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ResearcherID: K-4298-2014
Scopus Author ID: 11939267300

Keywords

marketing

Countries

Spain

Activities

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Employment (1)

Universidad de Castilla-La Mancha: Campus de Albacete, Castilla-La Mancha, ES

1992-01-01 to present | Catedrático de Universidad / Full Professor (Administración de Empresas (Marketing) / Business Administration (Marketing) )
Employment
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA

Education and qualifications (1)

Universitat de València: Valencia, Comunitat Valenciana, ES

1986-09-01 to 1991-06-31 | Economic and Business (Facultat d`'Economía )
Education
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA

Works (33)

Environmental dynamics in the international trade of Spanish wine protected designations of origin (PDOs)

Energy & Environment
2024-09-03 | Journal article
DOI: 10.1177/0958305x241268905
Part of ISSN: 0958-305X
Part of ISSN: 2048-4070
Contributors: Marcos Carchano Alcaraz; María Carmen García Cortijo; Inmaculada Carrasco; Juan Sebastián Castillo Valero; Miguel Ángel Gómez Borja
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA

Does the intensity of use of social media influence the economic sustainability of the university?

The Journal of Technology Transfer
2024-02 | Journal article
DOI: 10.1007/s10961-022-09984-4
Contributors: Vera Gelashvili; Juan Gabriel Martínez-Navalón; Miguel Ángel Gómez-Borja
Source: check_circle
Crossref

Can offline–online congruence explain online loyalty in electronic commerce?

International Journal of Retail & Distribution Management
2021-08-10 | Journal article
DOI: 10.1108/IJRDM-02-2020-0060
Contributors: Maria Eugenia Ruiz-Molina; Miguel-Ángel Gómez-Borja; Alejandro Mollá-Descals
Source: check_circle
Crossref

¡Pide mi vino!: análisis con eye tracking del etiquetado de botellas de vino en una feria nacional del vino

Vivat Academia
2021-05-24 | Journal article
DOI: 10.15178/va.2021.154.e1344
Contributors: Marta Retamosa Ferreiro; Miguel Ángel Gómez Borja; Ángel Millán Campos
Source: check_circle
Crossref

Active Participation of E-Consumer: A Qualitative Analysis From Fashion Retailer Perspective

SAGE Open
2021-01 | Journal article
DOI: 10.1177/2158244020979169
Part of ISSN: 2158-2440
Part of ISSN: 2158-2440
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA

Open Innovation as a Business Entrepreneurship Strategy

Advances in Business Strategy and Competitive Advantage
2020 | Book chapter
DOI: 10.4018/978-1-7998-1169-5.ch010
Part of ISSN: 2327-3429
Part of ISSN: 2327-3437
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA
grade
Preferred source (of 2)‎

Analyzing the user behavior toward electronic commerce stimuli

Frontiers in Behavioral Neuroscience
2016 | Journal article
DOI: 10.3389/fnbeh.2016.00224
EID:

2-s2.0-85007493623
Contributors: Lorenzo-Romero, C.; Alarcón-Del-amo, M.-D.-C.; Gómez-Borja, M.-Á.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Cultural influence on the adoption of social networking sites

International Journal of Market Research
2016 | Journal article
DOI: 10.2501/IJMR-2016-015
EID:

2-s2.0-84961258007
Contributors: Alarcón-del-Amo, M.-C.; Lorenzo-Romero, C.; Gómez-Borja, M.-Á.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Spanish consumer behavior to the perception of prices in hotels online,Comportamiento del consumidor español ante la percepción de precios en hoteles online

Revista de Ciencias Sociales
2015 | Journal article
EID:

2-s2.0-84948126285
Contributors: Andrés Martínez, M.-E.; Gómez Borja, M.-A.; Mondéjar-Jiménez, J.-A.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Un análisis del efecto de la percepción de justicia de precios en el comportamiento del consumidor en el proceso de reserva de hotel online

PASOS. Revista de Turismo y Patrimonio Cultural
2015 | Journal article
DOI: 10.25145/j.pasos.2015.13.058
Contributors: Mª Encarnación Andrés Martínez; Miguel Ángel Gómez Borja; Juan Antonio Mondéjar Jiménez
Source: check_circle
Crossref

