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Works (6)

Understanding Knowledge Among White, Black, and Hispanic Audiences: Media Attention and Inequities in Factual and Perceived Knowledge

Mass Communication and Society
2025-01-03 | Journal article
DOI: 10.1080/15205436.2024.2440320
Contributors: Sara K. Yeo; Michael A. Cacciatore; Isabelle Freiling; Leona Yi-Fan Su; Jennifer S. Zhang; Meaghan McKasy; Sung In Choi
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Communicating About Renewable Energy With Satire: The Influence of Gentle and Harsh Humor Tones on Perceived Message Credibility and Information Reliance

Science Communication
2024-11-13 | Journal article
DOI: 10.1177/10755470241293361
Contributors: Isabelle Freiling; Michael A. Cacciatore; Leona Yi-Fan Su; Jiyoung Yeon; Sohyun Park; Weiting Du; Jennifer Shiyue Zhang; Sara K. Yeo; Sarah Rose Siskind
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Engaging the dismissive: An assessment of humor-based strategies to support global warming action

Public Understanding of Science
2024-02 | Journal article
DOI: 10.1177/09636625231186785
Contributors: Meaghan McKasy; Michael A. Cacciatore; Sara K. Yeo; Jennifer Shiyue Zhang; John Cook; Rhoda Olaleye; Leona Yi-Fan Su
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Outdoor-sports brands’ Instagram strategies: how message attributes relate to consumer engagement

International Journal of Advertising
2023-08-18 | Journal article
DOI: 10.1080/02650487.2022.2135346
Contributors: Jennifer Shiyue Zhang; Leona Yi-Fan Su
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The differential effects of humor on three scientific issues: global warming, artificial intelligence, and microbiomes

International Journal of Science Education, Part B
2023-01-02 | Journal article
DOI: 10.1080/21548455.2022.2123259
Contributors: Sara K. Yeo; Leona Y.-F. Su; Michael A. Cacciatore; Jennifer Shiyue Zhang; Meaghan McKasy
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Generating Science Buzz: An Examination of Multidimensional Engagement With Humorous Scientific Messages on Twitter and Instagram

Science Communication
2022-02 | Journal article
DOI: 10.1177/10755470211063902
Contributors: Leona Yi-Fan Su; Meaghan McKasy; Michael A. Cacciatore; Sara K. Yeo; Alexandria R. DeGrauw; Jennifer Shiyue Zhang
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Peer review (1 review for 1 publication/grant)

Review activity for New media & society (1)
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