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Employment (3)

Washington State University: Pullman, WA, US

2014-08-15 to present | Associate Professor (Marketing)
Employment
Source: Self-asserted source
Andrew Perkins

Richard Ivey School of Business University of Western Ontario: London, ON, CA

2011-08-01 to 2014-06-31 | Assistant Professor (Marketing)
Employment
Source: Self-asserted source
Andrew Perkins

Rice University: Houston, TX, US

2003-08-01 to 2011-05-01 | Assistant Professor (Marketing)
Employment
Source: Self-asserted source
Andrew Perkins

Education and qualifications (2)

Washington State University: Pullman, WA, US

2006-09-01 to 2008-05-01 | MBA (Marketing)
Education
Source: Self-asserted source
Andrew Perkins

Washington State University: Pullman, WA, US

1991-09-01 to 2006-05-01 | M.S. (Environmental Science)
Education
Source: Self-asserted source
Andrew Perkins

Works (49)

Into the matrix: collecting psychometric data from consumers immersed in virtual worlds

Journal of Marketing Theory and Practice
2024-07-02 | Journal article
DOI: 10.1080/10696679.2023.2202861
Contributors: Kamal Ahmmad; Elizabeth Howlett; Andrew Perkins
Source: check_circle
Crossref

Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements

Journal of Advertising
2024-05-26 | Journal article
DOI: 10.1080/00913367.2023.2236149
Contributors: Sheng Bi; Andrew Perkins; Huan Chen; Benjamin Phifer
Source: check_circle
Crossref

Shelter Medicine Sustainability from an Academic Perspective: Challenges and Issues

Journal of Veterinary Medical Education
2023-12-20 | Journal article
DOI: 10.3138/jvme-2022-0080
Contributors: Emily McCobb; P. Cynda Crawford; Mycah L. Harrold; Julie K. Levy; Andrew Perkins; Chelsea L. Reinhard; Brittany Watson
Source: check_circle
Crossref

Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising

Journal of Advertising
2023-10-20 | Journal article
DOI: 10.1080/00913367.2023.2255234
Contributors: Deepika Naidu; Andrew W. Perkins; Elizabeth Howlett
Source: check_circle
Crossref

Pink tasks: Feminists and their preferences for premium beauty products

Psychology & Marketing
2023-08 | Journal article
DOI: 10.1002/mar.21826
Contributors: Mycah L. Harrold; Chadwick J. Miller; Andrew W. Perkins
Source: check_circle
Crossref

Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses among Overweight Identifiers

Journal of Advertising
2021-03-15 | Journal article
DOI: 10.1080/00913367.2020.1870585
Contributors: Scott Connors; Katie Spangenberg; Andrew Perkins; Mark Forehand
Source: check_circle
Crossref

Crowdsourcing the Implicit Association Test: Limitations and Best Practices

Journal of Advertising
2020-08-07 | Journal article
DOI: 10.1080/00913367.2020.1806155
Contributors: Scott Connors; Katie Spangenberg; Andrew W. Perkins; Mark Forehand
Source: check_circle
Crossref

Activating stereotypes with brand imagery: The role of viewer political identity

Journal of Consumer Psychology
2017 | Journal article
Source: Self-asserted source
Andrew Perkins

The warmth of our regrets: Managing regret through physiological regulation and consumption

Journal of Consumer Psychology
2017 | Journal article
Source: Self-asserted source
Andrew Perkins

Fostering and Leveraging Consumer-Brand Relationships: A Psychological Distance Perspective

ACR North American Advances
2016 | Journal article
Source: Self-asserted source
Andrew Perkins

How Health-Based Body Image Stereotypes in Advertising Perpetuate Unhealthy Consumption Decisions Among At Risk Populations

ACR North American Advances
2016 | Journal article
Source: Self-asserted source
Andrew Perkins

Improving Exercise Adherence and Physical Measures in English-Speaking Latina Women

Journal of racial and ethnic health disparities
2015 | Journal article
Source: Self-asserted source
Andrew Perkins

Abstract P440: Physical Activity Participation Increase in the Latina Population Using Evaluative Conditioning with Hypertrophy Training

2014 | Other
Source: Self-asserted source
Andrew Perkins

Embodied cognition and social consumption: Self-regulating temperature through social products and behaviors

Journal of Consumer Psychology
2014 | Journal article
Source: Self-asserted source
Andrew Perkins

The Warmth of Our Regrets: Regulating Regret Through Temperature

ACR North American Advances
2014 | Journal article
Source: Self-asserted source
Andrew Perkins

Measuring implicit and explicit attitudes toward foreign accented speech

Journal of Language and Social Psychology
2013 | Journal article
Source: Self-asserted source
Andrew Perkins

Self-Brand Connection, Schadenfreude, and Sympathy: a Person-Centered Approach to Understanding Emotional Reactions to Product Failure

ACR North American Advances
2013 | Journal article
Source: Self-asserted source
Andrew Perkins

The Warmth of Our Regrets

ACR North American Advances
2013 | Journal article
Source: Self-asserted source
Andrew Perkins

Benevolent sexism at work: Gender differences in the distribution of challenging developmental experiences

Journal of Management
2012 | Journal article
Source: Self-asserted source
Andrew Perkins

For Love of Brand and Community: Why Self-Brand Connection Changes the Nature of Social Comparisons Involving Prestige Brands

ACR North American Advances
2012 | Journal article
Source: Self-asserted source
Andrew Perkins

Thin Women Display Hedonic Treadmill Tendencies Regarding Their Weight Vs. Overweight Counterpart!

