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Scopus Author ID: 57195487172
Scopus Author ID: 57195487172
ResearcherID: AAC-8853-2019

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Employment (6)

King's College London: London, GB

Employment
Source: check_circle
King's College London

King's College London: London, London, GB

2018 to present | Teaching Fellow in Marketing (King's Business School, Marketing Subject Group)
Employment
Source: Self-asserted source
Matteo Montecchi

University of the Arts London: London, London, GB

2016-05 to 2018-08 | Senior Lecturer in Fashion Marketing (Fashion Business School)
Employment
Source: Self-asserted source
Matteo Montecchi

Glasgow Caledonian University: Glasgow, Glasgow, GB

2015-09 to 2016-05 | Senior Lecturer in Luxury Goods Marketing (GCU London)
Employment
Source: Self-asserted source
Matteo Montecchi

University of the Arts London: London, London, GB

2013-09 to 2015-08 | Senior Lecturer in Fashion Marketing (School of Management and Science)
Employment
Source: Self-asserted source
Matteo Montecchi

University of the Arts London: London, London, GB

2012-09 to 2013-09 | Lecturer in Fashion Marketing (School of Management and Science)
Employment
Source: Self-asserted source
Matteo Montecchi

Professional activities (3)

Cass Business School: London, London, GB

2020 to present | Visiting Lecturer in Strategic Marketing
Invited position
Source: Self-asserted source
Matteo Montecchi

Politecnico di Milano: Milano, Lombardia, IT

2018 to 2019 | Adjunct Professor (Entrepreneurial Marketing) (School of Design)
Invited position
Source: Self-asserted source
Matteo Montecchi

Università Cattolica del Sacro Cuore: Milano, Lombardia, IT

2017 to 2019 | Visiting Lecturer in International Marketing
Invited position
Source: Self-asserted source
Matteo Montecchi

Works (28)

Managing change when integrating artificial intelligence (AI) into the retail value chain: The AI implementation compass

Journal of Business Research
2025-02 | Journal article
DOI: 10.1016/j.jbusres.2025.115198
Contributors: Jeandri Robertson; Elsamari Botha; Kim Oosthuizen; Matteo Montecchi
Source: check_circle
Crossref
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Human Values Across the Lifespan

PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN
2025-02-05 | Journal article | Author
DOI: 10.1177/01461672241312570
SOURCE-WORK-ID:

47f12b24-d093-41c1-a801-88a371623e71

PMID: 39907273
EID:

2-s2.0-85217008465
Contributors: Andrés Gvirtz; Matteo Montecchi; Amy Selby; Friedrich M Götz
Source: check_circle
King's College London

Perceived brand transparency: A conceptualization and measurement scale

Psychology & Marketing
2024-10 | Journal article
DOI: 10.1002/mar.22048
Contributors: Matteo Montecchi; Kirk Plangger; Douglas West; Ko de Ruyter
Source: check_circle
Crossref

Marketing experts are always right…aren’t they? Disentangling the effects of expertise and decision-making processes

Psychology & Marketing
2024-07-01 | Journal article | Author
DOI: 10.1002/mar.21988
SOURCE-WORK-ID:

7b85a592-c9ad-4488-8437-c420074b76fc

EID:

2-s2.0-85186925185
Contributors: Matteo Montecchi; Andrés Gvirtz; Kirk Anton Plangger; Gerard P. Prendergast; Douglas West
Source: check_circle
King's College London
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From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market

Journal of Public Policy & Marketing
2024-01 | Journal article
DOI: 10.1177/07439156231183645
Contributors: Matteo Montecchi; Maria Rita Micheli; Mario Campana; Hope Jensen Schau
Source: check_circle
Crossref

The Impact of Voice Assistants on Effort Saving, Decision Delegation and Satisfaction

Developments in Marketing Science
2023 | Book chapter | Author
DOI: 10.1007/978-3-031-24687-6_104
SOURCE-WORK-ID:

171da836-dd94-49bb-ad45-b2a6058a851d

EID:

2-s2.0-85151289874
Contributors: George Panton; Zixuan Mia Cheng; Anouk de Regt; Matteo Montecchi; Kirk Anton Plangger
Source: check_circle
King's College London

The Influencing Factors of Social Presence on Loyalty in Social Commerce

Developments in Marketing Science
2023 | Book chapter | Author
DOI: 10.1007/978-3-031-24687-6_165
SOURCE-WORK-ID:

17f4cc72-cfa1-45ed-a807-221313614d83

EID:

