Lázaro Florido-Benítez (0000-0003-3360-6423)

Personal information

Biography

Lázaro Florido-Benítez

Department of Economics and Business Administration, University of Málaga, 29071 Málaga (Spain), lfb@uma.es
Lázaro Florido-Benítez holds a PhD in Tourism and marketing from the University of Malaga, Spain, and a Master’s in Management of Airports–Aeronautics from the European Business School. He is a lecturer and researcher in the economics and business administration Department. Lázaro is a reviewer for a number of international academic journals, such as Tourism Management Perspectives, Tourism Review, Journal of Air Transport Management, and Sustainability, amongst many others. His main research interests include tourism, digital marketing, airport marketing, and air transport connectivity. In the area of tourism, he has investigated the promotion of tourist destinations, how airports and destinations promote marketing strategies through digital marketing, mobile marketing, the impact of mobile marketing at airports, and the impact of airports and airlines on the tourist destination, amongst many others. He has published in many peer-reviewed journals on topics such as tourism, airports, marketing, and cybersecurity.

Activities

Collapse all

University of Malaga: Málaga, Andalusia, ES

2015-06-06 to present | Lecturer and researcher (Economics and Business Administration)

Employment

Lázaro Florido-Benítez

https://orcid.org/0000-0003-3360-6423

Personal information

Emails & domains

Verified email domains

Other IDs

Keywords

Countries

Biography

Activities

Employment (1)

University of Malaga: Málaga, Andalusia, ES

Education and qualifications (1)

University of Malaga: Málaga, Andalusia, ES

Works (33)

Air transport: a complex perspective for US Disney and Universal theme parks

Theme parks and museums in Asia and the Pacific region boost tourism demand in urban areas

Aerotainment – Toward a research agenda merging airports and theme parks in the experience economy

The Disruptive Use of Artificial Intelligence (AI) Will Considerably Enhance the Tourism and Air Transport Industries

The Use of Digital Twins to Address Smart Tourist Destinations’ Future Challenges

How Artificial Intelligence (AI) Is Powering New Tourism Marketing and the Future Agenda for Smart Tourist Destinations

The close complementarity of museums and theme parks as a tourist package in European capital cities

Increasing Security Levels in the Tourism and Air-Transport Industries Could Enhance African People’s Quality of Life and Tourism Demand

The Priority of Water Consumption in the Spanish Tourism Industry: A Dilemma for Residents and Researchers

EXPLORING THE SUSTAINABLE FUTURE OF E-COMMERCE COMPANIES THROUGH A DIGITAL MARKETING AND LOGISTICS CONTEXT

The accessibility of beaches for blind people and their guide dogs: accessible tourism and inclusion in Spain

Analysis of Latin American Theme Parks in a Tourism Context

The Cybersecurity Applied by Online Travel Agencies and Hotels to Protect Users’ Private Data in Smart Cities

Film-induced tourism – the impact the of animation, cartoon, superhero and fantasy movies

Cleaning and Hygiene in the Air Transport Industry after the COVID-19 Pandemic

English, German, and French Tourists Are Key to the Success of Andalusian Destinations (Spain)

El impacto del independentismo en el sector empresarial Catalán

A Bibliometric Overview of the International Airports and Airlines ‘IAA’ Topic in Journals and Scientific Community

The Impact of Tourism Promotion at Andalusian Eight Provinces

The Impact of Tourism Promotion at Andalusian Eight Provinces

The location of airport an added value to improve the number of visitors at US museums

The Role of the Top 50 US Cargo Airports and 25 Air Cargo Airlines in the Logistics of E-Commerce Companies

How Málaga’s airport contributes to promote the establishment of companies in its hinterland and improves the local economy

Study of relationship between Spanish Airport and Destination Marketing: An insight for Destination Management Organizations

THE WORLD AIRPORT AWARDS AS A QUALITY DISTINCTIVE AND MARKETING TOOL FOR AIRPORTS

The impact of tourism promotion in tourist destinations: a bibliometric study

Fusing International Business and Marketing: A Bibliometric Study

The Safety-Hygiene Air Corridor between UK and Spain Will Coexist with COVID-19

International mobile marketing: a satisfactory concept for companies and users in times of pandemic

New Marketing Strategy

The effects of COVID-19 on Andalusian tourism and aviation sector

The influence of demographic and situational characteristics in satisfaction and decision of tourism activities via mobile marketing

Airport mobile marketing as a channel to promote cross-selling

Peer review (3 reviews for 3 publications/grants)