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Universidad de Zaragoza: Zaragoza, Aragón, ES

Researcher (Academic) (Dirección de Marketing e Investigación de Mercados)
Employment
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Universidad de Zaragoza

Works (5)

Co-Creation with AI in B2B Markets: A Systematic Literature Review

Sustainability
2024-09-13 | Journal article
Contributors: David Fehrenbach; Carolina Herrando; María José Martín-De Hoyos
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Crossref
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From Typing to Talking: Unveiling AI’s Role in the Evolution of Voice Assistant Integration in Online Shopping

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2024-04-04 | Journal article
Contributors: Guillermo Calahorra-Candao; María José Martín-de Hoyos
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Crossref
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Emotional responses in online social interactions: the mediating role of flow

Asia Pacific Journal of Marketing and Logistics
2023-06-27 | Journal article
Contributors: Carolina Herrando; Julio Jiménez-Martínez; Maria José Martín-De Hoyos; Kiyoshi Asakawa; Kazuo Yana
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Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study

Journal of Retailing and Consumer Services
2022-07 | Journal article
Contributors: Carolina Herrando; Julio Jiménez-Martínez; María José Martín-De Hoyos; Efthymios Constantinides
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The Mediated Effect of Social Presence on Social Commerce WOM Behavior

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2021-11 | Journal article | Author
Contributors: Carolina Herrando; Julio Jiménez-Martínez; María José Martín de Hoyos
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Multidisciplinary Digital Publishing Institute
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