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Works (5)

Measuring Willingness to Pay: A Comparative Method of Valuation

Journal of Marketing
2024-05 | Journal article
DOI: 10.1177/00222429231195564
Contributors: Sharlene He; Eric T. Anderson; Derek D. Rucker
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How uncertainty affects information search among consumers: a curvilinear perspective

Marketing Letters
2023-09 | Journal article
DOI: 10.1007/s11002-022-09657-0
Contributors: Sharlene He; Derek D. Rucker
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Using theoretical frameworks in behavioral research

Journal of Business Research
2023-06 | Journal article
DOI: 10.1016/j.jbusres.2023.113758
Contributors: Bobby J. Calder; Sharlene He; Brian Sternthal
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Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect

Journal of Consumer Research
2023-05-15 | Journal article
DOI: 10.1093/jcr/ucac055
Contributors: Sharlene He; Brian Sternthal; Amna Kirmani; Stacy Wood; Sankar Sen
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Conceptualizing and measuring pathways for how object attachment affects willingness to pay (WTP)

Current Opinion in Psychology
2021-06 | Journal article
DOI: 10.1016/j.copsyc.2020.09.008
Contributors: Sharlene He; Eric T. Anderson
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Peer review (4 reviews for 1 publication/grant)

Review activity for Marketing letters. (4)
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