2-s2.0-85151245330
Contributors: Tanapol Yoonaisil; ILIA PROTOPAPA; Matteo Montecchi
Source: check_circle
King's College London

Insider stories

Humanities and Social Sciences Communications
2023-12 | Journal article | Author
DOI: 10.1057/s41599-023-01672-4
SOURCE-WORK-ID:

06635c81-cd8b-4c14-b9f4-8c9e209c40ea

EID:

2-s2.0-85161422740

EID:

2-s2.0-85161422740
Contributors: Indira Sen; Daniele Quercia; Licia Capra; Matteo Montecchi; Sanja Šćepanović
Source: check_circle
King's College London
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Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk

Psychology & Marketing
2023-10 | Journal article
DOI: 10.1002/mar.21866
Contributors: Kirk Plangger; Ben Marder; Matteo Montecchi; Richard Watson; Leyland Pitt
Source: check_circle
Crossref
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Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices

Journal of the Academy of Marketing Science
2023-07 | Journal article
DOI: 10.1007/s11747-022-00896-1
Contributors: Francesca Bonetti; Matteo Montecchi; Kirk Plangger; Hope Jensen Schau
Source: check_circle
Crossref

Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Response Via Text Analysis

Developments in Marketing Science
2022 | Book chapter | Author
DOI: 10.1007/978-3-030-89883-0_22
SOURCE-WORK-ID:

cb509911-5c8d-4724-8109-dcea62c1f1b0

EID:

2-s2.0-85127936191
Contributors: Lifeng Li; Zixuan (Mia) Cheng; Anouk de Regt; Jianyu Hao; Matteo Montecchi
Source: check_circle
King's College London

“Does It Go Without Saying?” Implication of Electronic Word of Mouth in Luxury Branding

Developments in Marketing Science
2022 | Book chapter | Author
DOI: 10.1007/978-3-030-89883-0_73
SOURCE-WORK-ID:

6e932f97-e33b-470d-910f-39d7e5aa85fd

EID:

2-s2.0-85127962705
Contributors: Harjordan Mander; Zixuan (Mia) Cheng; Anouk De Regt; Rayan Fawaz; Matteo Montecchi
Source: check_circle
King's College London

Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology

European Journal of Marketing
2022-11-21 | Journal article
DOI: 10.1108/EJM-03-2022-0159
Contributors: Matteo Montecchi; Francesca Bonetti; Kirk Plangger; Hope Jensen Schau
Source: check_circle
Crossref

That’s So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content

Journal of Advertising
2022-08-08 | Journal article
DOI: 10.1080/00913367.2022.2053901
Contributors: Colin Campbell; Sean Sands; Matteo Montecchi; Hope Jensen Schau
Source: check_circle
Crossref
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Reimagining Marketing Strategy: Driving the Debate on Grand Challenges

Journal of the academy of marketing science
2022-01 | Other | Author
DOI: 10.1007/s11747-021-00806-x
SOURCE-WORK-ID:

068ea13c-4ad0-46d1-b927-2859a1c173d1

EID:

2-s2.0-85113167567
Contributors: Ko de Ruyter; Debbie Isobel Keeling; Kirk Anton Plangger; Matteo Montecchi; Maura L Scott; Darren Dahl
Source: check_circle
King's College London

Supply chain transparency

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
2021-08 | Journal article | Author
DOI: 10.1016/j.ijpe.2021.108152
SOURCE-WORK-ID:

520d8577-7f67-4a19-8b86-c00fe7692b86

EID:

2-s2.0-85107048892
Contributors: Matteo Montecchi; Kirk Anton Plangger; Douglas West
Source: check_circle
King's College London

Big Data Analytics, New Product Ideas, and Decision Making

Developments in Marketing Science
2020 | Book chapter | Author
DOI: 10.1007/978-3-030-39165-2_53
SOURCE-WORK-ID:

7da3cf38-01a0-450d-8256-5154be85613a

EID:

2-s2.0-85125248193
Contributors: Matteo Montecchi; Kirk Anton Plangger; Colin Campbell; Jessica Graves
Source: check_circle
King's College London

Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program

Developments in Marketing Science
2020 | Book chapter | Author
DOI: 10.1007/978-3-030-42545-6_205
SOURCE-WORK-ID:

423c323f-53f8-46fd-a411-d5facded27d4

EID:

2-s2.0-85125174217
Contributors: Kirk Anton Plangger; Colin Campbell; Karen Robson; Jianyu Hao; Matteo Montecchi
Source: check_circle
King's College London

Strategic Enablement Investments: Exploring Differences in Human and Technological Knowledge Transfers to Supply Chain Partners