A model to evaluate the effects of price fairness perception in online hotel booking

Electronic Commerce Research
2014 | Journal article
DOI:

10.1007/s10660-014-9137-4

WOSUID:

WOS:000338335300003
Contributors: Andres-Martinez, Maria-Encarnacion; Gomez-Borja, Miguel-Angel; Mondejar-Jimenez, Juan-Antonio
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via ResearcherID

Flight Prices on the Internet Price Differences and Price Variability Between Intermediaries

Journal of Transport Economics and Policy
2014 | Journal article
WOSUID:

WOS:000339931400001
Contributors: Andres Martinez, Ma Encarnacion; Gomez Borja, Miguel-Angel; Mondejar Jimenez, Juan-Antonio
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via ResearcherID

A review of the price fairness perception concept

Academia-Revista Latinoamericana De Administracion
2013 | Journal article
DOI:

10.1108/ARLA-06-2013.0067

WOSUID:

WOS:000323989500006
Contributors: Encarnacion Andres-Martinez, Maria; Angel Gomez-Borja, Miguel; Antonio Mondejar-Jimenez, Juan
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via ResearcherID

A review of the price fairness perception concept

Academia
2013 | Journal article
DOI: 10.1108/ARLA-06-2013-0067
EID:

2-s2.0-84986014957
Contributors: Andrés‐martínez, M.E.; Gómez‐borja, M.Á.; Mondéjar‐jiménez, J.A.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

The Recreational use Value in Spanish Protected Natural Landscapes: Proposal for a Nature Park "Serrania de Cuenca"

International Journal of Environmental Research
2013 | Journal article
WOSUID:

WOS:000315975900006
Contributors: Mondejar-Jimenez, J. A.; Gazquez-Abad, J. C.; Gomez-Borja, M. A.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via ResearcherID

The recreational use value in spanish protected natural landscapes: Proposal for a nature park "serranía de cuenca"

International Journal of Environmental Research
2013 | Journal article
EID:

2-s2.0-84875900185
Contributors: Mondéjar-Jiménez, J.A.; Gázquez-Abad, J.C.; Gómez-Borja, M.A.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Web experience effects in a virtual shopping interaction environment

Consumer Information Systems and Relationship Management: Design, Implementation, and Use
2013 | Book
Part of DOI: 10.4018/978-1-4666-4082-5.ch008
EID:

2-s2.0-84944267654
Contributors: Lorenzo-Romero, C.; Constantinides, E.; Gómez-Borja, M.A.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Adoption of social networking sites: extending the technology acceptance model integrating trust and perceived risk

Cuadernos De Economia Y Direccion De La Empresa
2011 | Journal article
DOI:

10.1016/j.cede.2010.12.003

WOSUID:

WOS:000292416200006
Contributors: Lorenzo Romero, Carlota; del Carmen Alarcon de Amo, Maria; Gomez Borja, Miguel Angel
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via ResearcherID

Classifying and Profiling Social Networking Site Users: A Latent Segmentation Approach

Cyberpsychology Behavior and Social Networking
2011 | Journal article
DOI:

10.1089/cyber.2010.0346

WOSUID:

WOS:000294892500011
Contributors: Alarcon-del-Amo, Maria-del-Carmen; Lorenzo-Romero, Carlota; Gomez-Borja, Miguel-Angel
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via ResearcherID

Effects of utilitarian and hedonic atmospheric dimensions on consumer responses in an online shopping environment

African Journal of Business Management
2011 | Journal article
WOSUID:

WOS:000297624500029
Contributors: Lorenzo-Romero, Carlota; Gomez-Borja, Miguel-Angel; Molla-Descals, Alejandro
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via ResearcherID

VIRTUAL SOCIAL NETWORKS, WHAT DOES THEIR USE DEPEND UPON IN SPAIN?

Innovar-Revista De Ciencias Administrativas Y Sociales
2011 | Journal article
WOSUID:

WOS:000301015800011
Contributors: Lorenzo-Romero, Carlota; Angel Gomez-Borja, Miguel; del Carmen Alarcon-del-Amo, Maria
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via ResearcherID

Virtual social networks, what does their use depend upon in Spain?,Redes sociales virtuales, ¿de qué depende su uso en españa?

