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Employment (1)

University of Colorado Boulder: Boulder, US

2024-08-19 to present | Assistant Professor (Advertising, Public Relations and Media Design)
Employment
Source: Self-asserted source
WooJin Kim

Works (13)

That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising

International Journal of Advertising
2024-10-15 | Journal article
DOI: 10.1080/02650487.2024.2411669
Contributors: WooJin Kim; Yuhosua Ryoo; Yung Kyun Choi
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Crossref

Bridging the health literacy gap through AI chatbot design: the impact of gender and doctor cues on chatbot trust and acceptance

Internet Research
2024-09-17 | Journal article
DOI: 10.1108/INTR-08-2023-0702
Contributors: Eunjoo Jin; Yuhosua Ryoo; WooJin Kim; Y. Greg Song
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Crossref

The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns

International Journal of Advertising
2024-04-02 | Journal article
DOI: 10.1080/02650487.2023.2226510
Part of ISSN: 0265-0487
Part of ISSN: 1759-3948
Contributors: Yuhosua Ryoo; Soheil Kafiliveyjuyeh; Jung Ah Lee; WooJin Kim; Yongjun Sung
Source: Self-asserted source
WooJin Kim

Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns

Journal of Business Ethics
2024-01 | Journal article
DOI: 10.1007/s10551-023-05369-1
Contributors: Yuhosua Ryoo; WooJin Kim
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Crossref

The blame shift: Robot service failures hold service firms more accountable

Journal of Business Research
2024-01 | Journal article
DOI: 10.1016/j.jbusres.2023.114360
Contributors: Yuhosua Ryoo; Yongwoog Andy Jeon; WooJin Kim
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Crossref

Price-ethicality association: When price discounts inhibit ethical purchasing

Journal of Business Research
2023-12 | Journal article
DOI: 10.1016/j.jbusres.2023.114242
Part of ISSN: 0148-2963
Contributors: Yuhosua Ryoo; WooJin Kim
Source: Self-asserted source
WooJin Kim

Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns

Journal of Advertising
2023-08-08 | Journal article
DOI: 10.1080/00913367.2022.2043795
Contributors: WooJin Kim; Yuhosua Ryoo; SoYoung Lee; Jung Ah Lee
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Crossref

Hypocrisy Induction in Advertising

Journal of Advertising
2023-05-27 | Journal article
DOI: 10.1080/00913367.2022.2043793
Contributors: WooJin Kim; Yuhosua Ryoo; Minette Drumwright; Sukki Yoon
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Crossref

Using Descriptive and Injunctive Norms to Encourage COVID-19 Social Distancing and Vaccinations

Health Communication
2023-03-21 | Journal article
DOI: 10.1080/10410236.2021.1973702
Part of ISSN: 1041-0236
Part of ISSN: 1532-7027
Contributors: Yuhosua Ryoo; WooJin Kim
Source: Self-asserted source
WooJin Kim

The Psychological Consequences of Envying Influencers on Instagram

Cyberpsychology, Behavior, and Social Networking
2022-11-01 | Journal article
DOI: 10.1089/cyber.2022.0001
Contributors: Jung Ah Lee; So Young Lee; Yuhosua Ryoo; WooJin Kim; Yongjun Sung
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Crossref

Greener than Others? Exploring Generational Differences in Green Purchase Intent

International Journal of Market Research
2022-05 | Journal article
DOI: 10.1177/14707853211034108
Part of ISSN: 1470-7853
Part of ISSN: 2515-2173
Contributors: Chang-Dae Ham; Un Chae Chung; Woo Jin Kim; Seo Yoon Lee; Sang-Hwa Oh
Source: Self-asserted source
WooJin Kim

Hypocrisy Induction: Using Chatbots to Promote COVID-19 Social Distancing

Cyberpsychology, Behavior, and Social Networking
2022-01-01 | Journal article
DOI: 10.1089/cyber.2021.0057
Contributors: WooJin Kim; Yuhosua Ryoo
Source: check_circle
Crossref

Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals

International Journal of Advertising
2021-11-17 | Journal article
DOI: 10.1080/02650487.2021.1988218
Part of ISSN: 0265-0487
Part of ISSN: 1759-3948
Contributors: WooJin Kim; Yuhosua Ryoo; Sukki Yoon; Kacy Kim
Source: Self-asserted source
WooJin Kim
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