Personal information

Websites & social links

Macquarie University profile page

Other IDs

Scopus Author ID: 56900250600
Scopus Author ID: 56900250600

Keywords

Marketing, Consumer Behavior, Consumer Psychology, Pricing, Retailing, Unit Pricing

Countries

Australia

Activities

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Employment (3)

Macquarie University: Sydney, New South Wales, AU

Employment
Source: check_circle
Macquarie University

Macquarie University: Sydney, New South Wales, AU

2017-02-13 to present | Lecturer in Marketing (Department of Marketing and Management)
Employment
Source: Self-asserted source
Jun Yao

University of Tasmania: Hobart, TAS, AU

2016-02-18 to 2017-02-07 | Lecturer in Marketing (Tasmanian School of Business and Economics )
Employment
Source: Self-asserted source
Jun Yao

Education and qualifications (1)

Monash University - Caulfield Campus: Caulfield East, VIC, AU

2010-01-03 to 2016-01-31 | PhD (Department of Marketing )
Education
Source: Self-asserted source
Jun Yao

Works (29)

The influence of the buy-now-pay-later payment mode on consumer spending decisions

Journal of Retailing
2025-04 | Journal article
DOI: 10.1016/j.jretai.2025.01.003
Contributors: Rhys Ashby; Shahin Sharifi; Jun Yao; Lawrence Ang
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Knowledge transfer in business-to-business customer relationship development

Industrial Marketing Management
2025-02 | Journal article | Author
DOI: 10.1016/j.indmarman.2025.01.012
SOURCE-WORK-ID:

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EID:

2-s2.0-85216030817
Contributors: Thusyanthy Lavan ; Khai Trieu Tran; Shijiao Chen; Jun Yao; Di Wang; Yimin Huang
Source: check_circle
Macquarie University

Cultivating community

EMAC 2024 Annual
2024 | Conference paper | Author
SOURCE-WORK-ID:

0d636634-dde5-4db5-9f5f-7160a6af7f26
Contributors: Tom Wielheesen; Laurens Sloot; Tammo Bijmolt; Jun Yao
Source: check_circle
Macquarie University

The Self-reference effect of discount codes

ANZMAC 2024
2024 | Conference paper | Author
SOURCE-WORK-ID:

506c01b5-8b9d-44fb-919b-eafede90cb1a
Contributors: Chayanin Ratchusanti; Jun Yao; Syed Mahmudur Rahman
Source: check_circle
Macquarie University

The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises

Journal of the Academy of Marketing Science
2024-11 | Journal article
DOI: 10.1007/s11747-024-01035-8
Contributors: Shijiao Chen; Yi Li; Jun Yao
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The regulatory fit effect on consumer preferences for price discounts and bonus packs

Psychology & Marketing
2024-11 | Journal article
DOI: 10.1002/mar.22090
Contributors: Jun Yao; Di Wang; Brett A. S. Martin
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The bad apple effect

2024-10-02 | Magazine article | Author
SOURCE-WORK-ID:

835b7ef6-7d90-42ba-b8b0-6a38a1163787
Contributors: Shijiao Chen; Yi Li; Jun Yao
Source: check_circle
Macquarie University

Attribute non-attendance in choice experiment-based latent-class models

EMAC 2023 Annual
2023 | Conference paper | Author
SOURCE-WORK-ID:

350234ef-9b0c-4272-9cdf-d3e502b0ad24
Contributors: Nelyda Campos-Requena; Jun Yao; Harmen Oppewal
Source: check_circle
Macquarie University

Short break drive holiday destination attractiveness during COVID-19 border closures

Journal of Hospitality and Tourism Management
2022-06 | Journal article
DOI: 10.1016/j.jhtm.2022.05.013
Contributors: Di Wang; Filareti Kotsi; Frank Mathmann; Jun Yao; Steven Pike
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Dark personalities and Bitcoin®

Personality and Individual Differences
2022-04 | Journal article | Author
DOI: 10.1016/j.paid.2021.111453
SOURCE-WORK-ID:

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EID:

2-s2.0-85121974347

WOSUID:

000740162700004
Contributors: Brett Martin; Polymeros Chrysochou; Carolyn Strong; Di Wang; Jun Yao
Source: check_circle
Macquarie University

All new smaller size! Why getting less with shrinkflation is preferable to paying more

2022-04-25 | Magazine article | Author
SOURCE-WORK-ID:

ffbdac08-9f51-4e03-9072-831eaa12e60e
Contributors: Jun Yao; Di Wang; Gary Mortimer
Source: check_circle
Macquarie University

‘Impulsive psychopaths like crypto’

2022-04-12 | Magazine article | Author
SOURCE-WORK-ID:

abffb206-11c0-40e6-921f-49a85c6774ab
Contributors: Di Wang; Brett Martin; Jun Yao
Source: check_circle
Macquarie University

Knowledge transfer in B2B customer relationship development

Something Different
2021 | Conference paper | Author
SOURCE-WORK-ID:

04528b42-294c-4750-82ef-25b70de5978f
Contributors: Shijiao Chen; Khai Trieu Tran; Yimin Huang; Jun Yao; Raymond Xia
Source: check_circle
Macquarie University

The Instalment payment effect on consumer spending

Something different
2021 | Conference paper | Author
SOURCE-WORK-ID:

aa024182-bad1-418a-8ff1-6892195d00ce
Contributors: Rhys Ashby; Yi Li; Shahin Sharifi; Jun Yao; Lawrence Ang
Source: check_circle
Macquarie University

Stopover destination loyalty

Journal of Hospitality and Tourism Management
2021-06 | Journal article | Author
DOI: 10.1016/j.jhtm.2021.03.015
SOURCE-WORK-ID:

713f4acc-5142-48dd-9522-c4c6e144b511

EID:

2-s2.0-85103340780

WOSUID:

000659280600015
Contributors: Di Wang; Filareti Kotsi; Steven Pike; Jun Yao
Source: check_circle
Macquarie University

Do Discount Presentations Influence Gift Purchase Intentions and Attitudes of Chinese Outbound Tourists?

