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Works (7)

The Future of Marketing and Marketing Education

Journal of Marketing Education
2025-04 | Journal article
DOI: 10.1177/02734753241269838
Contributors: Dhruv Grewal; Abhijit Guha; Cinthia Beccacece Satornino; Marc Becker
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I Care That You Don’t Share: Confidentiality in Student-Robot Interactions

Journal of Service Research
2025-02 | Journal article
DOI: 10.1177/10946705241295849
Contributors: Kars Mennens; Marc Becker; Roman Briker; Dominik Mahr; Mark Steins
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AI is Changing the World: Achieving the Promise, Minimizing the Peril

Journal of Macromarketing
2024-12 | Journal article
DOI: 10.1177/02761467241289573
Contributors: Dhruv Grewal; Abhijit Guha; Marc Becker
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AI is Changing the World: For Better or for Worse?

Journal of Macromarketing
2024-12 | Journal article
DOI: 10.1177/02761467241254450
Contributors: Dhruv Grewal; Abhijit Guha; Marc Becker
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Eliminating customer experience pain points in complex customer journeys through smart service solutions

Psychology & Marketing
2024-03 | Journal article
DOI: 10.1002/mar.21938
Contributors: Heiko F. Holz; Marc Becker; Markus Blut; Stefanie Paluch
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Customer comfort during service robot interactions

Service Business
2023-03 | Journal article
DOI: 10.1007/s11628-022-00499-4
Contributors: Marc Becker; Dominik Mahr; Gaby Odekerken-Schröder
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Emotional communication by service robots: a research agenda

Journal of Service Management
2022-07-08 | Journal article
DOI: 10.1108/JOSM-10-2021-0403
Contributors: Marc Becker; Emir Efendić; Gaby Odekerken-Schröder
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