Personal information

Verified email domains

Technology Adoption , Social Marketing, Digital Marketing, Business Marketing , Information System
Jordan, Malaysia

Biography

Experienced in Marketing. During my professional career, I worked in the field of business and banking institutions and I am a Ph.D. in Business Administration / Digital Marketing major from UniSZA University - Malaysia where I obtained a Master’s degree in Marketing from Amman Arab University, a bachelor’s degree from the Hashemite University in Business Management. I am currently working as an Administrative Member at an Academic Institution, a Certified Arbitrator, and Assistant Professor, at the Department of Marketing, College of Business Administration.

Very good at building relationships.

Participant in many scientific conferences

A publisher of accredited scientific research in the fields of Digital marketing, including (information management, business intelligence, e-commerce, consumer behavior, technology adoption, customer relationship management, marketing content, social media platforms, consumer behavior, purchase intent, word of mouth, smart phone applications, search engines) and also Tourism and hotel marketing and electronic services.

A publisher of accredited scientific research in the fields of information management, business intelligence, e-commerce, consumer behavior, technology adoption

Specializations: General Management, Business Process Formulation, Corporate Development, Customer Service, Strategic Management, Product Marketing, Online and Off-Line Marketing Strategies, and Digital Marketing.

Activities

Employment (2)

Applied Science Private University: Amman, JO

2023-10-01 to present | Assistant Professor (Marketing )
Employment
Source: Self-asserted source
Mahmoud Alghizzawi

Amman Arab University: Amman, JO

2022-10-01 to 2023-10-01 | Assistant Professor (Marketing )
Employment
Source: Self-asserted source
Mahmoud Alghizzawi

Education and qualifications (3)

Universiti Sultan Zainal Abidin - Kampus Gong Badak: Kuala Terengganu, Terengganu, MY

2017 to 2022 | P.h.D (Digital Marketing)
Education
Source: Self-asserted source
Mahmoud Alghizzawi

Amman Arab University: Amman, JO

2015 to 2016 | master degree (marketing )
Education
Source: Self-asserted source
Mahmoud Alghizzawi

Hashemite University: Zarqa, JO

2005 to 2009 | B.Sc (Business Administration)
Education
Source: Self-asserted source
Mahmoud Alghizzawi

Professional activities (4)

Amman Arab University Faculty of Business: Amman, JO

Membership
Source: Self-asserted source
Mahmoud Alghizzawi

Etihad Bank: Amman, jordan, JO

2014 to 2015 | Customer Relationship Officer (Customer service )
Invited position
Source: Self-asserted source
Mahmoud Alghizzawi

Arab Bank plc: Amman, JO

2010 to 2014 | Customer Relationship Officer (customer service )
Invited position
Source: Self-asserted source
Mahmoud Alghizzawi

EXTENSYA: Amman, JO

2009 to 2010 | Customer Relationship Officer (Customer service )
Invited position
Source: Self-asserted source
Mahmoud Alghizzawi

Works (50 of 61)

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The Big Data Analysis and Digital Marketing

2025 | Book chapter
Contributors: Mahmoud Alghizzawi; Ibrahim Ezmigna; Abd Alrahman Ratib Ezmigna; Zead M. Alhawamdeh; Mohamed Adnan Hammouri; Erfan Alawneh; Jassim Ahmad Al-Gasawneh
Source: check_circle
Crossref

AI With Mergers and Acquisitions on Business Growth

2025-03-07 | Book chapter
Contributors: Mahmoud Alghizzawi; Ibrahim Ezmigna; Mohammad Alqsass; Amjed Alfityani; Mohammad Khalaf Daoud; Zahid Hussain
Source: check_circle
Crossref

Exploring the Multifaceted Impact of Augmented Reality Applications Across Industries and Consumer Behavior

2025-03-07 | Book chapter
Contributors: Mahmoud Alghizzawi; Iyyad Zahran; Abdullah A. M. Al Sokkar; Jassim A. Gasawneh; Sakher Faisal AlFraihat
Source: check_circle
Crossref

Palestinian Journalists' Attitudes Regarding the Adoption of AI Tools in Digital Media Content Production

