Personal information

Biography

I hold a PhD and a Master of Science in Marketing, both with a focus on Branding. I have three years of industry experience as a marketing research coordinator, marketing manager, and marketing consultant for leading organizations in Brazil. I also have more than six years of teaching and research experience at leading universities in Australia where I had the role of Program Coordination for Advertising and IMC majors for both Undergraduate and Post-graduate levels at QUT. I am currently a Lecturer in Marketing at the UQ Business School. My research interests are in the area of consumer decision making and information processing with a particular interest in price and discount framing, price and promotion advertising, and consumer judgments of new products and brand extensions. This research has been published in the Journal of Experimental Psychology Applied, European Journal of Marketing and Journal of Retailing and Consumer Services. I have presented my research at international advertising and marketing conferences, such as ACR-North America, American Marketing Association, and American Academy of Advertising.

Activities

Employment (4)

University of Queensland: Brisbane, Queensland, AU

2022-01-01 to present | Senior Lecturer in Marketing (UQ Business School)
Employment
Source: Self-asserted source
Nicolas Pontes

University of Queensland: Brisbane, QLD, AU

2019-01-02 to 2021-12-31 | Lecturer in Marketing (UQ Business School)
Employment
Source: Self-asserted source
Nicolas Pontes

Queensland University of Technology: Brisbane, QLD, AU

2017-06 to 2019-01 | Program Coordinator - Advertising and IMC majors at Undergraduate and Post-Graduate levels (School of Advertising, Marketing, and Public Relations)
Employment
Source: Self-asserted source
Nicolas Pontes

Queensland University of Technology: Brisbane, QLD, AU

2014-01 to 2019-01 | Lecturer in Advertising (School of Advertising, Marketing, and Public Relations)
Employment
Source: Self-asserted source
Nicolas Pontes

Works (17)

Framing brand concept of vertical line extensions: The moderating role of believability

Journal of Consumer Behaviour
2024-09 | Journal article
Contributors: Nicolas Pontes; Fernanda Polli Leite; David Goyeneche
Source: check_circle
Crossref

To share or not to share: When is influencer self‐disclosure perceived as appropriate?

Journal of Consumer Behaviour
2024-09 | Journal article
Contributors: Fernanda Polli Leite; Nicolas Pontes; Felix Septianto
Source: check_circle
Crossref

Influencer marketing effectiveness: giving competence, receiving credibility

Journal of Travel & Tourism Marketing
2024-03-23 | Journal article
Contributors: Fernanda Polli Leite; Nicolas Pontes; Bruno Schivinski
Source: check_circle
Crossref

What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship

Journal of Strategic Marketing
2024-02-17 | Journal article
Contributors: Muhammad Iskandar Hamzah; Nicolas Pontes
Source: check_circle
Crossref

Unsustainable burgers? Deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products

Journal of Retailing and Consumer Services
2024-01 | Journal article
Contributors: Ming Yang Avon Ang; Nicolas Pontes; Cassandra France
Source: check_circle
Crossref

Challenging cultured meat naturalness perceptions: The role of consumers’ mindset

Appetite
2023-11 | Journal article
Contributors: Luis Arango; Felix Septianto; Nicolas Pontes
Source: check_circle
Crossref

Chatbots in frontline services and customer experience: An anthropomorphism perspective

Psychology & Marketing
2023-11 | Journal article
Contributors: Mai Nguyen; Lars‐Erik Casper Ferm; Sara Quach; Nicolas Pontes; Park Thaichon
Source: check_circle
Crossref

Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility

Computers in Human Behavior
2022-08 | Journal article
Contributors: Fernanda Polli Leite; Nicolas Pontes; Paulo de Paula Baptista
Source: check_circle
Crossref

The persuasiveness of metaphor in advertising

Psychology & Marketing
2022-05 | Journal article
Contributors: Felix Septianto; Nicolas Pontes; Fandy Tjiptono
Source: check_circle
Crossref

Spillover effects of competitive rivalry on brand extensions

Journal of Brand Management
2021-07 | Journal article
Contributors: Nicolas Pontes; Vivian Pontes
Source: check_circle
Crossref

Feeling red lucky? The interplay between color and luck in gambling settings

Psychology & Marketing
2021-01 | Journal article
Contributors: Nicolas Pontes; Laura Kai Williams
Source: check_circle
Crossref

The Role of Team Identification on the Sponsorship Articulation–Fit Relationship

Journal of Sport Management
2020 | Journal article
Part of ISSN: 0888-4773
Contributors: Nicolas Pontes; Vivian Pontes; Hyun Seung Jin; Chris Mahar
Source: Self-asserted source
Nicolas Pontes via Crossref Metadata Search

The red-derogation effect: How the color red affects married women’s ratings of male attractiveness.

Journal of Experimental Psychology: Applied
2019-11-21 | Journal article
Part of ISSN: 1939-2192
Part of ISSN: 1076-898X
Source: Self-asserted source
Nicolas Pontes
grade
Preferred source (of 2)‎

The effect of product line endpoint prices on vertical extensions

European Journal of Marketing
2018 | Journal article
EID:

2-s2.0-85043487717

Contributors: Pontes, N.G.
Source: Self-asserted source
Nicolas Pontes via Scopus - Elsevier

The culinary intangible cultural heritage of UNESCO: a review of journal articles in EBSCO platform

Journal of Culinary Science & Technology
2018-09-10 | Journal article
Part of ISSN: 1542-8052
Contributors: Bruno Santucci Oliveira; Luciano Torres Tricárico; Ana Paula Lisboa Sohn; Nicolas Pontes
Source: Self-asserted source
Nicolas Pontes via Crossref Metadata Search

Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction

Journal of Retailing and Consumer Services
2017 | Journal article
EID:

2-s2.0-84992731347

Contributors: Pontes, N.; Palmeira, M.; Jevons, C.
Source: Self-asserted source
Nicolas Pontes via Scopus - Elsevier

Framing as status or benefits?: Consumers’ reactions to hierarchical loyalty program communication

European Journal of Marketing
2016 | Journal article
EID:

2-s2.0-85010457024

Contributors: Palmeira, M.; Pontes, N.; Thomas, D.; Krishnan, S.
Source: Self-asserted source
Nicolas Pontes via Scopus - Elsevier

Peer review (8 reviews for 3 publications/grants)

Review activity for Computers in human behavior reports. (1)
Review activity for Food quality and preference. (1)
Review activity for Journal of brand management. (6)