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Employment (4)

University of Bern: Bern, CH

2023-04-01 to present | Early Postdoc (Institute of Sport Science)
Employment
Source: Self-asserted source
Pascal Stegmann

University of Bern: Bern, CH

2022-11-01 to 2023-03-31 | Research Associate (Institute of Sport Science)
Employment
Source: Self-asserted source
Pascal Stegmann

University of Bayreuth: Bayreuth, DE

2022-09-01 to 2023-03-31 | Research Associate (Marketing and Sport Management)
Employment
Source: Self-asserted source
Pascal Stegmann

University of Bern: Bern, CH

2018-09-01 to 2022-10-31 | PhD Student (Institute of Sport Science)
Employment
Source: Self-asserted source
Pascal Stegmann

Education and qualifications (1)

University of Bern: Bern, CH

2018-09-01 to 2022-10-13 | PhD (Institute of Sport Science)
Education
Source: Self-asserted source
Pascal Stegmann

Works (9)

The role of athlete brands for the international marketing of professional sports leagues: a case study of the German Bundesliga in Asia

International Journal of Sports Marketing and Sponsorship
2024-11-29 | Journal article
DOI: 10.1108/IJSMS-07-2024-0162
Contributors: Matthias Anderski; Pascal Stegmann; Geoff Dickson; Tim Ströbel
Source: check_circle
Crossref

Categorizing engagement behavior in sport brand communities – an empirical study informed by social practice theory

Sport Management Review
2024-08-07 | Journal article
DOI: 10.1080/14413523.2024.2329826
Contributors: Pascal Stegmann; Tim Ströbel; Herbert Woratschek
Source: check_circle
Crossref

Empowerment of human brands: Brand meaning co-creation on digital engagement platforms

Journal of Business Research
2023-11 | Journal article
DOI: 10.1016/j.jbusres.2023.113905
Part of ISSN: 0148-2963
Contributors: Matthias Anderski; Lars Griebel; Pascal Stegmann; Tim Ströbel
Source: Self-asserted source
Pascal Stegmann

Hype or opportunity? Tokenization as engagement platform in sport marketing

International Journal of Sports Marketing and Sponsorship
2023-10-11 | Journal article
DOI: 10.1108/IJSMS-08-2022-0157
Contributors: Pascal Stegmann; Daniel Matyas; Tim Ströbel
Source: check_circle
Crossref

Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE)

European Sport Management Quarterly
2023-10-08 | Journal article
DOI: 10.1080/16184742.2023.2264316
Part of ISSN: 1618-4742
Part of ISSN: 1746-031X
Contributors: Lars Brand; Pascal Stegmann; Tim Ströbel
Source: Self-asserted source
Pascal Stegmann

The digital transformation of value co-creation: a scoping review towards an agenda for sport marketing research

European Sport Management Quarterly
2023-07-04 | Journal article
DOI: 10.1080/16184742.2021.1976241
Contributors: Pascal Stegmann; Siegfried Nagel; Tim Ströbel
Source: check_circle
Crossref

International performance level in adult ice hockey: The role of the talent environment in youth

Journal of Sports Sciences
2023-01-17 | Journal article
DOI: 10.1080/02640414.2023.2196115
Part of ISSN: 0264-0414
Part of ISSN: 1466-447X
Contributors: Lars Lenze; Marc Zibung; Claudia Zuber; Pascal Stegmann; Achim Conzelmann
Source: Self-asserted source
Pascal Stegmann

Successful talent development in popular game sports in Switzerland: The case of ice hockey

International Journal of Sports Science & Coaching
2021-06 | Journal article
DOI: 10.1177/1747954121992764
Contributors: Pascal Stegmann; Roland Sieghartsleitner; Claudia Zuber; Marc Zibung; Lars Lenze; Achim Conzelmann
Source: check_circle
Crossref

Guest editorial

Sport, Business and Management: An International Journal
2021-02-25 | Journal article
DOI: 10.1108/sbm-03-2021-124
Part of ISSN: 2042-678X
Contributors: Tim Ströbel; Maximilian Stieler; Pascal Stegmann
Source: Self-asserted source
Pascal Stegmann
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