Journal of Travel Research
2021-05 | Journal article
DOI: 10.1177/0047287520918008
Contributors: Di Wang; Brett A.S. Martin; Jun Yao
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The effects of crowdedness and safety measures on restaurant patronage choices and perceptions in the COVID-19 pandemic

International Journal of Hospitality Management
2021-05 | Journal article
DOI: 10.1016/j.ijhm.2021.102910
Contributors: Di Wang; Jun Yao; Brett A.S. Martin
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The negative effect of scarcity cues on consumer purchase decisions in the hospitality industry during the COVID-19 pandemic

International Journal of Hospitality Management
2021-04 | Journal article | Author
DOI: 10.1016/j.ijhm.2020.102815
SOURCE-WORK-ID:

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EID:

2-s2.0-85098626663

WOSUID:

000631257900019
Contributors: Yi Li; Jun Yao; Shijiao Chen
Source: check_circle
Macquarie University

To disclose or to falsify

International Journal of Hospitality Management
2021-04-01 | Journal article | Author
DOI: 10.1016/j.ijhm.2021.102867
SOURCE-WORK-ID:

72af833c-f1cf-4411-82eb-1ca9dd00debc

EID:

2-s2.0-85100019981

WOSUID:

000631257900061

PMID: 36540393
Contributors: Shijiao Chen; Donia Waseem; Zhenhua (Raymond) Xia; Khai Trieu Tran; Yi Li; Jun Yao
Source: check_circle
Macquarie University

The Influence of the short-term installment payment method on consumer purchase decisions

ACR 2020
2020 | Conference paper | Author
SOURCE-WORK-ID:

539cdee1-a526-4e2a-b77c-bf2756ce0ab6

Part of ISBN: 9780915552818
Contributors: Rhys Ashby; Yi Li; Shahin Sharifi; Jun Yao
Source: check_circle
Macquarie University

Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size

Journal of the Academy of Marketing Science
2020-11-29 | Journal article
DOI: 10.1007/s11747-019-00716-z
Contributors: Jun Yao; Harmen Oppewal; Di Wang
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation

Journal of Business Research
2020-04 | Journal article
DOI: 10.1016/j.jbusres.2018.10.049
Contributors: Svetlana Bogomolova; Harmen Oppewal; Justin Cohen; Jun Yao
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

The Impact of price and size comparisons on consumer perception and choice

ACR 2018
2018 | Conference paper | Author
SOURCE-WORK-ID:

3fcbd822-a874-439d-9333-5bcc410096e0

Part of ISBN: 9780915552252
Contributors: Jun Yao; Harmen Oppewal; Yongfu He
Source: check_circle
Macquarie University

The price size comparison effect

Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017
2017-12 | Conference paper | Author
SOURCE-WORK-ID:

d8d5b734-9681-46dc-bfab-597ccb45cc04
Contributors: Jun Yao; Harmen Oppewal; Yongfu He
Source: check_circle
Macquarie University

Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size

Journal of Retailing
2016 | Journal article
DOI: 10.1016/j.jretai.2015.09.002
Source: Self-asserted source
Jun Yao
grade
Preferred source (of 3)‎

Unit pricing matters more when consumers are under time pressure

European Journal of Marketing
2016 | Journal article
DOI: 10.1108/EJM-03-2015-0122
Source: Self-asserted source
Jun Yao
grade
Preferred source (of 3)‎

An Eye-tracking investigation of the price label layout effect on visual attention and choice

Asia-Pacific Advances in Consumer Research
2015 | Conference paper | Author
SOURCE-WORK-ID:

61928e36-a196-4870-a626-c59cd84aa6b7
Contributors: Svetlana Bogomolova; Harmen Oppewal; Justin Cohen; Jun Yao
Source: check_circle
Macquarie University

Consumer responses to simultaneous changes in price and quantity

Making a Difference
2013 | Conference paper | Author
SOURCE-WORK-ID:

f8311222-a892-48ec-ba5f-3936a6e312f4

Part of ISBN: 9780915552726
Contributors: Jun Yao; Harmen Oppewal; Yongfu He
Source: check_circle
Macquarie University

Consumer loan decisions regarding utilitarian and hedonic durable goods

Asia-Pacific Advances in Consumer Research
2012 | Conference paper | Author
SOURCE-WORK-ID:

bc7d7e2a-1c6f-4a47-9528-f1e66063bacb
Contributors: Jun Yao; Harmen Oppewal; Yongfu He
Source: check_circle
Macquarie University

Peer review (10 reviews for 3 publications/grants)

Review activity for Journal of experimental psychology. (1)
Review activity for Journal of retailing. (1)
Review activity for Journal of the Academy of Marketing Science. (8)
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