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Works (6)

The Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction

Journal of Business-to-Business Marketing
2024-01-02 | Journal article
DOI: 10.1080/1051712X.2024.2315347
Contributors: Michelle Caroline van der Merwe; Pierre Mostert; Tinashe Ndoro; Göran Svensson; Tinashe Chuchu
Source: check_circle
Crossref

TRUST AND ECONOMIC SATISFACTION AS ANTECEDENTS, AND LOYALTY AS OUTCOME, OF SMALL BUSINESS CUSTOMERS’ COOPERATION AND COORDINATION IN BANKING RELATIONSHIPS

Management & Marketing
2023-04-30 | Journal article
DOI: 10.52846/MNMK.21.1.01
Contributors: Russell KAMPANI; Pierre MOSTERT; Michelle Caroline VAN DER MERWE
Source: check_circle
Crossref

The role of relationship characteristics in switching intention and behaviour in the South African mobile telecommunications industry.

Paper presented at the 30th Annual Conference of the Southern African Institute for Management Scientists (SAIMS), Stellenbosch, 16-19 September:541-557.
2018 | Conference paper
OTHER-ID:

ISBN: 978-0-7972-1729-4
Contributors: Michelle Caroline van der Merwe
Source: Self-asserted source
Michelle Caroline van der Merwe

Switching intention: a survey of mobile network operator customers in South Africa

27th Annual Conference of the Southern African Institute for Management Scientists (SAIMS)
2015 | Conference paper
Contributors: Michelle Caroline van der Merwe
Source: Self-asserted source
Michelle Caroline van der Merwe

Getting young adults back to church: A marketing approach

HTS Teologiese Studies / Theological Studies
2013 | Journal article
DOI: 10.4102/hts.v69i2.1326
EID:

2-s2.0-84927554404
Contributors: van der Merwe, M.C.; Grobler, A.F.; Strasheim, A.; Orton, L.
Source: Self-asserted source
Michelle Caroline van der Merwe via Scopus - Elsevier

Irritants in the South African retail environment that influence young adult purchasing behaviour.

Paper presented at the 5th International Business Conference (IBC), Mauritius, 26-30 September
2011 | Conference paper
Contributors: Michelle Caroline van der Merwe; Amade, K.H.
Source: Self-asserted source
Michelle Caroline van der Merwe
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