Jeen John (0009-0003-5261-8929)

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An Exploration of Clustering Algorithms for Customer Segmentation in the UK Retail Market

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2023-10 | Journal article | Author

DOI: 10.3390/analytics2040042

Contributors: Jeen John; Olamilekan Shobayo; Bayode Ogunleye

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Multidisciplinary Digital Publishing Institute

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Jeen John

https://orcid.org/0009-0003-5261-8929

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An Exploration of Clustering Algorithms for Customer Segmentation in the UK Retail Market