2025-03-07 | Book chapter
Contributors: Wesam F. Shweki; Said M. Alani; Mohammed Habes; Mahmoud Alghizzawi
Source: check_circle
Crossref

Exploring the Influence of Green Human Resource Management on Risk Management: The Mediating Effect of Agile Leadership

Data and Metadata
2025-03-06 | Journal article
Contributors: Motteh S. Al Shibly; Mahmoud Hussein Abu Joma; Sahar Moh’d Abu Bakir; Bashar khaled Almagharbeh; Jamil Alotoum Firas; Salman M Abu lehyeh; Mahmoud Alghizzawi; Qais Hammouri
Source: check_circle
Crossref

Bridging the Gap: The Role of Innovation in Connecting Design Thinking, Entrepreneurship Education, and Business Success

Data and Metadata
2025-02-15 | Journal article
Contributors: Mahmoud Alghizzawi; Muhammad Ussama Majeed; Zahid Hussain; Sumaira Aslam; Nawaf Aljundi; Ibrahim A. Abu-AlSondos; Abd Alrahman Ratib Ezmigna
Source: check_circle
Crossref

A Key Factor in Leadership Style with Employee Performance: A Comparative Analysis

2024 | Book chapter
Contributors: Mahmoud Alghizzawi; Emad Ahmed; Zead M. Alhawamdeh; Faisal Almhaisen
Source: check_circle
Crossref

A Review of the Chat GBT Technology Role in Marketing Research

2024 | Book chapter
Contributors: Mahmoud Alghizzawi
Source: check_circle
Crossref

Analyzing the Role of Business Model Innovation (BMI) on Performance of Digital Startups

2024 | Book chapter
Contributors: Belal Mahmoud AlWadi; Varadaraj Aravamudhan; K. Mohanasundaram; Nancy Al-Ramahi; Mahmoud Alghizzawi
Source: check_circle
Crossref

Corporate Governance Paradigm in Developing Country. Theoretical Overview

2024 | Book chapter
Contributors: Mahmoud Alghizzawi; Emad Ahmed; Jassim Ahmad Al-Gasawneh; Zead M. Alhawamdeh
Source: check_circle
Crossref

Corporate Social Responsibility and Customer Loyalty from a Literary Perspective

2024 | Book chapter
Contributors: Mahmoud Alghizzawi; Abd Alrahman Ratib Ezmigna; Emad Ahmed; Zead M. Alhawamdeh
Source: check_circle
Crossref

Corporate Social Responsibility and Customer Loyalty from a Literary Perspective

2024 | Book chapter
Contributors: Mahmoud Alghizzawi; Motteh S. Al Shibly; Abd Alrahman Ratib Ezmigna; Yousef Shahwan; Ruaa Binsaddig
Source: check_circle
Crossref

Digital Marketing and Sustainable Businesses: As Mobile Apps in Tourism

2024 | Book chapter
Contributors: Mahmoud Alghizzawi; Mohammad Habes; Abdalla Al Assuli; Abd Alrahman Ratib Ezmigna
Source: check_circle
Crossref

Enhancing Public Satisfaction: The Impact of Interactive Marketing in Social Institutions (the UAE Ministry of Community Development)

2024 | Book chapter
Contributors: Noora Ahmad Youssef; Mokhtar Elareshi; Mahmoud Alghizzawi; Mohamed Habes; Abdulkrim Ziani; Samar Ben Romdhane
Source: check_circle
Crossref

Environmental Uncertainty Awareness and Organisational Performance: A Review and Suggestions for Future Research

2024 | Book chapter
Contributors: Almothanna Abu-Allan; Mahmoud Alghizzawi
Source: check_circle
Crossref

Factors Affecting Employee Turnover Intention: An Integrative Perspective

2024 | Book chapter
Contributors: Asma Alkaabi; Mahmoud Alghizzawi; Mohammad Khalaf Daoud; Ibrahim Ezmigna
Source: check_circle
Crossref

The Impact of Artificial Intelligence Implementation to Enhance Inventory Management System (Based on Jordanian Manufacturing Firms)

2024 | Book chapter
Contributors: Mohammad Alqsass; Adnan Qubbaja; Mahmoud Alghizzawi; Mohammad Jebreel; Mohammad Dweiri; Majed Qabajeh
Source: check_circle
Crossref

