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Activities

Works (27)

Student Satisfaction in Teaching Innovation Projects

2024-09-27 | Book chapter
Contributors: Tamara Guerrero Gómez; Juan Miguel Alcántara-Pilar; María Eugenia Rodríguez-López; Álvaro J. Rojas-Lamorena; Shakira Abarkane Abdellah
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Crossref

Transformative Learning in Higher Education

2024-09-13 | Book chapter
Contributors: Tamara Guerrero Gómez; Juan Miguel Alcántara Pilar; Álvaro J Rojas Lamorena; Eugenia Rodríguez López
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Crossref

Consequences of the Inclusion of Innovative Teaching Activities on University Students' Satisfaction

2024-08-16 | Book chapter
Contributors: Tamara Guerrero Gómez; Tamara Rojas Guerrero Gómez; Tamara Rodríguez Guerrero Gómez; Tamara Alcántara Guerrero Gómez
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Crossref

From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

Journal of Retailing and Consumer Services
2024-05 | Journal article
Contributors: Juan Miguel Alcántara-Pilar; María Eugenia Rodriguez-López; Zoran Kalinić; Francisco Liébana-Cabanillas
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Crossref

Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain

International Journal of Consumer Studies
2024-01 | Journal article
Contributors: Nidhi Singh; Juan Miguel Alcántara‐Pilar; Francisco J. Liébana‐Cabanillas; Vanja Pavluković
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Crossref

Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

Journal of Hospitality and Tourism Insights
2023-12-01 | Journal article
Contributors: María Eugenia Rodríguez-López; Juan Miguel Alcántara-Pilar; Salvador Del Barrio-García
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Crossref

The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages

Journal of Marketing Communications
2023-11-18 | Journal article
Contributors: Juan Miguel Alcantara-Pilar; Iván Manuel Sánchez-Duarte; María Eugenia Rodríguez-López; Shakira Abarkane Abdel-Lah
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Crossref

Building heritage brand equity through social media sales promotion: The role of Power Distance

International Journal of Tourism Research
2023-05 | Journal article
Contributors: Esmeralda Crespo‐Almendros; Ma Belén Prados‐Peña; Lucia Porcu; Juan Miguel Alcántara Pilar
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Crossref

Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

Academia Revista Latinoamericana de Administración
2022-07-05 | Journal article
Contributors: Esmeralda Crespo-Almendros; M. Belén Prados-Peña; Lucia Porcu; Juan Miguel Alcántara-Pilar
Source: check_circle
Crossref

The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender

Journal of Marketing Communications
2022-07-04 | Journal article
Contributors: Álvaro J. Rojas-Lamorena; Juan Miguel Alcántara-Pilar; María Eugenia Rodríguez-López
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Crossref

No More Drama

2021 | Book chapter
Contributors: Álvaro J. Rojas-Lamorena; Salvador del Barrio-García; Juan Miguel Alcántara-Pilar
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Crossref
grade
Preferred source (of 2)‎

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

International Journal of Hospitality Management
2019-07 | Journal article
Contributors: Lucia Porcu; Salvador del Barrio-García; Juan Miguel Alcántara-Pilar; Esmeralda Crespo-Almendros
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Crossref

The Effect of Sociolinguism on Advertising Slogans

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
2018-09-28 | Book chapter | Author
Part of ISBN: 9781522557784
Contributors: Juan Miguel Alcántara-Pilar; Ivan M. S?nchez-Duarte; M? E. Rodr?guez-L?pez; ?lvaro J. Rojas-Lamorena
Source: check_circle
IGI Global
grade
Preferred source (of 2)‎

Does language matter? A cross-national comparison of the moderating effect of language on website information-processing

Journal of Business Research
2018-07 | Journal article
Contributors: Juan Miguel Alcántara-Pilar; Salvador Del Barrio-García; Mª Eugenia Rodríguez-López
Source: check_circle
Crossref

Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions

Journal of Consumer Behaviour
2017-11 | Journal article
Contributors: Juan Miguel Alcántara‐Pilar; Salvador Del Barrio‐García; Lucia Porcu; Esmeralda Crespo‐Almendros
Source: check_circle
Crossref

Should Festival Be Smarter?

Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications
2017-11-30 | Book chapter | Author
Part of ISBN: 9781522529279
Contributors: Uglje?a Stankov; Vanja Pavlukovi?; Juan Miguel Alcántara-Pilar; Marija Cimbaljevi?; Tanja Armenski
Source: check_circle
IGI Global
grade
Preferred source (of 2)‎

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

International Journal of Advertising
2017-01-02 | Journal article
Contributors: Lucia Porcu; Salvador del Barrio-García; Juan Miguel Alcántara-Pilar; Esmeralda Crespo-Almendros
Source: check_circle
Crossref

El papel moderador del control de incertidumbre, la orientación a largo plazo y el individualismo en el efecto del riesgo percibido sobre la aceptación de un sitio web

Innovar
2017-01-01 | Journal article
Contributors: Juan Miguel Alcántara; Salvador Del Barrio-García
Source: check_circle
Crossref

A Review of Psycho- vs. Socio-Linguistics Theories:

Analyzing the Cultural Diversity of Consumers in the Global Marketplace
2015 | Other
DOI:

10.4018/978-1-4666-8262-7.ch011

Contributors: Juan Miguel Alcántara-Pilar; Salvador del Barrio-García; Esmeralda Crespo-Almendros; Lucia Porcu
Source: Self-asserted source
Juan Miguel Alcántara-Pilar via Crossref Metadata Search
grade
Preferred source (of 3)‎

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

2015 | Book
DOI:

10.4018/978-1-4666-8262-7

Contributors: Juan Miguel Alcántara-Pilar; Salvador del Barrio-García; Esmeralda Crespo-Almendros; Lucia Porcu
Source: Self-asserted source
Juan Miguel Alcántara-Pilar via Crossref Metadata Search

Perceived Risk in E-Commerce and the Development of Loyalty

Hospitality, Travel, and Tourism
2015 | Other
DOI:

10.4018/978-1-4666-6543-9.ch047

Contributors: Juan Miguel Alcántara-Pilar; Salvador del Barrio-García
Source: Self-asserted source
Juan Miguel Alcántara-Pilar via Crossref Metadata Search

Projects as Knowledge Swirls in the Technological Innovation Romania’s Situation

New Contributions in Information Systems and Technologies
2015 | Other
DOI:

10.1007/978-3-319-16486-1_1

Contributors: Daniela Popescul; Mircea Georgescu; Juan Miguel Alcántara Pilar
Source: Self-asserted source
Juan Miguel Alcántara-Pilar via Crossref Metadata Search

The Moderating Role of Language on Perceived Risk and Information-Processing Online

Analyzing the Cultural Diversity of Consumers in the Global Marketplace
2015 | Other
DOI:

10.4018/978-1-4666-8262-7.ch015

Contributors: Juan Miguel Alcántara-Pilar; Salvador del Barrio-García; Esmeralda Crespo-Almendros; Lucia Porcu
Source: Self-asserted source
Juan Miguel Alcántara-Pilar via Crossref Metadata Search
grade
Preferred source (of 3)‎

Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

2014 | Book
Source: Self-asserted source
Juan Miguel Alcántara-Pilar

Perceived Risk in E-Commerce and the Development of Loyalty

Electronic Payment Systems for Competitive Advantage in E-Commerce
2014 | Other
DOI:

10.4018/978-1-4666-5190-6.ch006

Contributors: Juan Miguel Alcántara-Pilar; Salvador del Barrio-García
Source: Self-asserted source
Juan Miguel Alcántara-Pilar via Crossref Metadata Search
grade
Preferred source (of 3)‎

A cross-cultural analysis of the effect of language on perceived risk online

2013 | Journal article
DOI:

10.1016/j.chb.2012.10.021

EID:

2-s2.0-84872546423

Contributors: Alcántara-Pilar, J.M.; Del Barrio-García, S.; Porcu, L.
Source: Self-asserted source
Juan Miguel Alcántara-Pilar via Scopus - Elsevier

EL EFECTO DE LA CULTURA EN EL PROCESAMIENTO DE LOS SITIOS WEB

Journal article
Source: Self-asserted source
Juan Miguel Alcántara-Pilar

Peer review (5 reviews for 3 publications/grants)

Review activity for Electronic markets. (2)
Review activity for IGI Global Book Chapter Peer Reviews (1)
Review activity for Journal of business research. (2)