Innovar
2011 | Journal article
EID:

2-s2.0-84859188240
Contributors: Lorenzo-Romero, C.; Gómez-Borja, M.A.; Alarcón-del-Amo, M.C.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Yield management and consumer price perception on the internet

African Journal of Business Management
2011 | Journal article
WOSUID:

WOS:000296239700002
Contributors: Andres Martinez, M. Encarnacion; Gomez Borja, Miguel Angel; Mondejar Jimenez, Juan Antonio; Trinquecoste, Jean-Francois
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via ResearcherID

Effects of web experience on consumer choice: a multicultural approach

Internet Research
2010 | Journal article
DOI:

10.1108/10662241011032245

WOSUID:

WOS:000277850000006
Contributors: Constantinides, Efthymios; Lorenzo-Romero, Carlota; Gomez, Miguel A.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via ResearcherID

Building a tourist typology based on motivations for visiting a cultural city

Advances in Tourism Destination Marketing: Managing Networks
2009 | Book
Part of DOI: 10.4324/9780203874127
EID:

2-s2.0-84917219815
Contributors: Gómez-Borja, M.A.; Romero, C.L.; Descals, A.M.; Jiménez, J.A.M.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Effects of cultural background on internet buying behaviour: Towards a virtual global village?

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
2008 | Book
DOI: 10.1007/978-3-540-85717-4_12
EID:

2-s2.0-52149097529
Contributors: Constantinides, E.; Lorenzo, C.; Gómez-Borja, M.Á.; Geurts, P.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Effects of cultural background on Internet buying behaviour: Towards a virtual global village?

E-Commerce and Web Technologies, Proceedings
2008 | Journal article
WOSUID:

WOS:000259295300012
Contributors: Constantinides, Efthymios; Lorenzo, Carlota; Angel Gomez-Borja, Miguel; Geurts, Peter; Psaila, G; Wagner, R
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via ResearcherID

GENESIS XXI: An information technologies Quixote in the land of windmills

Journal of Cases on Information Technology
2008 | Journal article
DOI: 10.4018/jcit.2008040105
EID:

2-s2.0-55949105922
Contributors: Lorenzo, C.; Gómez-Borja, M.A.; Lorenzo, A.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution

International Journal of Market Research
2008 | Journal article
WOSUID:

WOS:000257776400009
Contributors: Pilar Martinez-Ruiz, Maria; Molla-Descals, Alejandro; Angel Gomez-Borja, Miguel; Luis Rojo-Alvarez, Jose
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via ResearcherID

Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution

International Journal of Market Research
2008 | Journal article
EID:

2-s2.0-47849131590
Contributors: Martínez-Ruiz, M.P.; Mollá-Descals, A.; Gómez-Borja, M.Á.; Rojo-Álvarez, J.L.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Web navigation layout: An experimental application on e-consumer's internal states

IMSCI 2008 - 2nd International Multi-Conference on Society, Cybernetics and Informatics, Proceedings
2008 | Conference paper
EID:

2-s2.0-84896603680
Contributors: Lorenzo, C.; Mollá, A.; Gómez-Borja, M.A.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Evaluating temporary retail price discounts using semiparametric regression

Journal of Product and Brand Management
2006 | Journal article
DOI: 10.1108/10610420610650891
EID:

2-s2.0-33745845509
Contributors: Martínez-Ruiz, M.P.; Mollá-Descals, A.; Gómez-Borja, M.A.; Rojo-Álvarez, J.L.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Using daily store-level data to understand price promotion effects in a semiparametric regression model

Journal of Retailing and Consumer Services
2006 | Journal article
DOI: 10.1016/j.jretconser.2005.08.017
EID:

2-s2.0-31344454043
Contributors: Martínez-Ruiz, M.P.; Mollá-Descals, A.; Gómez-Borja, M.A.; Rojo-Álvarez, J.L.
Source: Self-asserted source
MIGUEL-ANGEL GOMEZ-BORJA via Scopus - Elsevier

Peer review (1 review for 1 publication/grant)

Review activity for IGI Global Book Chapter Peer Reviews (1)
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