MEDICINE AND SCIENCE IN SPORTS AND EXERCISE
2012 | Conference paper
Source: Self-asserted source
Andrew Perkins

Implicit self-referencing: The effect of nonvolitional self-association on brand and product attitude

Journal of Consumer Research
2011 | Journal article
Source: Self-asserted source
Andrew Perkins

When are automatic social comparisons not automatic? The effect of cognitive systems on user imagery-based self-concept activation

Journal of Consumer Psychology
2011 | Journal article
Source: Self-asserted source
Andrew Perkins

Implicit social cognition and indirect measures in consumer behavior.

2010 | Journal article
Source: Self-asserted source
Andrew Perkins

The Color of the Chameleon Depends on the Prime Type

ACR North American Advances
2010 | Journal article
Source: Self-asserted source
Andrew Perkins

An assessment of the fakeability of self-report and implicit personality measures

Journal of Research in Personality
2009 | Journal article
Source: Self-asserted source
Andrew Perkins

Effect of exposure to small pharmaceutical promotional items on treatment preferences

Archives of internal medicine
2009 | Journal article
Source: Self-asserted source
Andrew Perkins

Ethnic differences in the stigma of obesity: Identification and engagement with a thin ideal

Journal of Experimental Social Psychology
2009 | Journal article
Source: Self-asserted source
Andrew Perkins

The Branded Physician’S Office: Effects of Exposure to Small Pharmaceutical Promotional Items on Physician Treatment Preferences

ACR North American Advances
2009 | Journal article
Source: Self-asserted source
Andrew Perkins

The Shaping of Social Identity: Assimilation/Contrast Responses to Ad Exposure

ACR North American Advances
2009 | Journal article
Source: Self-asserted source
Andrew Perkins

Measuring the nonconscious

CP Haugtvedt, P. Herr., & FR Kardes (2008). Handbook of consumer psychology
2008 | Journal article
Source: Self-asserted source
Andrew Perkins

The branded physician's office: Effects of exposure to small pharmaceutical promotional items on physician treatment preferences

JOURNAL OF GENERAL INTERNAL MEDICINE
2008 | Conference paper
Source: Self-asserted source
Andrew Perkins

‘Gentlemen and Ladies, Lend Me Your Attitudes’: Implicit Attitudes Resulting from Mere Group Association

2008 | Other
Source: Self-asserted source
Andrew Perkins

An investigation of the validity of implicit measures of personality

2007 | Dissertation or Thesis
Source: Self-asserted source
Andrew Perkins

Examining the question-behavior effect using the implicit association test

ACR North American Advances
2007 | Journal article
Source: Self-asserted source
Andrew Perkins

Ladies and gentlemen, lend me your attitudes…: Implicit attitude formation as a result of group membership and consumption stereotypes

ACR North American Advances
2007 | Journal article
Source: Self-asserted source
Andrew Perkins

Understanding the self-prophecy phenomenon

ACR European Advances
2007 | Journal article
Source: Self-asserted source
Andrew Perkins

Decomposing the implicit self-concept: The relative influence of semantic meaning and valence on attribute self-association

Social cognition
2006 | Journal article
Source: Self-asserted source
Andrew Perkins

Implicit assimilation and explicit contrast: A set/reset model of response to celebrity voice-overs

Journal of Consumer Research
2005 | Journal article
Source: Self-asserted source
Andrew Perkins

JOURNAL OF CONSUMER RESEARCH

2005 | Journal article
Source: Self-asserted source
Andrew Perkins

Decomposing IAT-Measured Self-Associations: The Relative Influence of Semantic Meaning and Valence

Unpublished manuscript, Rice University, Houston, TX
2004 | Journal article
Source: Self-asserted source
Andrew Perkins

Measuring Implicit Self-Concept Domains With the Implicit Association Test

ACR North American Advances
2003 | Journal article
Source: Self-asserted source
Andrew Perkins

The implicit self-concept: the structure of the self-concept and its influence on attitude formation at an unconscious level

2003 | Dissertation or Thesis
Source: Self-asserted source
Andrew Perkins

Trade dress and consumer perception of product similarity

Journal of Hospitality & Tourism Research
2000 | Journal article
Source: Self-asserted source
Andrew Perkins

Two more self-prophecy experiments

ACR North American Advances
1999 | Journal article
Source: Self-asserted source
Andrew Perkins

Decomposing Implicit Associations with the Self: The Relative Influence of Semantic Meaning and Valence

Journal article
Source: Self-asserted source
Andrew Perkins

Participant Motivation: A Critical Consideration

Industrial--Organizational Psychologist
Journal article
Source: Self-asserted source
Andrew Perkins

The structure of implicit self-domains as a mechanism for approach and avoidance behavior motivation

Journal article
Source: Self-asserted source
Andrew Perkins

TITLE: Measuring the Non-conscious: Implicit Social Cognition on Consumer Behavior

Journal article
Source: Self-asserted source
Andrew Perkins
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