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Erasmus University Rotterdam profile page

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ResearcherID: LFU-3207-2024

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Employment (2)

Erasmus University Rotterdam: Rotterdam, NL

2025-01-01 to present | Associate professor (Marketing)
Employment
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EUR & Erasmus MC Research Information Portal

Erasmus University Rotterdam: Rotterdam, NL

2018-09-01 to 2024-12-31 | Assistant professor (Marketing)
Employment
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Works (7)

Does the online direct channel cannibalize or synergize the retail Network?

International Journal of Research in Marketing
2025-03 | Journal article | Author
DOI: 10.1016/j.ijresmar.2024.08.001
SOURCE-WORK-ID:

8ed7fd99-9279-46f7-b148-c674e192cf13

EID:

2-s2.0-85201669617
Contributors: Michiel Van Crombrugge; Niels Holtrop; Kathleen Cleeren; Els Breugelmans
Source: check_circle
EUR & Erasmus MC Research Information Portal
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Preferred source (of 3)‎

How Retailers Change Ordering Strategies When Suppliers Go Direct

Journal of Marketing
2025-03 | Journal article | Author
DOI: 10.1177/00222429241266576
SOURCE-WORK-ID:

2796f315-04a5-443c-a5ef-90d678ed9114

EID:

2-s2.0-85206605520
Contributors: Michiel Van Crombrugge; Els Breugelmans; Femke Gryseels; Kathleen Cleeren
Source: check_circle
EUR & Erasmus MC Research Information Portal
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Preferred source (of 2)‎

How Retailers Respond When Brands Start Selling Direct

Harvard Business Review (digital)
2025-03-28 | Journal article | Author
SOURCE-WORK-ID:

ca9b9dd6-2132-400b-8b09-6d4be5db996c
Contributors: Michiel Van Crombrugge; Kathleen Cleeren; Els Breugelmans
Source: check_circle
EUR & Erasmus MC Research Information Portal

Engagement in platform markets

Journal of the Academy of Marketing Science
2025-03-04 | Journal article | Author
DOI: 10.1007/s11747-025-01089-2
SOURCE-WORK-ID:

0d9ebab1-1bc3-4fc6-927f-4e6a55773802

EID:

2-s2.0-86000190767
Contributors: Michiel Van Crombrugge; Stefan Stremersch
Source: check_circle
EUR & Erasmus MC Research Information Portal
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Preferred source (of 2)‎

Retailer marketing mix response when launching a direct channel: Not all retailers are alike

Journal of the Academy of Marketing Science
2025-02-14 | Journal article
DOI: 10.1007/s11747-025-01084-7
Contributors: Michiel Van Crombrugge; Els Breugelmans; Kathleen Cleeren; Scott A. Neslin
Source: check_circle
Crossref
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Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand

Journal of Marketing
2024-05 | Journal article
DOI: 10.1177/00222429231193371
Contributors: Michiel Van Crombrugge; Els Breugelmans; Florian Breiner; Christian W. Scheiner
Source: check_circle
Crossref
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Empirical Studies on Manufacturer Direct Channels

2018 | Dissertation or Thesis | Author
SOURCE-WORK-ID:

2813210b-4753-4ddb-a483-37b47956645a
Contributors: Michiel Van Crombrugge
Source: check_circle
EUR & Erasmus MC Research Information Portal

Peer review (3 reviews for 2 publications/grants)

Review activity for International journal of research in marketing. (1)
Review activity for Journal of retailing. (2)
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