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Employment (3)

University of Arkansas at Fayetteville: Fayetteville, US

2025-05-31 to present | Advanced Assistant Professor (Marketing)
Employment
Source: Self-asserted source
Valerie Good

Grand Valley State University: Allendale, US

2024-05-24 to 2025-05-31 | Associate Professor (Marketing)
Employment
Source: Self-asserted source
Valerie Good

Grand Valley State University: Allendale, US

2020-07-01 to 2024-05-01 | Assistant Professor (Marketing)
Employment
Source: Self-asserted source
Valerie Good

Education and qualifications (1)

Michigan State University: East Lansing, MI, US

2019-07 | PhD (Marketing)
Education
Source: Self-asserted source
Valerie Good

Professional activities (1)

American Marketing Association: Chicago, Illinois, US

Membership
Source: Self-asserted source
Valerie Good

Works (18)

How B2B seller firms can leverage the power of brands with end users

Journal of Business Research
2025 | Journal article
EID:

2-s2.0-85207715474

Part of ISSN: 01482963
Contributors: Fehl, A.G.; Arnold, T.; Good, V.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier

Commentary: developing a deeper understanding of resilience in service contexts

Journal of Services Marketing
2024 | Journal article
EID:

2-s2.0-85182165047

Part of ISSN: 08876045
Contributors: Good, V.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier

Lonely and Insecure: How salesperson Well-Being impacts performance

Journal of Business Research
2024 | Journal article
EID:

2-s2.0-85201262727

Part of ISSN: 01482963
Contributors: Good, V.; Greiner Fehl, A.; Mangus, S.M.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier

The nine habits of highly effective researchers: strategies for strengthening scholarly submissions

Journal of Personal Selling and Sales Management
2024 | Journal article
EID:

2-s2.0-85187504522

Part of ISSN: 15577813 08853134
Contributors: Good, V.; Pullins, E.B.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier
grade
Preferred source (of 2)‎

Sell on, sell to, or sell through: The sales performance implications of brand-platform selling arrangements

Journal of Retailing
2024-12 | Journal article
Contributors: Hao Wang; Valerie Good; Joon Ho Lim; Ming-Huei Hsieh
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Cultivating Resilience in Organizational Frontline Employees

Journal of Service Research
2023 | Journal article
EID:

2-s2.0-85150853455

Part of ISSN: 15527379 10946705
Contributors: Good, V.; Fehl, A.G.; LaBrecque, A.C.; Voorhees, C.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier
grade
Preferred source (of 2)‎

Exploring the drivers of B2B end user engagement

Journal of Personal Selling and Sales Management
2023 | Journal article
EID:

2-s2.0-85138302481

Part of ISSN: 15577813 08853134
Contributors: Fehl, A.G.; Good, V.; Arnold, T.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier
grade
Preferred source (of 2)‎

Leadership transition and journal advancements

Journal of Personal Selling and Sales Management
2023 | Journal article
EID:

2-s2.0-85147567581

Part of ISSN: 15577813 08853134
Contributors: Rapp, A.; Good, V.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier
grade
Preferred source (of 2)‎

Salesperson rapport: a literature review and research agenda for an evolving digital sales process

Journal of Personal Selling and Sales Management
2023 | Journal article
EID:

2-s2.0-85168710534

Part of ISSN: 15577813 08853134
Contributors: Good, V.; Mangus, S.M.; Bolman Pullins, E.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier
grade
Preferred source (of 2)‎

A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance

Journal of the Academy of Marketing Science
2022 | Journal article
EID:

2-s2.0-85124252635

Part of ISSN: 15527824 00920703
Contributors: Good, V.; Hughes, D.E.; Kirca, A.H.; McGrath, S.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier
grade
Preferred source (of 2)‎

Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface

International Journal of Research in Marketing
2022 | Journal article
EID:

2-s2.0-85118585521

Part of ISSN: 01678116
Contributors: Malshe, A.; Hughes, D.E.; Good, V.; Friend, S.B.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier
grade
Preferred source (of 2)‎

More than money: establishing the importance of a sense of purpose for salespeople

Journal of the Academy of Marketing Science
2022 | Journal article
EID:

2-s2.0-85112605206

Part of ISSN: 15527824 00920703
Contributors: Good, V.; Hughes, D.E.; Wang, H.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier
grade
Preferred source (of 2)‎

Persisting changes in sales due to global pandemic challenges

Journal of Personal Selling and Sales Management
2022 | Journal article
EID:

2-s2.0-85141102071

Part of ISSN: 15577813 08853134
Contributors: Good, V.; Pullins, E.B.; Rouziou, M.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier
grade
Preferred source (of 2)‎

A dynamic system of job performance with goals and leadership changes as shocks

Journal of Business Research
2022-02 | Journal article
Part of ISSN: 0148-2963
Source: Self-asserted source
Valerie Good
grade
Preferred source (of 2)‎

Understanding and motivating salesperson resilience

Marketing Letters
2021 | Journal article
EID:

2-s2.0-85096338302

Part of ISSN: 1573059X 09230645
Contributors: Good, V.; Hughes, D.E.; LaBrecque, A.C.
Source: Self-asserted source
Valerie Good via Scopus - Elsevier
grade
Preferred source (of 2)‎

Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR)

Journal of Business Ethics
2021-06 | Journal article
Part of ISSN: 0167-4544
Part of ISSN: 1573-0697
Source: Self-asserted source
Valerie Good
grade
Preferred source (of 2)‎

Doing good when times are bad: the impact of CSR on brands during recessions

European Journal of Marketing
2020-06-29 | Journal article
Part of ISSN: 0309-0566
Part of ISSN: 0309-0566
Source: Self-asserted source
Valerie Good
grade
Preferred source (of 2)‎

When to outsource the sales force for new products

Industrial Marketing Management
2019-10 | Journal article
Part of ISSN: 0019-8501
Source: Self-asserted source
Valerie Good
grade
Preferred source (of 2)‎

Peer review (6 reviews for 2 publications/grants)

Review activity for Industrial marketing management. (1)
Review activity for Journal of business research. (5)