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Scopus Author ID: 17433584000

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Employment (1)

Nanyang Technological University: Singapore, Singapore, SG

2018-09-06 to present | Associate Professor (Marketing)
Employment
Source: Self-asserted source
JULIEN CAYLA

Education and qualifications (1)

University of Colorado Boulder: Boulder, CO, US

1997-09-01 to 2003-08-09 | PhD in Business Administration (Marketing and Anthropology)
Education
Source: Self-asserted source
JULIEN CAYLA

Works (35)

Emotional Energy: When Customer Interactions Energize Service Employees

Journal of Marketing
2025 | Journal article
DOI: 10.1177/00222429241260637
EID:

2-s2.0-85201058566

Part of ISSN: 15477185 00222429
Contributors: Cayla, J.; Auriacombe, B.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

From social feeds to market fields: How influencer stories drive market innovation

International Journal of Research in Marketing
2025 | Journal article
DOI: 10.1016/j.ijresmar.2025.03.001
EID:

2-s2.0-105001235225

Part of ISSN: 01678116
Contributors: Cayla, J.; Bhatnagar, K.; Nanarpuzha, R.; Dey, S.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

Saved by a brand: An odyssey of personal deliverance

Marketing Theory
2025 | Journal article
DOI: 10.1177/14705931241263038
EID:

2-s2.0-105001581062

Part of ISSN: 1741301X 14705931
Contributors: Fuschillo, G.; Cayla, J.; Cova, B.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

Consumer Sovereignty and the Ethics of Recognition

Journal of Business Ethics
2024-06 | Journal article
DOI: 10.1007/s10551-023-05512-y
Contributors: Kushagra Bhatnagar; Julien Cayla; Delphine Dion; Gregorio Fuschillo
Source: check_circle
Crossref
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Brand magnification: when brands help people reconstruct their lives

European Journal of Marketing
2022 | Journal article
DOI: 10.1108/EJM-09-2020-0722
EID:

2-s2.0-85123749550

Part of ISSN: 03090566
Contributors: Fuschillo, G.; Cayla, J.; Cova, B.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

The intimacy trap: Navigating the commercial friendships of luxury

Journal of Business Research
2022 | Journal article
DOI: 10.1016/j.jbusres.2022.02.075
EID:

2-s2.0-85126595974

Part of ISSN: 01482963
Contributors: Welté, J.-B.; Cayla, J.; Cova, B.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

Navigating contradictory logics in the field of luxury retailing

Journal of Retailing
2022-10 | Journal article
DOI: 10.1016/j.jretai.2021.11.002
Contributors: Jean-Baptiste Welté; Julien Cayla; Eileen Fischer
Source: check_circle
Crossref
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Recognition in India’s new service professions: gym trainers and coffee baristas

Consumption Markets and Culture
2020 | Journal article
DOI: 10.1080/10253866.2019.1586678
EID:

2-s2.0-85063143490

Part of ISSN: 1477223X 10253866
Contributors: Baas, M.; Cayla, J.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

Fetish, magic, marketing

Magical Capitalism: Enchantment, Spells, and Occult Practices in Contemporary Economies
2018 | Book chapter
Part of DOI: 10.1007/978-3-319-74397-4_5
EID:

2-s2.0-85062934491

ISBN: 9783319743974 9783319743967
Contributors: Arnould, E.; Cayla, J.; Dion, D.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

Re-conceptualizing escape in consumer research

Qualitative Market Research
2018 | Journal article
DOI: 10.1108/QMR-01-2017-0030
EID:

2-s2.0-85056269269

Part of ISSN: 13522752
Contributors: Cova, B.; Carù, A.; Cayla, J.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
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Fetish, magic, marketing

Anthropology Today
2017 | Journal article
DOI: 10.1111/1467-8322.12339
EID:

2-s2.0-85016974795

Part of ISSN: 14678322 0268540X
Contributors: Arnould, E.; Cayla, J.; Dion, D.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
Preferred source (of 2)‎

Language and power in India's “new services”

Journal of Business Research
2017 | Journal article
DOI: 10.1016/j.jbusres.2016.07.014
EID:

2-s2.0-84994035420

Part of ISSN: 01482963
Contributors: Cayla, J.; Bhatnagar, K.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
Preferred source (of 2)‎

Selling pain to the saturated self

Journal of Consumer Research
2017 | Journal article
DOI: 10.1093/jcr/ucw071
EID:

2-s2.0-85020111441

Part of ISSN: 00935301
Contributors: Scott, R.; Cayla, J.; Cova, B.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
Preferred source (of 2)‎

Ethnography guiding brand strategy: Rum & real blokes

Handbook of Anthropology in Business
2016 | Book chapter
Part of DOI: 10.1201/9781315427850-27
EID:

2-s2.0-85106105282

ISBN: 9781315427843 9781611321715
Contributors: Agafonoff, N.; Cayla, J.; Heath, B.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

Consumer Fetish: Commercial Ethnography and the Sovereign Consumer

Organization Studies
2015 | Journal article
DOI: 10.1177/0170840615580012
EID:

2-s2.0-84942091607

Part of ISSN: 17413044 01708406
Contributors: Arnould, E.J.; Cayla, J.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
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Ethnography Guiding Brand Strategy: Rum & Real Blokes

Handbook of Anthropology in Business
2014 | Journal article
WOSUID: WOS:000442526300024
Source: check_circle
Web of Science Researcher Profile Sync

Stories that deliver business insights

MIT Sloan Management Review
2014 | Journal article
EID:

2-s2.0-84893095491

Part of ISSN: 15329194
Contributors: Cayla, J.; Beers, R.; Arnould, E.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

