanças no comportamento do consumidor online: os impactos da pandemia no comportamento de compra dos brasileiros.

International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, Aveiro, Portugal.
2022 | Conference paper
Contributors: Oliveira, Z
Source: Self-asserted source
Oliveira, Z

Exploring the Antecedents of Organic Food Purchase Intention: An Extension of the Theory of Planned Behavior

Sustainability
2022 | Journal article
DOI: 10.3390/su14010242
Part of ISSN: 2071-1050
Contributors: Sandrina Teixeira; Belem Barbosa; Hugo Cunha; Zaila Oliveira
Source: Self-asserted source
Oliveira, Z
grade
Preferred source (of 3)‎

A Cultura Organizacional e sua Forma de Influenciar no Trabalho dos Colaboradores de uma Empresa Aérea Situada em Fortaleza/Ce.

31º Enangrad - Encontro Nacional dos Cursos de Graduação em Administração, São Paulo, Brasil.
2021 | Conference paper
Contributors: Gomes, A. K. D.; Correia, L. J. S.; Rodrigues, R.R.F.S; ; Oliveira, Z
Source: Self-asserted source
Oliveira, Z

E-sports no Brazil: a Mais Nova Paixão Nacional

GSOM Emerging Markets Conference, St. Petersburg, Russia.
2021 | Conference paper
Contributors: Cristiane Souza; Weslley Farias ; Anne Freire; Thais Feitosa; Oliveira, Z
Source: Self-asserted source
Oliveira, Z

Fidelização e Satisfação de Clientes de Restaurantes Fast Food - Uma Revisão Integrativa.

31º Enangrad- Encontro Nacional dos Cursos de Graduação em Administração, São Paulo, Brasil.
2021 | Conference paper
Contributors: Carvalho, C. E. A. ; Costa, F. C. T. ; Oliveira, Z; Souza, C. M. A.
Source: Self-asserted source
Oliveira, Z

Marketing Sustentável: A Influência da Responsabilidade Socioambiental na Decisão de Compra de Cosméticos

XXIII Encontro Internacional sobre Gestão Empresarial e Meio Ambiente, São Paulo, Brasil.
2021 | Conference paper
Contributors: Oliveira, Z; Santos, A. M. F.; Moura, G. B.
Source: Self-asserted source
Oliveira, Z

O marketing digital na conexao das relações de consumo

2021 | Magazine article
DOI: https://doi.org/10.54663/2182-9306.2021.v9n17.27-47
SOURCE-WORK-ID:

cv-prod-id-4481313
Contributors: Barroso,T.B.; Oliveira, Z
Source: check_circle
CIÊNCIAVITAE
grade
Preferred source (of 2)‎

Satisfação no Ambiente de Trabalho dos Funcionários de uma Prestadora de Serviços em Fortaleza

31º Enangrad - Encontro Nacional dos Cursos de Graduação em Administração, São Paulo, Brasil.
2021 | Conference paper
Contributors: Oliveira, I. H. R.; Freitas, D. R. S.; Oliveira, Z; Rodrigues, R.R.F.S.; Souza, C. M.A.
Source: Self-asserted source
Oliveira, Z

Segmentação Turística: O Marketing de Cidades no Turismo Ambiental, o Caso do Projeto Tamar.

International Workshop on Tourism and Hospitality Management, Porto.
2021 | Conference paper
Contributors: Freire, A.; Farias, C.; Souza, C. ; Oliveira, Z
Source: Self-asserted source
Oliveira, Z

Sustentabilidade e as organizações: um estudo de caso sobre a aplicação de marketing sustentável em uma indústria de água mineral.

Compartilhando Saberes Científicos. Uniesp
2021 | Book chapter
Part of ISBN: ISBN: 978-65-5825-055-5
Contributors: Maia, I. L.; Brito, M. I. S. de; Oliveira, Z; Magalhães Neto, A. B.; Morais, D. M. C.
Source: Self-asserted source
Oliveira, Z

Understanding Google Ads metrics for SME

Advanced Digital Marketing Strategies in a Data-Driven Era
2021 | Book chapter
Part of DOI: 10.4018/978-1-7998-8003-5.ch007
EID:

2-s2.0-85128060067

Part of ISBN: 9781799880059 9781799880035
Contributors: Barbosa, B.; Oliveira, Z.; Teixeira, S.F.; Gomes, V.P.
Source: Self-asserted source
Oliveira, Z via Scopus - Elsevier
grade
Preferred source (of 2)‎

Buying Perfume in the Digital Age: A Study on E-Shoppers’ Perceptions and Typologies

Asian Journal of Business and Accounting
2021-06-29 | Journal article
DOI: 10.22452/ajba.vol14no1.1
Part of ISSN: 1985-4064
Part of ISSN: 2180-3137
Contributors: Belem Barbosa; Mehdi Mahdavi; Oliveira, Z; Chkoniya, Valentina.
Source: Self-asserted source
Oliveira, Z
grade
Preferred source (of 3)‎

Eu não vejo, mas Sou Vista- um estudo sobre o consumo de roupas por pessoas com deficiência visual

REMARK- REVISTA BRASILEIRA DE MARKETING
2020 | Journal article
DOI: 10.5585/remark.v19i1.17140
Part of ISSN: 21775184
Contributors: Barreto Borges, Maely; Brasil, Alexander; Oliveira, Z; Silva, José Edson da
Source: Self-asserted source
Oliveira, Z
grade
Preferred source (of 4)‎

Sounds of scents: olfactory-auditory correspondences in the online purchase experience of perfume,Sons do aroma: Correspondências olfativas-auditivas nas experiências de compra online de perfume

