Personal information

Emails & domains

Verified email addresses

Verified email domains

Keywords

mulitsensory marketing, consumer behaviour, sonic branding, audio logo, sonic logo

Countries

Thailand, Singapore

Biography

- A Ph.D. candidate of Nanyang Business School, Majoring in Marketing - Consumer Behavior
- Professional education on Cognitive Neuropsychology, UCL
- 15 years of being a lecturer as an Assistant Professor of Psychology Department, Thammasat University, Thailand. Passionate on practical knowledge about Sensory Marketing, Sonic Branding, and Neuromarketing.
- Current research focuses on how sounds and music attributes modulate the evaluation of food products in terms of healthiness and sustainability

Activities

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Employment (1)

Thammasat University - Rangsit Campus: Pathumthani, TH

2009 to present
Employment
Source: Self-asserted source
Monin Techawachirakul

Education and qualifications (3)

Nanyang Technological University: Singapore, SG

2020-07 to present | PhD (Nanyang Business School)
Education
Source: Self-asserted source
Monin Techawachirakul

University College London: London, London, GB

2006 to 2007
Education
Source: Self-asserted source
Monin Techawachirakul

Thammasat University : Bangkok, TH

1999 to 2003
Education
Source: Self-asserted source
Monin Techawachirakul

Funding (1)

Impact of Plot Relation and Violent Cues on Brand Placement in Games: Measure of Brand Recognition, Attitude, and Selection

Grant
Thammasat University (Pathumthani, TH)
Source: Self-asserted source
Monin Techawachirakul
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