The Impact of Digital Marketing on Customer Interaction: Electronic Fashion Sales Stores

2024 | Book chapter
Contributors: Mahmoud Alghizzawi; Younes Megdadi; Belal Mahmoud AlWadi; Iyyad Zahran; Zaid Megdad
Source: check_circle
Crossref

The Impact of Leadership Style on Improve Performance: A Comparative Approach

2024 | Book chapter
Contributors: Mahmoud Alghizzawi; Younes Megdadi; Motteh S. Al Shibly; Baker Ibrahim Alkhlaifat; Khaled Alzeaideen; Mohammed Ali
Source: check_circle
Crossref

The Impact of Media Technology on Family Relations During Crisis

2024 | Book chapter
Contributors: Mohammad Habes; Mahmoud Alghizzawi; Enaam Youssef; Ashraf Faleh Al-Zoubi
Source: check_circle
Crossref

The Impact of Strategic Leadership on Creating Job Satisfaction and Performance Effectiveness: A Theoretical Framework

2024 | Book chapter
Contributors: Layla Yousef; Mahmoud Alghizzawi; Ibrahim Ezmigna
Source: check_circle
Crossref

The Impact of Strategic Planning and Change Management on Business Performance: A Systematic Review Study

2024 | Book chapter
Contributors: Khairunneezam Bin Mohd Noor; Abdul Rahim Zumrah; Layla Yousef; Mahmoud Alghizzawi
Source: check_circle
Crossref

The Impact of Strategic Talent Management on Enhancing Employee Performance: A Comparative Approach

2024 | Book chapter
Contributors: Rashed Alhantoobi; Mahmoud Alghizzawi; Ibrahim Ezmigna
Source: check_circle
Crossref

The Impact of Using AI in Human Resources Management - A Comparison Approach

2024 | Book chapter
Contributors: Motteh S. Al Shibly; Mahmoud Alghizzawi
Source: check_circle
Crossref

The Relationship Between Artificial Intelligence and Digital Marketing in Business Companies

2024 | Book chapter
Contributors: Mahmoud Alghizzawi; Emad Ahmed; Ibrahim Ezmigna; Abd Alrahman Ratib Ezmigna; Fandi Omeish
Source: check_circle
Crossref

The Relationship Between Artificial Intelligence and Job Performance in UAE

2024 | Book chapter
Contributors: Abdul Rahim Zumrah; Mohamed Mihlar Abdul Muthaliff; Rashed Alhantoobi; Mahmoud Alghizzawi
Source: check_circle
Crossref

The Relationship Between Business Intelligence and Digital Banking Services in Jordanian Islamic Banks

2024 | Book chapter
Contributors: Mahmoud Alghizzawi; Emad Ahmed; Hussein Albanna; Baker Ibrahim Alkhlaifat; Khaled Jadu
Source: check_circle
Crossref

The Role of Artificial Intelligence Adoption to Improve Quality of Financial Reports (Case Study Based on Jordanian Traditional Banks)

2024 | Book chapter
Contributors: Mohammad Alqsass; Adnan Qubbaja; Mahmoud Alghizzawi; Mohammad Jebreel; Mohammad Dweiri; Majed Qabajeh
Source: check_circle
Crossref

The Role of Social Media in Raising Awareness of Cybersecurity Risks

2024 | Book chapter
Contributors: Daher Raddad Alqurashi; Mahmoud Alghizzawi; Ahmed Al-Hadrami
Source: check_circle
Crossref

Theoretical Perspective of Artificial Intelligence in Digital Marketing for Business Organizations

2024 | Book chapter
Contributors: Mahmoud Alghizzawi; Ibrahim Ezmigna; Khaled Jado; Khaled Alzeaideen; Mohammad Kanan
Source: check_circle
Crossref

Transforming Digital Marketing and Organizations in the Future

2024 | Book chapter
Contributors: Abdul Rahim Zumrah; Ali Nasser Ali Al-Tahitah; Asma Alkaabi; Mahmoud Alghizzawi
Source: check_circle
Crossref

Transparency and Disclosure Issues in the Corporate Governance System in Developing Countries, Jordan Case Study: Previous Studies