Stories That Deliver Business Insights

MIT Sloan Management Review
2014 | Journal article
WOSUID: WOS:000349516900012
Source: check_circle
Web of Science Researcher Profile Sync

Brand mascots as organisational totems

Journal of Marketing Management
2013 | Journal article
DOI: 10.1080/0267257X.2012.759991
EID:

2-s2.0-84875380595

Part of ISSN: 14721376 0267257X
Contributors: Cayla, J.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
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Erratum to Party time: Recreation rituals in the world of B2B (Journal of Marketing Manageme)

Journal of Marketing Management
2013 | Journal article
DOI: 10.1080/0267257X.2013.845030
EID:

2-s2.0-84885960593

Part of ISSN: 0267257X 14721376
Contributors: Cova, B.; Cayla, J.; Maltese, L.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

Ethnographic stories for market learning

Journal of Marketing
2013 | Journal article
DOI: 10.1509/jm.12.0471
EID:

2-s2.0-84884486244

Part of ISSN: 15477185 00222429
Contributors: Cayla, J.; Arnould, E.J.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
Preferred source (of 2)‎

Party time: Recreation rituals in the world of B2B

Journal of Marketing Management
2013 | Journal article
DOI: 10.1080/0267257X.2013.803138
EID:

2-s2.0-84885955090

Part of ISSN: 0267257X 14721376
Contributors: Cayla, J.; Cova, B.; Maltese, L.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
Preferred source (of 2)‎

Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising

Journal of Macromarketing
2012 | Journal article
DOI: 10.1177/0276146712442547
EID:

2-s2.0-84866280030

Part of ISSN: 15526534 02761467
Contributors: Cayla, J.; Elson, M.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
Preferred source (of 2)‎

Mapping the play of organizational identity in foreign market adaptation

Journal of Marketing
2012 | Journal article
DOI: 10.1509/jm.10.0015
EID:

2-s2.0-84869099374

Part of ISSN: 00222429 15477185
Contributors: Cayla, J.; Penaloza, L.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
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Globalization on the Ground: Media and the Transformation of Culture, Class and Gender in India

Asian Studies Review
2011 | Journal article
WOSUID: WOS:000299211800020
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Introduction: Inside Marketing: Practices, Ideologies, Devices

Inside Marketing: Practices, Ideologies, Devices
2011 | Book
Part of DOI: 10.1093/acprof:oso/9780199576746.003.0001
EID:

2-s2.0-84920166867

Part of ISBN: 9780191724916 9780199576746
Contributors: Zwick, D.; Cayla, J.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

Mapping the Future of Consumers

Inside Marketing: Practices, Ideologies, Devices
2011 | Book chapter
Part of DOI: 10.1093/acprof:oso/9780199576746.003.0015
EID:

2-s2.0-84920191337

ISBN: 9780191724916 9780199576746
Contributors: Cayla, J.; Peñaloza, L.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

Business in Asia

Asian Studies Review
2009 | Journal article
DOI: 10.1080/13602380902781716
WOSUID: WOS:000207919800033
Contributors: Ying Zhu
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Web of Science Researcher Profile Sync

Global branding

The SAGE Handbook of International Marketing
2009 | Book chapter
Part of DOI: 10.4135/9780857021007.n17
EID:

2-s2.0-77956576742

ISBN: 9780857021007 9781412934282
Contributors: Roberts, J.; Cayla, J.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

A cultural approach to branding in the global marketplace

Journal of International Marketing
2008 | Journal article
DOI: 10.1509/jimk.16.4.86
EID:

2-s2.0-58149251905

Part of ISSN: 1069031X
Contributors: Cayla, J.; Arnould, E.J.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
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Asian brands and the shaping of a transnational imagined community

Journal of Consumer Research
2008 | Journal article
DOI: 10.1086/587629
EID:

2-s2.0-47749084639

Part of ISSN: 00935301
Contributors: Cayla, J.; Eckhardt, G.M.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
Preferred source (of 2)‎

Asian brands without borders: Regional opportunities and challenges

International Marketing Review
2007 | Journal article
DOI: 10.1108/02651330710761017
EID:

2-s2.0-34547318748

Part of ISSN: 02651335
Contributors: Cayla, J.; Eckhardt, G.M.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier
grade
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The Production of Consumer Representations

ADVANCES IN CONSUMER RESEARCH, VOL 33
2006 | Journal article
WOSUID: WOS:000271331500104
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Web of Science Researcher Profile Sync

Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research

Handbook of Qualitative Research Methods in Marketing
2006 | Journal article
DOI: 10.4337/9781847204127.00030
WOSUID: WOS:000279642400021
Source: check_circle
Web of Science Researcher Profile Sync

Writing pictures/taking fieldnotes: Towards a more visual and material ethnographic consumer research

Handbook of Qualitative Research Methods in Marketing
2006 | Book chapter
Part of DOI: 10.4337/9781847204127.00030
EID:

2-s2.0-84867365701

ISBN: 9781847204127 9781845421007
Contributors: Peñaloza, L.; Cayla, J.
Source: Self-asserted source
JULIEN CAYLA via Scopus - Elsevier

Peer review (31 reviews for 14 publications/grants)

Review activity for Australian journal of management. (1)
Review activity for Consumption, markets & culture. (4)
Review activity for Customer needs and solutions. (2)
Review activity for European journal of marketing. (1)
Review activity for International marketing review. (3)
Review activity for Journal of cross-cultural psychology (1)
Review activity for Journal of international marketing. (1)
Review activity for Journal of macromarketing (2)
Review activity for Journal of marketing management. (3)
Review activity for Journal of marketing. (3)
Review activity for Journal of the Academy of Marketing Science. (2)
Review activity for Marketing letters. (1)
Review activity for Marketing theory (5)
Review activity for The journal of consumer research. (2)
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