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Works (4)

The effect of social media communication on intention to vaccinate against COVID-19: A relationship mediated by perceptions of vaccine efficacy and safety

Journal of Marketing Communications
2023-03-27 | Journal article
Part of ISSN: 1352-7266
Part of ISSN: 1466-4445
Contributors: Dooyeon Park; Bruno Schivinski; Hilary Duns-McKay; Bartholomew Heeren; Elizabeth McLachlan
Source: Self-asserted source
Dooyeon Park

Replication in Advertising Research, 1980–2012: A Longitudinal Analysis of Leading Advertising Journals

Journal of Current Issues and Research in Advertising
2015 | Journal article
EID:

2-s2.0-84929250756

Part of ISBN:

21647313 10641734

Contributors: Park, J.H.; Venger, O.; Park, D.Y.; Reid, L.N.
Source: Self-asserted source
Dooyeon Park via Scopus - Elsevier

Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising

Journal of Current Issues and Research in Advertising
2015 | Journal article
EID:

2-s2.0-84929240449

Part of ISBN:

21647313 10641734

Contributors: Evans, N.J.; Park, D.
Source: Self-asserted source
Dooyeon Park via Scopus - Elsevier

Short- and long-term effects of embodied experiences in immersive virtual environments on environmental locus of control and behavior

Computers in Human Behavior
2014 | Journal article
EID:

2-s2.0-84907360136

Part of ISBN:

07475632

Contributors: Ahn, S.J.; Bailenson, J.N.; Park, D.
Source: Self-asserted source
Dooyeon Park via Scopus - Elsevier