Personal information

Sustainable Consumption, Green Marketing, Sufficiency, Commercial Vitality, Smarts and Resilient Cities
Canada

Biography

Full professor in the Marketing Department at ESG UQAM, I served as Vice-Dean of Research at ESG UQAM from 2016 to 2022. I currently lead the Observatoire de la consommation responsable (https://ocresponsable.com) and the GreenUXlab (Research Lab on New User Experiences and Eco-Responsibility - https://greenuxlab.uqam.ca/).

Specialized in positive impact consumption, I share my expertise both in academia (over 180 publications, including 70 in scientific journals) and in the professional world, notably through well-known indices such as the Barometer of Responsible Consumption in Quebec and the Kijiji Index of the Second-Hand Economy.

Recipient of several prestigious grants (FCI, SSHRC Insight, SSHRC Insight Development, SSHRC Partnership Engage, FRQNT, FQRSC New Researcher), I also collaborate with public, private, and associative organizations on applied research projects.

Activities

Employment (3)

UQAM: Montreal, QC, CA

2012-01-01 to present | Full Professor (Marketing)
Employment
Source: Self-asserted source
Fabien Durif

UQAM: Montreal, CA

2017-06-01 to 2022-05-31 | Vice-Dean Research
Employment
Source: Self-asserted source
Fabien Durif

Université de Sherbrooke: Sherbrooke, CA

2007-01-01 to 2011-12-31 | Assistant Professor (Marketing)
Employment
Source: Self-asserted source
Fabien Durif

Education and qualifications (1)

UQAM: Montreal, CA

2004-09-01 to 2008-12-01 | PH.D in business (Marketing)
Education
Source: Self-asserted source
Fabien Durif

Professional activities (2)

Association des sciences administratives du Canada: Edmonton, CA

2021-06-12 | Best Track Paper - Marketing
Distinction
Source: Self-asserted source
Fabien Durif

American Marketing Association: Chicago, US

2008-08-01 | Best Track Paper - Services Marketing
Distinction
Source: Self-asserted source
Fabien Durif

Funding (10)

Vers des viandes artificielles et « propres » ? Cartographie des parties prenantes et influence sur la légitimité et l'acceptabilité sociale auprès des consommateurs

2021-04-01 to 2023-03-31 | Grant
Social Sciences and Humanities Research Council (Ottawa, CA)
GRANT_NUMBER: grant.13011993
Source: Self-asserted source
Fabien Durif via DimensionsWizard

L'après COVID-19 : repenser le mode de sensibilisation à l'achat de produits fabriqués localement

2020-04-01 to 2021-03-31 | Grant
Social Sciences and Humanities Research Council (Ottawa, CA)
GRANT_NUMBER: grant.9975452
Source: Self-asserted source
Fabien Durif via DimensionsWizard

La consommation responsable, 10 ans d'études : bilan et prospectives

2019-04-01 to 2020-03-31 | Grant
Social Sciences and Humanities Research Council (Ottawa, CA)
GRANT_NUMBER: grant.9545392
Source: Self-asserted source
Fabien Durif via DimensionsWizard

Échelle de mesure de l'authenticité d'une marque responsable : une mesure novatrice pour comprendre et maximiser la performance responsable des marques

2017-04-01 to 2022-03-31 | Grant
Social Sciences and Humanities Research Council (Ottawa, CA)
GRANT_NUMBER: grant.7590825
Source: Self-asserted source
Fabien Durif via DimensionsWizard

Laboratoire de recherche en nouvelle Expérience Utilisateur écoresponsable – GreenUXlab

2016-06-21 to present | Grant
Canada Foundation for Innovation (Ottawa, CA)
GRANT_NUMBER:

35572

Source: Self-asserted source
Fabien Durif via DimensionsWizard

Applications RFID auprès des citoyens : résistance à l'innovation et risques éthiques

2012-04-01 to 2015-03-31 | Grant
Social Sciences and Humanities Research Council (Ottawa, CA)
GRANT_NUMBER: grant.3919279
Source: Self-asserted source
Fabien Durif via DimensionsWizard

Élaboration d'une mesure de la communication responsable

2012-04-01 to 2013-03-31 | Grant
Fonds de Recherche du Québec – Nature et Technologies (Montreal, CA)
GRANT_NUMBER: 171146
Source: Self-asserted source
Fabien Durif via DimensionsWizard

Vers une démarche optimale de codification éthique dans les institutions financières

2011-04-01 to 2014-03-31 | Grant
Fonds de Recherche du Québec - Société et Culture (Québec, CA)
GRANT_NUMBER: 148225
Source: Self-asserted source
Fabien Durif via DimensionsWizard

Applications RFID auprès des citoyens : résistance à l'innovation et risques éthiques

2011-04-01 to 2012-03-31 | Grant
Social Sciences and Humanities Research Council (Ottawa, CA)
GRANT_NUMBER: grant.3904206
Source: Self-asserted source
Fabien Durif via DimensionsWizard

Élaboration d’une mesure de la communication responsable

Source: Self-asserted source
Fabien Durif via DimensionsWizard