Personal information
Biography
I hold a PhD and a Master of Science in Marketing, both with a focus on Branding. I have three years of industry experience as a marketing research coordinator, marketing manager, and marketing consultant for leading organizations in Brazil. I also have more than six years of teaching and research experience at leading universities in Australia where I had the role of Program Coordination for Advertising and IMC majors for both Undergraduate and Post-graduate levels at QUT. I am currently a Lecturer in Marketing at the UQ Business School. My research interests are in the area of consumer decision making and information processing with a particular interest in price and discount framing, price and promotion advertising, and consumer judgments of new products and brand extensions. This research has been published in the Journal of Experimental Psychology Applied, European Journal of Marketing and Journal of Retailing and Consumer Services. I have presented my research at international advertising and marketing conferences, such as ACR-North America, American Marketing Association, and American Academy of Advertising.
Activities
Employment (4)
Works (17)
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