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Works (2)

Personalized touchpoints and customer experience: A conceptual synthesis

Journal of Business Research
2024-04 | Journal article
DOI: 10.1016/j.jbusres.2024.114641
Contributors: Jakob Weidig; Marco Weippert; Christina Kuehnl
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Improving the effectiveness of personalized recommendations through attributional cues

Psychology & Marketing
2023-12 | Journal article
DOI: 10.1002/mar.21914
Contributors: Jakob Weidig; Christina Kuehnl
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