Personal information

business management, marketing, business communication, SH1_9 - Industrial organisation; entrepreneurship; R&D and innovation, SH1_10 - Management; strategy; organisational behaviour
Italy

Biography

Giuseppe Granata: PhD in management, Associate Professor of Business Management and Marketing at University Mercatorum - Rome. Adjunct Professor of Export Management at University of Naples Parthenope and Business Communication at the University of Cassino and Southern Lazio. Lecturer in several university postgraduate courses including the Master programme in Marketing & Retail Management. Visiting professor in business management at University of Paris-Est Creteil, in business communication at the University of Zaragoza and International Marketing at Autonoma University of Madrid. Member Editor and Reviewer of scientific journals and international conferences in the field of management and marketing. The main areas of research developed refer to communication strategies, marketing and management of SMEs.

Activities

Employment (4)

Mercatorum University: Rome, Lazio, IT

2020-02-14 to present | Associate Professor (Economics )
Employment
Source: Self-asserted source
Giuseppe Granata

Parthenope University of Naples: Naples, Campania , IT

2020-02-10 to present | Adjunct Professor (Department of Management and Quantitative Studies)
Employment
Source: Self-asserted source
Giuseppe Granata

University of Cassino and Southern Lazio: Cassino, Italy , IT

2006-01-03 to present | Adjunct Professor (Department of Economics and Law)
Employment
Source: Self-asserted source
Giuseppe Granata

Universita' degli Studi di Napoli Federico II: Napoli, Campania, IT

2022-11-01 to 2024-04-01 | Supplenti Docenti (DIPARTIMENTO DI SCIENZE SOCIALI)
Employment
Source: check_circle
Università degli Studi di Napoli Federico II

Education and qualifications (1)

University of Naples: Naples , Italy , IT

1985-11-01 to 1991-07-10 | Business economics (Economics )
Education
Source: Self-asserted source
Giuseppe Granata

Works (24)

Evaluation of the treatment options for COVID-19 patients using generalized hesitant fuzzy- multi criteria decision making techniques

Socio-Economic Planning Sciences
2023-08 | Journal article
Contributors: Sandip Nandi; Giuseppe Granata; Subrata Jana; Neha Ghorui; Sankar Prasad Mondal; Moumita Bhaumik
Source: check_circle
Crossref

Communicating Terroir through Wine Label Toponymy Greek Wineries Practice

Sustainability
2022-12-01 | Journal article
Contributors: Theodosios Tsiakis; Eleni Anagnostou; Giuseppe Granata; Vasiliki Manakou
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

E-Commerce And Showrooming: How Retail is Changing

INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY
2021-11-15 | Journal article
Contributors: Giuseppe Granata; Giancarlo Scozzese
Source: check_circle
Crossref

A Systematic Mapping Study on Customer Loyalty and Brand Management

Administrative Sciences
2019-01-11 | Journal article
Contributors: Andrea Moretta Tartaglione; Ylenia Cavacece; Giuseppe Russo; Giuseppe Granata
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Crossref
grade
Preferred source (of 2)‎

The Influence of Virtual Communities in Marketing Decision

International Business Research
2017-11-16 | Journal article
Contributors: Giuseppe Granata; Giancarlo Scozzese
Source: check_circle
Crossref

The Importance of Network Contract Model for SMEs` Growth

2016-06-10 | Journal article
Source: Self-asserted source
Giuseppe Granata

Business management and new technologies to improve the services

Trends and Innovations in Marketing Information Systems
2015 | Book
EID:

2-s2.0-84982851454

Contributors: Granata, G.
Source: Self-asserted source
Giuseppe Granata via Scopus - Elsevier

Single‐fiber conduction velocity test allows earlier detection of abnormalities in diabetes

2011-01-01 | Journal article
EID:

2-s2.0-79955563023

WOSUID:

WOS:000289420500006

Source: check_circle
Università degli Studi di Napoli Federico II

Anticounterfeiting tools for the protection of enterprises: some practical cases

Journal article
Source: Self-asserted source
Giuseppe Granata

Business Communication 2.0. Evolving, principles and tools of Business Communication I

Source: Self-asserted source
Giuseppe Granata

Code for the legality of small and medium-sized enterprises

Source: Self-asserted source
Giuseppe Granata

Counterfeiting of products and brands for the protection of the SMEs

Source: Self-asserted source
Giuseppe Granata

Emersion models of undeclared work. Reflections on the sidelines of an experience

Source: Self-asserted source
Giuseppe Granata

Enterprise and development: The role of social networks

Journal article
Source: Self-asserted source
Giuseppe Granata
grade
Preferred source (of 2)‎

From local to global networks. The internationalization of production of textile and clothing district

Conference paper
Source: Self-asserted source
Giuseppe Granata

Marketing policies of local products with common brand. The case of Campania

Source: Self-asserted source
Giuseppe Granata

Relationship marketing value creation to improve the customer satisfaction

Journal article
Source: Self-asserted source
Giuseppe Granata

Social media for the management of luxury Brand

Journal article
Source: Self-asserted source
Giuseppe Granata

Territorial valence of the network contract: the case Campania

Source: Self-asserted source
Giuseppe Granata

The advertising communication

Source: Self-asserted source
Giuseppe Granata

The e-WOM use as management tool of the hotel industry: a survey in the Italian marketplace.

Source: Self-asserted source
Giuseppe Granata

The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0

Source: Self-asserted source
Giuseppe Granata

Town centers in the redevelopment of the city system: creation, promotion and problems

Source: Self-asserted source
Giuseppe Granata

WEB 2.0 from traditional advertising to new media. Social media network

Conference paper
Source: Self-asserted source
Giuseppe Granata