2024 | Book chapter
Contributors: Mahmoud Alghizzawi; Younes Megdadi; Mahmood Abushareah; Khaled Alzeaideen; Ruaa Binsaddig
Source: check_circle
Crossref

Understanding the Effectiveness of Digital Media Marketing on Sports Brand Loyalty: A Review

2024 | Book chapter
Contributors: Mahmoud Alghizzawi; Mohammad Habes; Khaled Qassem Hailat; Amjad Safori; Mohammed Angawi
Source: check_circle
Crossref

Online marketing campaigns’ aesthetics: Measuring the direct effect on customers’ decision-making

Innovative Marketing
2024-12-19 | Journal article
Contributors: Abdullah AlSokkar; Jassim Ahmad Al-Gasawneh; Mohammed Otair; Mahmoud Alghizzawi; Deemah Alarabiat; Dalia Al Eisawi
Source: check_circle
Crossref

Actual Role of Cybersecurity Awareness and Knowledge to Drive Digital Technology Adoption for Enhance Sustainable Development: Engineering Industry Setting

2024-12-11 | Conference paper
Contributors: Amro Alzghoul; Hasan Alhanatleh; Sakher Alnajdawi; Mahmoud Alghizzawi; Ameen mohammad Al Htibat
Source: check_circle
Crossref

Understanding consumer behavior toward adoption of e-wallet with the moderating role of pandemic risk: an integrative perspective

Kybernetes
2024-11-12 | Journal article
Contributors: Samar Rahi; Mahmoud Alghizzawi; Abdul Hafaz Ngah
Source: check_circle
Crossref

Future Trends of Smartphone Application Intention to Use: Expansion of the Technology Acceptance Model

International Journal of Interactive Mobile Technologies (iJIM)
2024-10-17 | Journal article
Contributors: Mahmoud Alghizzawi; Fandi Omeish; Tariq Abdrabbo; Ahmed Alamro; Ameen Al Htibat; Mazuri Abd Ghani
Source: check_circle
Crossref

Enhancing the public value of mobile fintech services through cybersecurity awareness antecedents: A novel framework in Jordan

Investment Management and Financial Innovations
2024-03-22 | Journal article
Contributors: Hasan Alhanatleh; Amineh Khaddam; Farah Abudabaseh; Mahmoud Alghizzawi; Amro Alzghoul
Source: check_circle
Crossref

Does Artificial Intelligence (Ai) Boost Digital Baking User Satisfaction? Integration of Expectation Confirmation Model and Antecedents of Artificial Intelligence Enabled Digital Banking

SSRN
2023 | Other
EID:

2-s2.0-85152297602

Part of ISSN: 15565068
Contributors: Alnaser, F.M.; Rahi, S.; Alghizzawi, M.; Ngah, A.H.
Source: Self-asserted source
Mahmoud Alghizzawi via Scopus - Elsevier

E-Marketing and Customers’ Bank Loyalty Enhancement: Jordanians’ Perspectives

Studies in Systems, Decision and Control
2023 | Book chapter
EID:

2-s2.0-85139499373

Part of ISSN: 21984190 21984182
Contributors: Habes, M.; Alghizzawi, M.; Elareshi, M.; Ziani, A.; Qudah, M.; Al Hammadi, M.M.
Source: Self-asserted source
Mahmoud Alghizzawi via Scopus - Elsevier

Technology Enhanced Learning Through Learning Management System and Virtual Reality Googles: A Critical Review

2023 | Book chapter
Contributors: Ahmed Al Mansoori; Sana Ali; Saadia Anwar Pasha; Mahmoud Alghizzawi; Mokthar Elareshi; Ab-dulkrim Ziani; Hatem Alsridi
Source: check_circle
Crossref

The Role of Governance, Leadership in Public Sector Organizations: A Case Study in the UAE

2023 | Book chapter
Contributors: Samihah Bt Khalil Halim; Sharifuzah Bint Osman; Mohamed Matar Al Kaabi; Mahmoud Alghizzawi; Jabir Ali Abdalla Alrayssi
Source: check_circle
Crossref
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Preferred source (of 2)‎

Factors influence user’s intention to continue use of e-banking during COVID-19 pandemic: the nexus between self-determination and expectation confirmation model