Revista Brasileira de Gestao de Negocios
2020 | Journal article
DOI: 10.7819/rbgn.v22i4.4083
EID:

2-s2.0-85098159219

Part of ISSN: 19830807 18064892
Contributors: Mahdavi, M.; Barbosa, B.; Oliveira, Z.; Chkoniya, V.
Source: Self-asserted source
Oliveira, Z via Scopus - Elsevier
grade
Preferred source (of 2)‎

Aspectos motivadores de satisfação na efetivação do plano de cargos e salários em uma instituição de ensino privada

CONEXÃO UNIFAMETRO 2019
2019 | Conference abstract
Part of ISSN: 2357-8645
Contributors: Soares, M.I.S.; Pessoa, R.A.; Rodrigues, R.R.F.S.; Oliveira, Z
Source: Self-asserted source
Oliveira, Z

Comportamento de Compra do Consumidor em Mercados de Moda Informa

REVISTA GESTÃO EM ANÁLISE
2019 | Journal article
DOI: 10.12662/2359-618xregea
Part of ISSN: 19847297
Contributors: Pessoa, R.A; Fialho, L.S.; Oliveira, Z; Lima Junior, C.G.
Source: Self-asserted source
Oliveira, Z
grade
Preferred source (of 2)‎

Logística reversa dos medicamentos vencidos

XIX ENCONTRO DE PÓS- GRADUAÇÃO E PESQUISA DA UNIFOR
2019 | Conference paper
Contributors: Oliveira, Z; Pessoa, R. A.; Souza, C.M A.; Lima Junior, C.G.
Source: Self-asserted source
Oliveira, Z

Marketing 3.0 e a Percepção da Dinâmica de Novos Clientes

I Congresso Integrado Unichristus - Pesquisa, Ensino e Inovação - Ciências Sociais Aplicadas, Engenharias e Exatas
2019 | Conference abstract
Contributors: Barroso, F. T. B.; Oliveira, Z
Source: Self-asserted source
Oliveira, Z

Mercado de moda íntima: os insights nos hábitos das consumidoras de Fortaleza-Ce

CONEXÃO UNIFAMETRO 2019
2019 | Conference abstract
Part of ISSN: 2357-8645
Contributors: Fernandes, M.R.; Nergino, V.M.L.; ; Oliveira, Z
Source: Self-asserted source
Oliveira, Z

O papel da liderança na satisfação e desempenho dos colaboradores: um estudo de caso realizado na área operacional de um supermercado

CONEXÃO UNIFAMETRO 2019
2019 | Conference abstract
Part of ISSN: 2357-8645
Contributors: Silva, A.K.S.; Oliveira, H.S.; Rodrigues, R.R.F.S.
Source: Self-asserted source
Oliveira, Z

O papel do lider como diferencial estratégico na liderança criativa da equipe

CONEXÃO UNIFAMETRO 2019
2019 | Conference abstract
Part of ISSN: 2357-8645
Contributors: Queiroz, M.M.; Matos, M.C.B.; Rodrigues, R.R.F.S.; Oliveira, Z
Source: Self-asserted source
Oliveira, Z

Scents of celebrities: Endorsers' impact on buyers' online perfume purchase

Management & Marketing. Challenges for the Knowledge Society
2019 | Journal article
DOI: 10.2478/mmcks-2019-0022
Part of ISSN: 20698887
Contributors: Mahdavi, Mehdi; Barbosa, Belem ; Oliveira, Z; Chkoniya, Valentina.
Source: Self-asserted source
Oliveira, Z
grade
Preferred source (of 3)‎

Linguagem Corporal: um instrumento no processo de recrutamento e seleção de pessoas nas organizações

CONEXÃO FAMETRO 2018
2018 | Conference abstract
Part of ISSN: 2357-8645
Contributors: Melo, G.F.; Oliveira, Z; Souza, C.M.A.; Rodrigues, R.R.F.S.; Pessoa, R.A.
Source: Self-asserted source
Oliveira, Z

O Empreendedorismo no Desenvolvimento das MPE's: estudo de caso de um APL no Estado do Ceará

XVIII ENCONTRO DE PÓS GRADUAÇÃO E PESQUISA DA UNIFOR,
2018 | Conference paper
Contributors: Jovino, M.M.R.; Lima, N.B.; Pessoa, R.A.; Oliveira, Z
Source: Self-asserted source
Oliveira, Z

O Perfil do Consumidor Universitário de E-Commerce de Fortaleza

Tópicos de Marketing
2018 | Book chapter
Part of ISBN: 9788570420053
Contributors: Oliveira, Z; Souza, C.M.A.; Pessoa, R.A.; Oliveira, O.V.; Araujo, F.C.M.
Source: Self-asserted source
Oliveira, Z

Práticas Intraempreendedoras: um estímulo à criatividade dos colaboradores

XVIII ENCONTRO DE PÓS GRADUAÇÃO E PESQUISA DA UNIFOR
2018 | Conference paper
Contributors: Costa, P.S.; Pessoa, R.A. ; Aragão, C.A.S. ; Oliveira, Z
Source: Self-asserted source
Oliveira, Z
Items per page:
Page 1 of 2

Peer review (16 reviews for 7 publications/grants)

Review activity for Administrative sciences. (1)
Review activity for Behavioral sciences. (2)
Review activity for Education sciences. (1)
Review activity for International entrepreneurship and management journal. (1)
Review activity for International journal of environmental research and public health (5)
Review activity for Journal of theoretical and applied electronic commerce research. (1)
Review activity for Sustainability. (5)
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