Dan-Cristian Dabija, PhD, is Associate Professor at the Department of Marketing, Faculty of Economics and Business Administration, Babeș-Bolyai University, Romania. His teaching and research fields are retailing, international marketing, consumer behaviour and tourism marketing. Dr. Dabija completed his PhD Studies at the Bucharest University of Economic Studies, Romania, and has been awarded several doctoral and postdoctoral research scholarships at Romanian and German universities. Dr. Dabija currently leads a research project on sustainability in retailing financed by the Romanian National Authority for Scientific Research and Innovation. He has published in various journals and has participated in numerous conferences (EMAC, World Marketing Congress, Annual MBAA International Conference, Annual North American ACR Conference, RESER), and serves as a reviewer for Amfiteatru Economic, Romanian Marketing Journal, Journal of Global Marketing, and Marketing Education Review.