EuroMed Journal of Business
2023-09-08 | Journal article
Contributors: Samar Rahi; Mahmoud Alghizzawi; Abdul Hafaz Ngah
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The Impact of Electronic Sales Channels on Customers Response of Convenience Products Outlets Stores

International Journal of Professional Business Review
2023-07-11 | Journal article
Contributors: Younes Megdadi; Mahmoud Alghizzawi; Mohammad Hammouri; Zaid Megdadi; Rami Haddad; Ezmigna Ibrahim
Source: check_circle
Crossref

The Impact of Outsourcing Model on Supply Chain Efficiency and Performance in Smes: A Case of the Hospitality Industry

International Journal of Professional Business Review
2023-07-11 | Journal article
Contributors: Ezmigna Ibrahim; Qusai Khraisat; Mahmoud Alghizzawi; Siti Zaleha Omain; Amna Mohammed Humaid; Norafidah Binti Ismail
Source: check_circle
Crossref

The Relationship Between Transformational Leadership and Public Sector Employees Job Satisfaction During COVID-19

International Journal of Professional Business Review
2023-07-11 | Journal article
Contributors: Malek Alharafsheh; Mahmoud Alghizzawi; Ibrahim Ezmigna; Abd Alrahman Ratib Ezmigna; Mansoor Al Darwish; Erfan Alawneh
Source: check_circle
Crossref

Does employee readiness to change impact organization change implementation? Empirical evidence from emerging economy

International Journal of Ethics and Systems
2021 | Journal article
Contributors: Rahi, Samar; Alghizzawi, Mahmoud; Ahmad, Sajjad; Khan, Mubbsher Munawar; Ngah, Abdul Hafaz
Source: check_circle
Web of Science Researcher Profile Sync
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Effects of Facebook Personal News Sharing on Building Social Capital in Jordanian Universities

2021 | Book chapter
Contributors: Mohammed Habes; Mahmoud Alghizzawi; Said A. Salloum; Chaker Mhamdi
Source: check_circle
Crossref
grade
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Extension of technology continuance theory (TCT) with task technology fit (TTF) in the context of Internet banking user continuance intention

International Journal of Quality and Reliability Management
2021 | Journal article
EID:

2-s2.0-85090459007

Contributors: Rahi, S.; Khan, M.M.; Alghizzawi, M.
Source: Self-asserted source
Mahmoud Alghizzawi via Scopus - Elsevier
grade
Preferred source (of 2)‎

The post-adoption behavior of internet banking users through the eyes of self-determination theory and expectation confirmation model

Journal of Enterprise Information Management
2021 | Journal article
Contributors: Rahi, Samar; Othman Mansour, Majeed Mustafa; Alharafsheh, Malek; Alghizzawi, Mahmoud
Source: check_circle
Web of Science Researcher Profile Sync
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Items per page:
Page 1 of 2

Peer review (52 reviews for 24 publications/grants)

Review activity for Asian Journal of Advanced Research and Reports. (1)
Review activity for Asian journal of agricultural extension, economics and sociology. (1)
Review activity for Asian journal of education and social studies. (1)
Review activity for Asian Journal of Research in Computer Science. (1)
Review activity for BMC health services research (3)
Review activity for Cogent social sciences. (1)
Review activity for Current journal of applied science and technology. (1)
Review activity for Education Research Journal. (3)
Review activity for Future science OA. (1)
Review activity for Heliyon. (5)
Review activity for Information Sciences Letters (1)
Review activity for Integrity Journal of Education and Training. (1)
Review activity for International Journal of Academic Library and Information. (9)
Review activity for International journal of advanced and applied sciences. (1)
Review activity for Journal of economics, management and trade. (1)
Review activity for Journal of Educational Research and Review. (1)
Review activity for Journal of pharmaceutical research international. (2)
Review activity for Journal of research in interactive marketing. (10)
Review activity for Journal of retailing and consumer services. (1)
Review activity for Journal of retailing and consumer services. (2)
Review activity for Journal of theoretical and applied electronic commerce research. (1)
Review activity for Net Journal of Social Sciences. (1)
Review activity for South asian Journal of Social Studies and Economics. (1)
Review activity for Vision. (2)