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Employment (1)

International Management Institute - New Delhi: New Delhi, Delhi, IN

Professor (marketing )
Employment
Source: Self-asserted source
Neena Sondhi

Works (7)

The role of consumer attitude and attachment in determining the effect of advertiser credibility on brand loyalty

Asia Pacific Journal of Marketing and Logistics
2024-12-03 | Journal article
DOI: 10.1108/APJML-02-2024-0246
Contributors: Rituparna Basu; Neena Sondhi
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Toward a measure of brand pride: scale development and validation

Journal of Brand Management
2024-07 | Journal article
DOI: 10.1057/s41262-023-00350-9
Contributors: Subarna Nandy; Neena Sondhi; Himanshu Joshi
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Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)

International Journal of Consumer Studies
2024-01 | Journal article
DOI: 10.1111/ijcs.13000
Contributors: Gourab De; Neena Sondhi; Ayona Bhattacharjee; Himanshu Joshi
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Crossref

Socio-Demographic and Loyalty Assessment of Brand Proud Consumers: A Segmentation Study

Journal of International Consumer Marketing
2024-01 | Journal article
DOI: 10.1080/08961530.2023.2195692
Contributors: Subarna Nandy; Neena Sondhi; Himanshu Joshi
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Internet addiction as a multi-dimensional concept and its relationship with well-being: evidence from PLS-SEM and IPMA analysis

Behaviour & Information Technology
2023-12-10 | Journal article
DOI: 10.1080/0144929X.2022.2148559
Contributors: Himanshu Joshi; Neena Sondhi
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Crossref

Profiling the online premium brand consumers based on their fashion orientation

Asia Pacific Journal of Marketing and Logistics
2023-02-09 | Journal article
DOI: 10.1108/APJML-07-2021-0492
Contributors: Neena Sondhi; Rituparna Basu
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Crossref

Online versus offline: preferred retail choice for premium brand purchase

International Journal of Retail & Distribution Management
2021-09-29 | Journal article
DOI: 10.1108/IJRDM-05-2020-0181
Contributors: Rituparna Basu; Neena Sondhi
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Crossref

Peer review (1 review for 1 publication/grant)

Review activity for Journal of brand management. (1)
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