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Employment (4)

London Metropolitan University: London, London, GB

2022-09-12 to present | Lecturer in Marketing and Digital Marketing (School of Business)
Employment
Source: Self-asserted source
Dr Michelle Willis

University of Hertfordshire: Hatfield, GB

2022-01-01 to present | Visiting Lecturer and Supervisor (Business)
Employment
Source: Self-asserted source
Dr Michelle Willis

University of Cumbria - Lancaster Campus: Lancaster, Lancashire, GB

2019-06-20 to present | Business Lecturer (Business)
Employment
Source: Self-asserted source
Dr Michelle Willis

INTO London World Education Centre: London, London, GB

2022-01-18 to 2022-09-02 | Marketing teacher (Business)
Employment
Source: Self-asserted source
Dr Michelle Willis

Education and qualifications (3)

University of Cumbria: Carlisle, Cumbria, GB

2019-04-01 to 2022-07-14 | Doctor of Philosophy in Social Media (Business)
Education
Source: Self-asserted source
Dr Michelle Willis

University of Hertfordshire: Hatfield, GB

2017-10-25 to 2018-10-13 | International Business Distinction (Business)
Education
Source: Self-asserted source
Dr Michelle Willis

University of Hertfordshire: Hatfield, GB

2013-10-25 to 2016-05-18 | Business Studies 1st Class (Business)
Education
Source: Self-asserted source
Dr Michelle Willis

Works (14)

Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspective

Psychology & Marketing
2024-10 | Journal article
Contributors: Wilson Ozuem; Silvia Ranfagni; Michelle Willis; Giada Salvietti; Kerry Howell
Source: check_circle
Crossref

Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory

Internet Research
2024-05-21 | Journal article
Contributors: Wilson Ozuem; Michelle Willis; Kerry Howell; Silvia Ranfagni; Serena Rovai
Source: check_circle
Crossref

Digital Transformation for Fashion and Luxury Brands: Theory and Practice

Palgrave
2024-04-17 | Book
Contributors: Dr Michelle Willis
Source: Self-asserted source
Dr Michelle Willis

Dynamics of user-generated content and service failure recovery: evidence from millennials

Qualitative Market Research: An International Journal
2023-11-01 | Journal article
Part of ISSN: 1352-2752
Part of ISSN: 1352-2752
Contributors: Wilson Ozuem; Michelle Willis; Silvia Ranfagni; Kerry Howell; Serena Rovai
Source: Self-asserted source
Dr Michelle Willis

Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views

Information Technology & People
2023-07-20 | Journal article
Part of ISSN: 0959-3845
Contributors: Wilson Ozuem; Michelle Willis; Silvia Ranfagni; Kerry Howell; Serena Rovai
Source: Self-asserted source
Dr Michelle Willis

Digital Marketing Strategies for Value Co-creation

Springer International Publishing
2022 | Book
Contributors: Dr Michelle Willis
Source: Self-asserted source
Dr Michelle Willis
grade
Preferred source (of 2)‎

Managing Creativity in the Age Of Data-Driven Marketing Communication

Journal of Advertising Research
2022-11-07 | Journal article
Part of ISSN: 0021-8499
Contributors: Dr Michelle Willis; Annette Kallevig; Wilson Ozuem; Michelle Willis; Silvia Ranfagni; Serena Rovai
Source: Self-asserted source
Dr Michelle Willis

Thematic analysis without paradox: sensemaking and context

Qualitative Market Research: An International Journal
2022-01-19 | Journal article
Part of ISSN: 1352-2752
Part of ISSN: 1352-2752
Contributors: Dr Michelle Willis
Source: Self-asserted source
Dr Michelle Willis

Online Brand Communities and Brand Loyalty: Toward a Social Influence Theory

The Art of Digital Marketing for Fashion and Luxury Brands
2021 | Book chapter
Part of ISBN: 9783030703233
Part of ISBN: 9783030703240
Contributors: Dr Michelle Willis
Source: Self-asserted source
Dr Michelle Willis

Online Brand Communities, Customer Participation and Loyalty in the Luxury Fashion Industry: Strategic Insights

The Art of Digital Marketing for Fashion and Luxury Brands
2021 | Book chapter
Part of ISBN: 9783030703233
Part of ISBN: 9783030703240
Contributors: Dr Michelle Willis
Source: Self-asserted source
Dr Michelle Willis

Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective

Psychology & Marketing
2021-09 | Journal article
Part of ISSN: 0742-6046
Part of ISSN: 1520-6793
Contributors: Dr Michelle Willis
Source: Self-asserted source
Dr Michelle Willis

Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective

Psychology & Marketing
2021-05 | Journal article
Part of ISSN: 0742-6046
Part of ISSN: 1520-6793
Contributors: Dr Michelle Willis
Source: Self-asserted source
Dr Michelle Willis

Effects of online brand communities on millennials' brand loyalty in the fashion industry

Psychology & Marketing
2021-05 | Journal article
Part of ISSN: 0742-6046
Part of ISSN: 1520-6793
Contributors: Dr Michelle Willis
Source: Self-asserted source
Dr Michelle Willis

An Empirical Investigation and Conceptual Model of Perceptions, Support, and Barriers to Marketing in Social Enterprises in Bangladesh

Sustainability
2021-01-02 | Journal article
Part of ISSN: 2071-1050
Contributors: Dr Michelle Willis
Source: Self-asserted source
Dr Michelle Willis