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Employment (2)

Universidad Loyola Andalucía: Seville/Córdoba, ES

2021-05-01 to present | Decana de la Facultad de Ciencias Económicas y Empresariales
Employment
Source: Self-asserted source
Pilar Castro-González

Universidad Loyola Andalucía: Cordoba, Andalucía, ES

2002-09-30 to present | Profesora Titular-Associate Professor (Gestión Empresarial-Marketing)
Employment
Source: Self-asserted source
Pilar Castro-González

Education and qualifications (2)

Universidad de Córdoba: Cordoba, Andalucía, ES

2010-03-22 | Doctora por la Universidad de Córdoba-Ph.D.
Education
Source: Self-asserted source
Pilar Castro-González

Universidad de Córdoba: Cordoba, Andalucía, ES

1995-09-30 to 2000-03-08 | Administración y Dirección de Empresas-Business Administration
Education
Source: Self-asserted source
Pilar Castro-González

Works (5)

Does gamification engage users in online shopping?

Electronic Commerce Research and Applications
2021-07 | Journal article
DOI: 10.1016/j.elerap.2021.101076
Part of ISSN: 1567-4223
Source: Self-asserted source
Pilar Castro-González

Gamificación, estrategia compartida entre universidad, empresa y millennials

REDU. Revista de Docencia Universitaria
2019-12-30 | Journal article
DOI: 10.4995/redu.2019.11479
Part of ISSN: 1887-4592
Part of ISSN: 1887-4592
Source: Self-asserted source
Pilar Castro-González

Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising

European Journal of Marketing
2019-11-21 | Journal article
DOI: 10.1108/ejm-07-2018-0502
Part of ISSN: 0309-0566
Part of ISSN: 0309-0566
Source: Self-asserted source
Pilar Castro-González

Evaluating the role of gamification and flow in e-consumers: millennials versus generation X

Kybernetes
2019-06-03 | Journal article
DOI: 10.1108/k-07-2018-0350
Part of ISSN: 0368-492X
Source: Self-asserted source
Pilar Castro-González

Intensidad exportadora y fortalezas percibidas en la estrategia de marketing: Una perspectiva basada en la experiencia de empresas exportadoras españolas

Intangible Capital
2016-11-18 | Journal article
DOI: 10.3926/ic.777
Contributors: Pilar Castro-González; Belén Gutiérrez-Villar; Rafael Ángel Araque-Padilla; María José Montero-Simó
Source: check_circle
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