INDUSTRIAL MARKETING MANAGEMENT
2020-09-02 | Journal article | Author
SOURCE-WORK-ID:

fc27f531-6007-4eaa-8708-d559873fb337

EID:

2-s2.0-85090920049
Contributors: Kirk Anton Plangger; Matteo Montecchi; Ilias Danatzis; Michael Etter; Jesper Clement
Source: check_circle
King's College London

Understanding Fake News: A Bibliographic Perspective

Defence Strategic Communications
2020-06 | Journal article | Author
DOI: 10.30966/2018.RIGA.8
SOURCE-WORK-ID:

4e8be599-d44a-4427-9c23-2e17fa860ef4
Contributors: Andrew Park; Matteo Montecchi; Cai ‘Mitsu’ Feng; Kirk Anton Plangger; Leyland Pitt
Source: check_circle
King's College London

Thinking Beyond Privacy Calculus

JOURNAL OF INTERACTIVE MARKETING
2020-05 | Journal article | Author
DOI: 10.1016/j.intmar.2019.10.004
SOURCE-WORK-ID:

ef7f8039-cc72-44a5-a3a5-effef05dc883

EID:

2-s2.0-85078272651
Contributors: Kirk Anton Plangger; Matteo Montecchi
Source: check_circle
King's College London

Luxury Goods: the Right to Selective Distribution Strategies? Reflections on the EuropeanCompetition Framework on Online Sales

Richard Whish QC (Hon) Liber Amicorum
2020-01-15 | Book chapter | Author
SOURCE-WORK-ID:

84b879c2-93c3-46f9-87bc-d65897003653

Part of ISBN: 978-1-939007-94-0
Contributors: Andrea Appella; Matteo Montecchi
Source: check_circle
King's College London

It's real, trust me! Establishing supply chain provenance using blockchain

Business Horizons
2019 | Journal article
DOI: 10.1016/j.bushor.2019.01.008
EID:

2-s2.0-85061048179
Contributors: Montecchi, M.; Plangger, K.; Etter, M.
Source: Self-asserted source
Matteo Montecchi via Scopus - Elsevier
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Little rewards, big changes

Information & Management
2019-11-02 | Journal article | Author
DOI: 10.1016/j.im.2019.103216
SOURCE-WORK-ID:

65ded521-0c6a-4d1c-a081-a9a9482df96e

EID:

2-s2.0-85132544328
Contributors: Kirk Anton Plangger; Colin Campbell; Karen Robson; Matteo Montecchi
Source: check_circle
King's College London

A false image of health: how fake news and pseudo-facts spread in the health and beauty industry

Journal of Product and Brand Management
2019-08-08 | Journal article | Author
DOI: 10.1108/JPBM-12-2018-2180
SOURCE-WORK-ID:

bde541c8-9fac-4dd6-9596-ba954805172e

EID:

2-s2.0-85071619835
Contributors: Anouk De Regt; Matteo Montecchi; Sarah Lord Ferguson
Source: check_circle
King's College London

Managing Fashion Customers

Fashion Management - A strategic approach
2018-11-12 | Book chapter | Author
SOURCE-WORK-ID:

010df438-24a8-479f-8e2d-2179c99d7165

Part of ISBN: 1137508183
Contributors: Matteo Montecchi; Francesca Bonetti
Source: check_circle
King's College London

Let it go: Consumer empowerment and user-generated content - An exploratory study of contemporary fashion marketing practices in the digital age

Advanced Fashion Technology and Operations Management
2017 | Book chapter
Part of DOI: 10.4018/978-1-5225-1865-5.ch013
EID:

2-s2.0-85028376225
Contributors: Montecchi, M.; Nobbs, K.
Source: Self-asserted source
Matteo Montecchi via Scopus - Elsevier
grade
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The effects of online consumer reviews on fashion clothing purchase intention: Peripheral cues and the moderating role of involvement

Advanced Fashion Technology and Operations Management
2017 | Book chapter
Part of DOI: 10.4018/978-1-5225-1865-5.ch014
EID:

2-s2.0-85028404962
Contributors: Dennison, J.A.; Montecchi, M.
Source: Self-asserted source
Matteo Montecchi via Scopus - Elsevier
grade
Preferred source (of 2)‎

Peer review (17 reviews for 6 publications/grants)

Review activity for Industrial marketing management. (1)
Review activity for Journal of business research. (3)
Review activity for Journal of retailing and consumer services. (1)
Review activity for Journal of retailing. (1)
Review activity for Journal of the Academy of Marketing Science. (10)
Review activity for Research policy. (1)
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