Personal information

Social Marketing, Socio-Tech Innovation, Social Economy, Donation-based Crowdfunding, Digital Platforms, Charitable Campaigns, Social Enterprises, Sustainable Consumption
Spain

Biography

Cum laude PhD with International mention in Economic and Business Analysis (University of A Coruña -UDC- 2019), I am currently Full-time Assistant Professor in the area of Marketing, where I have been teaching since 2015 in undergraduate, graduate and Master's degrees trought both, theoretical and practical sessions in Spanish and English.

My research interests focus on socio-tech innovation, social economy, donation-based crowdfunding, and sustainability all from the perspective of Social Marketing. I have participated in international and national research projects as researcher: ITSSOIN-'Social Innovation and Civic Engagement', European Commission, 7th Framework Programme / 2014-2017; and 'Marketing and Social Innovation: consequences of business-nonprofit cooperation agreements on the welfare of society', ECO2013-46391-R / 2014-2016. Nowadays I am participating as well in the national research project 'Value co-creation in Social Enterprises. Effects from the omnichannel strategy', PID2019-109580RBI00 / 2020-2023. Resulting from this research performance, I have published as co-author in indexed journals, books, and reports of publishers as Routledge, Springer, and Fundación CYD, and presented researching results in more than twenty international congresses. In the same line, I have also visited the University of Westminster, the University of Oviedo, and the Polytechnic Institute of Porto as visiting predoc researcher.

Member of the 'Jean Monnet Group on Competition and Regional Development in the European Union' since 2013, and of the 'Interdisciplinary Educational Innovation Group on Social Responsibility and Innovation +Sustainability (RIS+S)' of the UDC, since 2017.

As Vice-Dean of Students and Communication at the Faculty of Economics and Business, I have performed managerial taskes and activities since 2017 to 2019; and as Head of the Technical Secretariat of the INDITEX-UDC Chair of Sustainability, I was likewise in charge of conducting technical and administrative taskes between 2013 and 2015.

Outside academia, I have held different positions in businesses and social organizations in A Coruña and London (UK).

With a Degree in Sociology, I have postgraduate studies in Social Responsibility and Innovation, Labor Relations, and Human Resources Management, from both the University of A Coruña and the University of Santiago de Compostela.

Activities

Employment (1)

University of A Coruña: A Coruña, Galicia, ES

2016-09 to present | Full-time Assistant Lecturer of Marketing (Business)
Employment
Source: Self-asserted source
Noelia Salido-Andrés

Education and qualifications (1)

University of A Coruña: A Coruña, ES

2019-01-25 | Cum laude PhD with International mention in Economic and Business Analysis
Qualification
Source: Self-asserted source
Noelia Salido-Andrés

Works (6)

Connecting Social Enterprises and Sustainable Consumption: Systematic Review, Bibliometric Analysis, and Conceptual Framework

Sustainability
2022-10 | Journal article | Author
Contributors: Noelia Salido-Andrés; Nuria Garcia-Rodriguez; Silvia Cachero-Martínez
Source: check_circle
Multidisciplinary Digital Publishing Institute
grade
Preferred source (of 2)‎

When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes 

International Review on Public and Nonprofit Marketing
2021-12-02 | Journal article
Part of ISSN: 1865-1984
Part of ISSN: 1865-1992
Source: Self-asserted source
Noelia Salido-Andrés
grade
Preferred source (of 2)‎

Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework

VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations
2021-04 | Journal article
Part of ISSN: 0957-8765
Part of ISSN: 1573-7888
Source: Self-asserted source
Noelia Salido-Andrés

Criterios programáticos para la innovación docente en ciencias de la empresa: planificación didáctica orientada a la realidad empresarial

2020-09-24 | Book chapter
Contributors: Marta García-Rey; Noelia Salido-Andrés
Source: check_circle
Crossref

Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors

CIRIEC-España, revista de economía pública, social y cooperativa
2019-04-04 | Journal article
Part of ISSN: 1989-6816
Part of ISSN: 0213-8093
Source: Self-asserted source
Noelia Salido-Andrés

El impacto de las organizaciones del tercer sector como innovación social en España. Nuevas soluciones para la asistencia a dependientes, la inserción laboral de vulnerables, la educación financiera y la museología social

Revista Española del Tercer Sector
2017 | Journal article
Source: Self-asserted source
Noelia Salido-Andrés

Peer review (2 reviews for 2 publications/grants)

Review activity for International review on public and nonprofit marketing. (1)
Review activity for Voluntas. (1)